Employee Pricing
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Employee Pricing
{{no footnotes, date=December 2013 Employee pricing is a selling strategy launched in 2005 by the auto industry in order to attract customers by using the discounted prices that auto industry employees pay for new cars rather than the sticker price Suggested retail price, MSRP. The program was first offered that year by General Motors Corporation, General Motors, and later followed by Ford Motors, Ford, Chrysler, and some local dealerships. While 2005 was the biggest year for the promotion, it has since been used several times, like during the automotive industry crisis of 2008 to stimulate sales. Chrysler was the most notable of all during this promotion, with its "Employee Pricing Plus". Characterized by generous incentives combined with rebates on most Chrysler, Dodge, and Jeep models, Chrysler claims their offer bests those "employee discount" prices offered by General Motors Corporation, General Motors or Ford Motor Company. Lee Iacocca is the celebrity spokesman for the campai ...
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Auto Industry
The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest industries by revenue (from 16 % such as in France up to 40 % to countries like Slovakia). It is also the industry with the highest spending on research & development per firm. The word ''automotive'' comes from the Greek ''autos'' (self), and Latin ''motivus'' (of motion), referring to any form of self-powered vehicle. This term, as proposed by Elmer Sperry (1860-1930), first came into use with reference to automobiles in 1898. History The automotive industry began in the 1860s with hundreds of manufacturers that pioneered the horseless carriage. For many decades, the United States led the world in total automobile production. In 1929, before the Great Depression, the world had 32,028,500 automobiles in use, and the U.S. automobile industry produced over 90% of th ...
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Sticker Price
The list price, also known as the manufacturer's suggested retail price (MSRP), or the recommended retail price (RRP), or the suggested retail price (SRP) of a product is the price at which its manufacturer notionally recommends that a retailer sell the product. Suggested pricing methods may conflict with competition theory, as they allow prices to be set higher than would be established by supply and demand. Resale price maintenance—fixing prices—goes further than suggesting prices, and is illegal in many countries. Retailers may charge less than the suggested retail price, depending upon the actual wholesale cost of each item, usually purchased in bulk from the manufacturer, or in smaller quantities through a distributor. The suggested price is sometimes unrealistically high, so the seller can appear to be offering a discount. List price often cannot be compared directly internationally as products may differ in detail, sometimes due to different regulations, and list pr ...
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Suggested Retail Price
The list price, also known as the manufacturer's suggested retail price (MSRP), or the recommended retail price (RRP), or the suggested retail price (SRP) of a product is the price at which its manufacturer notionally recommends that a retailer sell the product. Suggested pricing methods may conflict with competition theory, as they allow prices to be set higher than would be established by supply and demand. Resale price maintenance—fixing prices—goes further than suggesting prices, and is illegal in many countries. Retailers may charge less than the suggested retail price, depending upon the actual wholesale cost of each item, usually purchased in bulk from the manufacturer, or in smaller quantities through a distributor. The suggested price is sometimes unrealistically high, so the seller can appear to be offering a discount. List price often cannot be compared directly internationally as products may differ in detail, sometimes due to different regulations, and list pr ...
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General Motors Corporation
The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and was the largest in the world for 77 years before losing the top spot to Toyota in 2008. General Motors operates manufacturing plants in eight countries. Its four core automobile brands are Chevrolet, Buick, GMC (automobile), GMC, and Cadillac. It also holds interests in Chinese brands Wuling Motors and Baojun as well as DMAX (engines), DMAX via joint ventures. Additionally, GM also owns the BrightDrop delivery vehicle manufacturer, GM Defense, a namesake Defense vehicles division which produces military vehicles for the United States government and military; the vehicle safety, security, and information services provider OnStar; the auto parts company ACDelco, a GM Financial, namesake financial lending service; and majority ownership in t ...
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Ford Motors
Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln luxury brand. Ford also owns Brazilian SUV manufacturer Troller, an 8% stake in Aston Martin of the United Kingdom and a 32% stake in China's Jiangling Motors. It also has joint ventures in China ( Changan Ford), Taiwan ( Ford Lio Ho), Thailand (AutoAlliance Thailand), and Turkey (Ford Otosan). The company is listed on the New York Stock Exchange and is controlled by the Ford family; they have minority ownership but the majority of the voting power. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines; by 1 ...
