Extended Parallel Process Model
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Extended Parallel Process Model
The extended parallel process model (EPPM) is a fear appeal theory developed by communications scholar Kim Witte that illustrates how individuals react to fear-inducing messages. Witte subsequently published an initial test of the model in Communication Monographs. The EPPM was developed by Witte as a response to the significant inconsistencies in fear appeal literature, serving as an extension of previous fear appeal models, hence the use of 'extended' in name 'EPPM'. The model is originally based on Leventhal's Parallel Process Model – a danger and fear control framework that studied how adaptive protective behaviour stemmed from attempts of danger control. It also significantly draws from Roger's Protection motivation theory, which proposes two responses to fear-inducing stimuli: threat appraisal and coping appraisal. The model's main theory is that when confronted with a fear-inducing stimulus, humans tend to engage in two simultaneous ways of message processing: a perceived e ...
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Kim Witte
Kim Witte is a communications scholar with an emphasis on the area of fear appeals called “scare tactics”. In 2015 Witte is a professor who teaches graduate courses at Michigan State University. Early life and education Witte received her Ph.D. at the University of California. Career Witte has developed theories and written many notable papers on fear appeals in health risk messages. Witte’s work has appeared in Social Science and Medicine, International Quarterly of Communication Health Education, Communication Yearbook, Health Education & Behavior, Communication Monographs, Journal of Community Health, and more. She has received several honors and awards on her accomplishments with the EPPM and in the health risk field. Witte is the developer of the Extended Parallel Process Model The extended parallel process model (EPPM) is a fear appeal theory developed by communications scholar Kim Witte that illustrates how individuals react to fear-inducing messages. Witte subsequent ...
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Avoidance Response
An avoidance response is a response that prevents an aversive stimulus from occurring. It is a kind of negative reinforcement. An avoidance response is a behavior based on the concept that animals will avoid performing behaviors that result in an aversive outcome. This can involve learning through operant conditioning when it is used as a training technique. It is a reaction to undesirable sensations or feedback that leads to avoiding the behavior that is followed by this unpleasant or fear-inducing stimulus. Whether the aversive stimulus is brought on intentionally by another or is naturally occurring, it is adaptive to learn to avoid situations that have previously yielded negative outcomes. A simple example of this is conditioned food aversion, or the aversion developed to food that has previously resulted in sickness. Food aversions can also be conditioned using classical conditioning, so that an animal learns to avoid a stimulus previously neutral that has been associated wit ...
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Behavioural Change Theories
Behavioural change theories are attempts to explain why human behaviours change. These theories cite environmental, personal, and behavioural characteristics as the major factors in behavioural determination. In recent years, there has been increased interest in the application of these theories in the areas of health, education, criminology, energy and international development with the hope that understanding behavioural change will improve the services offered in these areas. Some scholars have recently introduced a distinction between models of behavior and theories of change. Whereas models of behavior are more diagnostic and geared towards understanding the psychological factors that explain or predict a specific behavior, theories of change are more process-oriented and generally aimed at changing a given behavior. Thus, from this perspective, understanding and changing behavior are two separate but complementary lines of scientific investigation. General theories and mode ...
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Meta-analysis
A meta-analysis is a statistical analysis that combines the results of multiple scientific studies. Meta-analyses can be performed when there are multiple scientific studies addressing the same question, with each individual study reporting measurements that are expected to have some degree of error. The aim then is to use approaches from statistics to derive a pooled estimate closest to the unknown common truth based on how this error is perceived. Meta-analytic results are considered the most trustworthy source of evidence by the evidence-based medicine literature.Herrera Ortiz AF., Cadavid Camacho E, Cubillos Rojas J, Cadavid Camacho T, Zoe Guevara S, Tatiana Rincón Cuenca N, Vásquez Perdomo A, Del Castillo Herazo V, & Giraldo Malo R. A Practical Guide to Perform a Systematic Literature Review and Meta-analysis. Principles and Practice of Clinical Research. 2022;7(4):47–57. https://doi.org/10.21801/ppcrj.2021.74.6 Not only can meta-analyses provide an estimate of the un ...
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Social And Behavior Change Communication
Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are appropriate to their settings and thereby solving the world's most pressing health problems. This in turn provides a supportive environment which will enable people to initiate, sustain and maintain positive and desirable behavior outcomes. SBCC is the strategic use of communication to promote positive health outcomes, based on proven theories and models of behavior change. SBCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation, and monitoring and evaluation. Audiences are carefully segmented, messages and materials are pre-tested, and mass media (which include radio, television, billboard ...
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Anxiety
Anxiety is an emotion which is characterized by an unpleasant state of inner turmoil and includes feelings of dread over anticipated events. Anxiety is different than fear in that the former is defined as the anticipation of a future threat whereas the latter is defined as the emotional response to a real threat. It is often accompanied by nervous behavior such as pacing back and forth, somatic complaints, and rumination. Anxiety is a feeling of uneasiness and worry, usually generalized and unfocused as an overreaction to a situation that is only subjectively seen as menacing. It is often accompanied by muscular tension, restlessness, fatigue, inability to catch one's breath, tightness in the abdominal region, nausea, and problems in concentration. Anxiety is closely related to fear, which is a response to a real or perceived immediate threat (fight or flight response); anxiety involves the expectation of future threat including dread. People facing anxiety may withdraw fro ...
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Defence Mechanism
In psychoanalytic theory, a defence mechanism (American English: defense mechanism), is an unconscious psychological operation that functions to protect a person from anxiety-producing thoughts and feelings related to internal conflicts and outer stressors. The idea of defence mechanisms comes from psychoanalytic theory, a psychological perspective of personality that sees personality as the interaction between three components: id, ego, and super-ego. These psychological strategies may help people put distance between themselves and threats or unwanted feelings, such as guilt or shame. Defence mechanisms may result in healthy or unhealthy consequences depending on the circumstances and frequency with which the mechanism is used.Utah Psych. "Defense Mechanisms"
2010. Retrieved on 05 October 2013.
Defence mechanisms ...
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Cognitive
Cognition refers to "the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses". It encompasses all aspects of intellectual functions and processes such as: perception, attention, thought, intelligence, the formation of knowledge, memory and working memory, judgment and evaluation, reasoning and computation, problem solving and decision making, comprehension and production of language. Imagination is also a cognitive process, it is considered as such because it involves thinking about possibilities. Cognitive processes use existing knowledge and discover new knowledge. Cognitive processes are analyzed from different perspectives within different contexts, notably in the fields of linguistics, musicology, anesthesia, neuroscience, psychiatry, psychology, education, philosophy, anthropology, biology, systemics, logic, and computer science. These and other approaches to the analysis of cognition (such as embodied cognition) ...
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Maladaptive
In evolution, a maladaptation () is a trait that is (or has become) more harmful than helpful, in contrast with an adaptation, which is more helpful than harmful. All organisms, from bacteria to humans, display maladaptive and adaptive traits. In animals (including humans), adaptive behaviors contrast with maladaptive ones. Like adaptation, maladaptation may be viewed as occurring over geological time, or within the lifetime of one individual or a group. It can also signify an adaptation that, whilst reasonable at the time, has become less and less suitable and more of a problem or hindrance in its own right, as time goes on. This is because it is possible for an adaptation to be poorly selected or become more of a dysfunction than a positive adaptation, over time. Note that the concept of maladaptation, as initially discussed in a late 19th-century context, is based on a flawed view of evolutionary theory. It was believed that an inherent tendency for an organism's adaptations ...
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Psychological Reactance
In psychology, reactance is an unpleasant motivational reaction to offers, persons, rules, or regulations that threaten or eliminate specific behavioral freedoms. Reactance occurs when an individual feels that an agent is attempting to limit one's choice of response and/or range of alternatives. Reactance can occur when someone is heavily pressured into accepting a certain view or attitude. Reactance can encourage an individual to adopt or strengthen a view or attitude which is indeed contrary to that which was which is to say, to a response of and can also increase resistance to persuasion. Some individuals might employ reverse psychology in a bid to exploit reactance for their benefit, in an attempt to influence someone to choose the opposite of what is being requested. Reactance can occur when an individual senses that someone is trying to compel them to do something; often the individual will offer resistance and attempt to extricate themselves from the situation. Some indiv ...
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Communication Monographs
''Communication Monographs'' is a quarterly peer-reviewed academic journal covering research on human communication. The journal is published by Taylor & Francis on behalf of the National Communication Association The National Communication Association (NCA) is a not-for-profit association of academics in the field of communication. Organization NCA is governed by the Legislative Assembly, which meets during the NCA Annual Convention. Between annual me .... ''Communication Monographs'' publishes original scholarship that contributes to the understanding of human communication. Articles in ''Communication Monographs'' should endeavor to ask questions about the diverse and complex issues that interest communication scholars. The journal especially welcomes questions that bridge boundaries traditionally separating scholars within the communication discipline and that address issues of clear theoretical, conceptual, methodological, and/or social importance. Diverse approaches ...
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Denial
Denial, in ordinary English usage, has at least three meanings: asserting that any particular statement or allegation is not true (which might be accurate or inaccurate); the refusal of a request; and asserting that a true statement is not true. In psychology, denialism is a person's choice to deny reality as a way to avoid a psychologically uncomfortable truth. In psychoanalytic theory, denial is a defense mechanism in which a person is faced with a fact that is too uncomfortable to accept and rejects it instead, insisting that it is not true despite what may be overwhelming evidence. The concept of denial is important in twelve-step programs where the abandonment or reversal of denial that substance dependence is problematic forms the basis of the first, fourth, fifth, eighth and tenth steps. People who are exhibiting symptoms of a serious medical condition sometimes deny or ignore those symptoms because the idea of having a serious health problem is uncomfortable or disturb ...
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