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Enrollment Management
Enrollment Management is a term that is used frequently in higher education to describe well-planned strategies and tactics to shape the enrollment of an institution and meet established goals. Plainly stated, enrollment management is an organizational concept and a systematic set of activities designed to enable educational institutions to exert more influence over their student enrollments. Such practices often include marketing, admission policies, retention programs, and financial aid awarding. Strategies and tactics are informed by collection, analysis, and use of data to project successful outcomes. Activities that produce measurable improvements in yields are continued and/or expanded, while those activities that do not are discontinued or restructured. Competitive efforts to recruit students is a common emphasis of enrollment managers. The numbers of universities and colleges instituting offices of "enrollment management" have increased in recent years. These offices serve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Strategic Enrollment Management
Strategic Enrollment Management ''SEMis a crucial element of planning for new growth at a university or college as it concerns both academic program growth and facilities needs. Emerging as a response to fluctuations in student markets and increasing pressure on recruitment strategies in higher education, SEM focuses on achieving student success throughout their entire life cycle with an institution while increasing enrollment numbers and stabilizing institutional revenues. SEM strategies accomplish the fulfillment of an institution's mission and student experience goals by strategically planning enrollments through recruiting, retaining and graduating specific cohorts of students followed by targeted practices to build a lifelong affinity with the institution among alums.Black, J., Dr., Bliss, P., Hutson, B., Dr., Skinkle, R., Steele, K., & Wallace-Hulecki, L. (2010). ''Strategic Enrollment Intelligence''. London, ON: Academica Group. In addition to a focus on student achieveme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Graduate Enrollment Management
Graduate Enrollment Management (GEM) is an area of Enrollment management focused on graduate and professional education. History In 2013, the National Association of Graduate Admissions Professionals (NAGAP), changed its name to NAGAP, The Association for Graduate Enrollment Management and in 2014 the term started to gain more traction, appearing in publications from both NAGAP and American Association of Collegiate Registrars and Admissions Officers (AACRAO) as well as on their websites. Definition In 2014, NAGAP, based on the findings of its Research and Global Issues Committee (Joshua LaFave, Christopher Connor, Ariana Balayan, Matthew Cipriano and Erinn Lake) rolled out the following definition for graduate enrollment management: graduate enrollment management is a systematic approach to managing enrollment and the graduate student lifecycle from awareness to alumnus by integrating the core functions associated with the support of a graduate student. GEM represents a synthesis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |