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Episerver
Episerver is a software company offering Web content management system, web content management (WCM) (or Content Management System, CMS), E-commerce, digital commerce, and digital marketing, through the Episerver Digital Experience Platform Cloud Service. In January 2021, Episerver announced that they were rebranding as Optimizely, a company they acquired in October, 2020. History Episerver was founded in 1994 in Stockholm, Sweden, by Mikael Runhem. Then known as Elektropost Stockholm AB, the company focused on internet-based electronic mail. Elektropost Stockholm AB expanded to provide technology for building websites and introduced the first version of the EPiServer CMS platform in 1997. In 2002, the first version of EPiServer CMS that was based on Microsoft’s .NET Framework, EPiServer CMS 4.0, was launched. In 2006, Mikael Runhem changed the company’s name to EPiServer AB. In 2007, the second .NET-based version of EPiServer CMS was launched, version 5. In 2010, the comp ...
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Optimizely
Optimizely is an American company that provides digital experience platform software as a service. Optimizely provides A/B testing and multivariate testing in marketing, multivariate testing tools, Personalization#Web pages, website personalization, and feature toggle capabilities, as well as Web content management system, web content management and digital commerce. The company was acquired by Episerver in October 2020 and in January of 2021 Episerver announced that they were branding the combined company as "Optimizely". History Optimizely was founded in 2010 by Dan Siroker and Pete Koomen, both formerly of Google. Optimizely completed the Y Combinator seed accelerator program in the winter of 2010. In November 2010, Optimizely closed a US$1.2 million funding round from angel investors. The company became cash flow positive in 2011. In May 2012 Optimizely announced that it had raised new funding from Battery Ventures, GV (company), GV, and InterWest Partners. In April 2013, Opti ...
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Accel-KKR
Accel-KKR is an American technology-focused private equity firm with over $14 billion in total assets under management. The firm invests primarily in middle-market software and technology-enabled services businesses, providing capital for buyouts and growth investments across a range of opportunities including recapitalization, divisional carve-outs, and going-private transactions. The company has offices in Menlo Park, California, (headquarters), Atlanta, Georgia (opened in 2006), Mexico City (opened in 2018), and London (opened in 2013). History The firm was founded in February 2000 as a partnership between the venture capital firm Accel Partners and Kohlberg Kravis Roberts, one of the oldest and largest leveraged buyout firms. Since the mid-2000s, the firm has operated independently of its original backers. Today the firm is run by co-managing partners Tom Barnds and Rob Palumbo with headquarters in the San Francisco Bay Area. Accel-KKR’s second fund closed in 2006 with ...
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Sweden
Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, Finland to the east, and is connected to Denmark in the southwest by a bridgetunnel across the Öresund. At , Sweden is the largest Nordic country, the third-largest country in the European Union, and the fifth-largest country in Europe. The capital and largest city is Stockholm. Sweden has a total population of 10.5 million, and a low population density of , with around 87% of Swedes residing in urban areas in the central and southern half of the country. Sweden has a nature dominated by forests and a large amount of lakes, including some of the largest in Europe. Many long rivers run from the Scandes range through the landscape, primarily ...
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Software
Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists of machine language instructions supported by an individual processor—typically a central processing unit (CPU) or a graphics processing unit (GPU). Machine language consists of groups of binary values signifying processor instructions that change the state of the computer from its preceding state. For example, an instruction may change the value stored in a particular storage location in the computer—an effect that is not directly observable to the user. An instruction may also invoke one of many input or output operations, for example displaying some text on a computer screen; causing state changes which should be visible to the user. The processor executes the instructions in the order they are provided, unless it is instructed ...
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Insight Partners
Insight Partners (previously Insight Venture Partners) is an American venture capital and private equity firm based in New York City. The firm invests in growth-stage technology, software and Internet businesses. History Insight Partners was founded in 1995 by Jeff Horing and Jerry Murdock. Insight Partners raised more than $90 billion in capital commitments, including $20 billion in its Fund XII in 2021. In March 2019, Insight Venture Partners changed its name to Insight Partners. In October 2019, the firm established an office in Tel Aviv. In 2020, Insight Partners joined Diligent Corporation's initiative and pledged to create five new board roles among its portfolio companies for racially diverse candidates. In 2020, Insight Partners backed software startup JFrog's initial public offering (IPO), followed by 1stdibs' IPO in 2021. In April 2021, Insight Partners raised $1.56 billion for the Insight Partners Opportunities Fund I LP, a new fund outside of its flagship growth-inve ...
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Software Company
A software company is a company whose primary products are various forms of software, software technology, distribution, and software product development. They make up the software industry. Types There are a number of different types of software companies: *There are companies selling available to use commercial off-the-shelf (COTS) products, such as Microsoft's Outlook, Word and Excel, Adobe Systems's Acrobat, Illustrator and other designing tools, or Google apps like Chrome. *Many companies provide Software Development services, and have a structure to develop custom software for other companies and businesses. *Companies producing specialized commercial off-the-shelf software, such as Panorama, Hyperion, and Siebel Systems *Companies providing Software as a Service (SaaS), such as Google's email service Gmail, Voice and Maps, and companies like Salesforce and Zendesk. *Technology that mobilizes social media such as Facebook, LinkedIn, Instagram, Twitter and Parler. * *There ...
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Web Content Management System
A web content management system (WCM or WCMS) is a software content management system (CMS) specifically for web content. It provides website authoring, collaboration, and administration tools that help users with little knowledge of web programming languages or markup languages create and manage website content. A WCMS provides the foundation for collaboration, providing users the ability to manage documents and output for multiple author editing and participation. Most systems use a content repository or a database to store page content, metadata, and other information assets the system needs. A presentation layer ( template engine) displays the content to website visitors based on a set of templates, which are sometimes XSLT files. Most systems use server side caching to improve performance. This works best when the WCMS is not changed often but visits happen frequently. Administration is also typically done through browser-based interfaces, but some systems require the u ...
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Content Management System
A content management system (CMS) is computer software used to manage the creation and modification of digital content (content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New Riders, 2003. A CMS is typically used for enterprise content management (ECM) and web content management (WCM). ECM typically supports multiple users in a collaborative environment by integrating document management, digital asset management, and record retention. Alternatively, WCM is the collaborative authoring for websites and may include text and embed graphics, photos, video, audio, maps, and program code that display content and interact with the user. ECM typically includes a WCM function. Structure A CMS typically has two major components: a content management application (CMA), as the front-end user interface that allows a user, even with limited expertise, to add, modify, and remove content from a website without the interv ...
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E-commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry. Defining e-commerce The term was coined and first employed by Dr. Robert Jacobson, Principal Consultant to the California State Assembly's Utilities & Commerce Committee, in the title and text of California's Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. E-commerce typically uses the web for at least a part of a transaction's life cycle although it may also use other techno ...
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Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels ...
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Stockholm
Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people live in the Stockholm Municipality, municipality, with 1.6 million in the Stockholm urban area, urban area, and 2.4 million in the Metropolitan Stockholm, metropolitan area. The city stretches across fourteen islands where Mälaren, Lake Mälaren flows into the Baltic Sea. Outside the city to the east, and along the coast, is the island chain of the Stockholm archipelago. The area has been settled since the Stone Age, in the 6th millennium BC, and was founded as a city in 1252 by Swedish statesman Birger Jarl. It is also the county seat of Stockholm County. For several hundred years, Stockholm was the capital of Finland as well (), which then was a part of Sweden. The population of the municipality of Stockholm is expected to reach o ...
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