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Eyes Lips Face
e.l.f. Cosmetics is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara, among others. According to the company, its products are 100% "cruelty-free", and it supports PETA's no fur campaign. e.l.f. Cosmetics' products have been reviewed in '' Glamour'', '' Allure'', ''Self'', ''InStyle'', and ''Good Housekeeping'', and are sold in 17 countries, and in several stores including Target, Kmart, Dollar General, and Walmart. Over half the company's sales come from its website, which doubles as a social networking site with over two million members. History and operations e.l.f. (short for EyesLipsFace) Cosmetics was founded by Joseph Shamah and Scott Vincent Borba in June 2004 with the assistance of Shamah's father, Alan. The duo originally met at a party ...
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Public Company
A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (listed company), which facilitates the trade of shares, or not (unlisted public company). In some jurisdictions, public companies over a certain size must be listed on an exchange. In most cases, public companies are ''private'' enterprises in the ''private'' sector, and "public" emphasizes their reporting and trading on the public markets. Public companies are formed within the legal systems of particular states, and therefore have associations and formal designations which are distinct and separate in the polity in which they reside. In the United States, for example, a public company is usually a type of corporation (though a corporation need not be a public company), in the United Kingdom it is usually a public limited company (plc), i ...
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Mascara
Mascara is a cosmetic commonly used to enhance the upper and lower eyelashes. It is used to darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, powder, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives. The most common form of mascara is a liquid in a tube with an application brush. Definition The ''Collins English Dictionary'' defines ''mascara'' as "a cosmetic substance for darkening, lengthening, curling, coloring, and thickening the eyelashes, applied with a brush or rod." The ''Oxford English Dictionary'' (''OED'') adds that mascara is occasionally used on the eyebrows as well. The ''OED'' also references ''mascaro'' from works published in the late 19th century. In 1886, the ''Peck & Snyder Catalogue'' advertises, "Mascaro or Water Cosmetique... For darkening the eyebrow and moustaches without greasing them and making them p ...
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Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world's most populous megacities. Los Angeles is the commercial, financial, and cultural center of Southern California. With a population of roughly 3.9 million residents within the city limits , Los Angeles is known for its Mediterranean climate, ethnic and cultural diversity, being the home of the Hollywood film industry, and its sprawling metropolitan area. The city of Los Angeles lies in a basin in Southern California adjacent to the Pacific Ocean in the west and extending through the Santa Monica Mountains and north into the San Fernando Valley, with the city bordering the San Gabriel Valley to it's east. It covers about , and is the county seat of Los Angeles County, which is the most populous county in the United States with an estim ...
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New York University
New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then-Secretary of the Treasury Albert Gallatin. In 1832, the non-denominational all-male institution began its first classes near City Hall based on a curriculum focused on a secular education. The university moved in 1833 and has maintained its main campus in Greenwich Village surrounding Washington Square Park. Since then, the university has added an engineering school in Brooklyn's MetroTech Center and graduate schools throughout Manhattan. NYU has become the largest private university in the United States by enrollment, with a total of 51,848 enrolled students, including 26,733 undergraduate students and 25,115 graduate students, in 2019. NYU also receives the most applications of any private institution in the United States and admission is considered highly selective. NYU is organized int ...
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Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquartered in Bentonville, Arkansas. The company was founded by Sam Walton in nearby Rogers, Arkansas in 1962 and incorporated under Delaware General Corporation Law on October 31, 1969. It also owns and operates Sam's Club retail warehouses. Walmart has 10,586 stores and clubs in 24 countries, operating under 46 different names. The company operates under the name Walmart in the United States and Canada, as Walmart de México y Centroamérica in Mexico and Central America, and as Flipkart Wholesale in India. It has wholly owned operations in Chile, Canada, and South Africa. Since August 2018, Walmart held only a minority stake in Walmart Brasil, which was renamed Grupo Big in August 2019, with 20 percent of the company's shares, and p ...
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Dollar General
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee. As of April 11, 2022, Dollar General operates 18,216 stores in the continental United States. The company began in 1939 as a family-owned business called J.L. Turner and Son in Scottsville, Kentucky, owned by James Luther Turner and Cal Turner. In 1955, the name changed to Dollar General Corporation and in 1968 the company went public on the New York Stock Exchange. Fortune 500 recognized Dollar General in 1999 and in 2020 reached #112. Dollar General has grown to become one of the most profitable stores in the rural United States with revenue reaching around $27 billion in 2019. History J.L. Turner and Son: 1939–1964 Dollar General has its origin in Scottsville, Kentucky, with James Luther "J.L." Turner and his son Cal Turner. James Turner's father died in an accident in 1902 when James was only 11. James quit school to work on the family farm, helping to provide f ...