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Chrysler
Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotive company Stellantis. In addition to the Chrysler brand, Stellantis North America sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. It also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. It was acquired by Daimler-Benz, which in 1998 renamed itself DaimlerChrysler. After Daimler divested Chrysler in 2007, the company operated as Chrysler LLC (2007–2009) and Chrysler Group LLC (2009–2014) before being acquired by Fiat S.p.A. and becoming a subsidiary of the newly formed Fiat Chrysler Automobiles ("FCA") in 2014. Chrysler in 2021 is a ...
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Ford Motor Company
Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln luxury brand. Ford also owns Brazilian SUV manufacturer Troller, an 8% stake in Aston Martin of the United Kingdom and a 32% stake in China's Jiangling Motors. It also has joint ventures in China (Changan Ford), Taiwan (Ford Lio Ho), Thailand ( AutoAlliance Thailand), and Turkey ( Ford Otosan). The company is listed on the New York Stock Exchange and is controlled by the Ford family; they have minority ownership but the majority of the voting power. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines; by ...
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Lee Iacocca
Lido Anthony "Lee" Iacocca ( ; October 15, 1924 – July 2, 2019) was an American automobile executive best known for the development of the Ford Mustang, Continental Mark III, and Ford Pinto cars while at the Ford Motor Company in the 1960s, and for reviving the Chrysler Corporation as its CEO during the 1980s. He was president and CEO of Chrysler from 1978 and chairman from 1979, until his retirement at the end of 1992. He was one of the few executives to preside over the operations of two of the United States' Big Three automakers. Iacocca authored or co-authored several books, including '' Iacocca: An Autobiography'' (with William Novak), and '' Where Have All the Leaders Gone?.'' Early life Iacocca was born in Allentown, Pennsylvania to Nicola Iacocca and Antonietta Perrotta, Italian Americans (from San Marco dei Cavoti, Benevento) who had settled in the steel producing region of Pennsylvania's Lehigh Valley. Members of his family operated a restaurant, Yocco's Hot Dogs, ...
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Jason Alexander
Jay Scott Greenspan (born September 23, 1959), known professionally as Jason Alexander, is an American actor, comedian, host and director. An Emmy and Tony winner, he is best known for his role as George Costanza in the television series '' Seinfeld'' (1989–1998), for which he was nominated for seven consecutive Primetime Emmy Awards and four Golden Globe Awards. His other roles include Phillip Stuckey in the film '' Pretty Woman'' (1990), comic relief gargoyle Hugo in the Disney animated feature ''The Hunchback of Notre Dame'' (1996), and the title character in the animated series ''Duckman'' (1994–1997). He has made guest appearances on shows such as '' Dream On'' (1994), '' Curb Your Enthusiasm'' (2001, 2009), and ''The Marvelous Mrs. Maisel'' (2019). For his role in ''Dream On'', he was nominated for a Primetime Emmy Award for Outstanding Guest Actor in a Comedy Series. He won the Daytime Emmy Award for Outstanding Original Song for "The Bad Guys?" on ''Brainwashed B ...
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Snoop Dogg
Calvin Cordozar Broadus Jr. (born October 20, 1971), known professionally as Snoop Dogg (previously Snoop Doggy Dogg and briefly Snoop Lion), is an American rapper. His fame dates back to 1992 when he featured on Dr. Dre's debut solo single, "Deep Cover", and then on Dre's debut solo album, ''The Chronic''. Broadus has since sold over 23 million albums in the United States and 35 million albums worldwide. His accolades include an American Music Award, a Primetime Emmy Award, and 17 nominations at the Grammy Awards. Broadus' debut solo album, ''Doggystyle,'' produced by Dr. Dre, was released by Death Row Records in November 1993, and debuted at number one on the popular albums chart, the ''Billboard'' 200, and on '' Billboard''s Top R&B/Hip-Hop Albums chart. Selling 800,000 copies in its first week, ''Doggystyle'' was certified quadruple-platinum in 1994 and featured the singles " What's My Name?" and "Gin and Juice". In 1994, Death Row Records released a soundtrack, by Broad ...
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Advertising Techniques
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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