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Kmart (United States)
Kmart Corporation ( , doing business as Kmart and stylized as kmart) is an American retail company that owns a chain of big box department stores. The company is headquartered in Hoffman Estates, Illinois, United States. The company was incorporated in 1899 as S. S. Kresge Corporation and renamed Kmart Corporation in 1977. The first store with the Kmart name opened in 1962 in Garden City, Michigan. At its peak in 1994, Kmart operated 2,486 stores globally, including 2,323 discount stores and Super Kmart Center locations in the United States. As of April 16, 2022, that number was down to nine, including just three in the continental United States.Tyko, Kelly (April 11, 2022"Kmart store closings 2022: Just three Kmarts remain after new round of closures"''USA Today'' From 2005 through 2019, Kmart was a subsidiary of Sears Holdings Corporation. Since 2019, Kmart has been a subsidiary of Transform SR Brands LLC, a privately held company that was formed in 2019 to acquire assets ...
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Target (store)
Target Corporation (doing business as Target and stylized in all lowercase since 2018) is an American big box department store chain headquartered in Minneapolis, Minnesota. It is the seventh largest retailer in the United States, and a component of the S&P 500 Index. Target was established as the discount division of Dayton's department store of Minneapolis in 1962. It began expanding the store nationwide in the 1980s (as part of the Dayton-Hudson Corporation), and introduced new store formats under the Target brand in the 1990s. The company has found success as a cheap-chic player in the industry. The parent company was renamed Target Corporation in 2000, and divested itself of its last department store chains in 2004. It suffered from a massive, highly publicized security breach of customer credit card data and the failure of its short-lived Target Canada subsidiary in the early 2010s, but experienced revitalized success with its expansion in urban markets within the United ...
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Good Housekeeping
''Good Housekeeping'' is an American women's magazine featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, and health, as well as literary articles. It is well known for the "Good Housekeeping Seal", a limited warranty program that is popularly known as the "Good Housekeeping Seal of Approval". ''Good Housekeeping'' was founded in 1885 by American publisher and poet Clark W. Bryan. By the time of its acquisition by the Hearst Corporation in 1911, the magazine had grown to a circulation of 300,000 subscribers. By the early 1960s, it had over 5 million subscribers and was one of the world's most popular women's magazines. History and profile On May 2, 1885, Clark W. Bryan founded ''Good Housekeeping'' in Holyoke, Massachusetts as a fortnightly magazine. The magazine became a monthly publication in 1891. The magazine achieved a circulation of 300,000 by 1911, at which time it was bought by the Hearst Corporation. It to ...
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InStyle
''InStyle'' was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith. In February 2022, it was announced that InStyle would cease print publications and move to a digital-only format. Description Along with advertising, the magazine offered content such as beauty, fashion, home, entertaining, philanthropy, celebrity lifestyles, feminism and human interest. Editors-in-Chief have included Martha Nelson (1993-2002), Charla Lawhon (2002-2008), Ariel Foxman (2008-2016) and Laura Brown (2017-2022). After originating in the United States, ''InStyle'' had expanded their brand and, as of 2012, had distributed internationally to over 16 countries including Germany, Brazil, Greece, South Korea, Spain, Turkey, South Africa, Romania, and Russia. In May 2017, ''InStyle China'' was launched as part of a partnership with an existing weekly magazine, which featured Victoria Beckham on its inaugural cover. In 2018, the UK editio ...
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Self (magazine)
''Self'' is an American online magazine for women that specializes in health, beauty, and style. Part of Condé Nast, its print edition had a circulation of 1,515,880 and a total audience of 5,282,000 readers, according to its corporate media kit in 2013.Self Magazine Media Kit
January 2013. Retrieved May 2, 2008.
''Self'' is based in the Condé Nast U.S. headquarters at 1 World Trade Center in New York, NY. In February 2017 the magazine became an online publication.


History

''Self'' was founded in January 1979 by Phyllis Starr Wilson, who served as the editor-in-chief for the publication until January 1987, when she was named the founding editor. At its inception, the magazine began with many of the same philosophies it retains today, including health, fitness, nutrition, beauty and happines ...
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Allure (magazine)
''Allure'' is an American women's magazine focused on beauty, published monthly by Condé Nast in New York City. It was founded in 1991 by Linda Wells. Michelle Lee replaced Wells in 2015. A signature of the magazine is its annual Best of Beauty awards—accolades given in the October issue to beauty products deemed the best by ''Allure''s staff. History In 1990, S.I. Newhouse Jr., chairman of Condé Nast, and then editorial director Alexander Liberman approached Linda Wells to develop a concept they had for a beauty magazine. At the time, Wells was the beauty editor and the food editor at ''The New York Times Magazine''. The magazine's prototype was shredded shortly before the scheduled launch date and, after overhauling everything (including the logo), ''Allure'' made its debut in March 1991 designed by Lucy Sisman. The magazine's original format was oversize, but this prevented it from fitting into slots at grocery-store checkouts and required advertisers to resize their ...
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