Email Deliverability
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Email Deliverability
A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing and differs from transactional and warm emailing. Cold email is a personalized, one-to-one message targeted at a specific individual. Its aim is to get into a business conversation with that individual, rather than to promote a product or a service to the masses. Cold email, according to its proponents, is not spam. Cold emailing is distinct from spam in that it aims to initiate a genuine conversation rather than deceive the recipient. However, if certain steps are not followed, it may be treated as spam by spam filters or reported by the recipients. Email deliverability Email deliverability is the percentage of emails that got successfully delivered to the inbox, instead of getting blocked or classified as spam. Email deliverability is not the same as email delivery. Email delivery ...
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Unsolicited Electronic Communications
Spamming is the use of messaging systems to send multiple unsolicited messages (spam) to large numbers of recipients for the purpose of commercial advertising, for the purpose of non-commercial proselytizing, for any prohibited purpose (especially the fraudulent purpose of phishing), or simply repeatedly sending the same message to the same user. While the most widely recognized form of spam is email spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social spam, spam mobile apps, television advertising and file sharing spam. It is named after Spam, a luncheon meat, by way of a Monty Python sketch about a restaurant that has Spam in almost every dish in which Vikings annoyingly sing "Spam" repeatedly. Spamming remains economically viable because advertisers have no ...
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DomainKeys Identified Mail
DomainKeys Identified Mail (DKIM) is an email authentication method designed to detect forged sender addresses in email (email spoofing), a technique often used in phishing and email spam. DKIM allows the receiver to check that an email claimed to have come from a specific domain was indeed authorized by the owner of that domain. It achieves this by affixing a digital signature, linked to a domain name, to each outgoing email message. The recipient system can verify this by looking up the sender's public key published in the DNS. A valid signature also guarantees that some parts of the email (possibly including attachments) have not been modified since the signature was affixed. Usually, DKIM signatures are not visible to end-users, and are affixed or verified by the infrastructure rather than the message's authors and recipients. DKIM is an Internet Standard. It is defined in RFC 6376, dated September 2011; with updates in RFC 8301 and RFC 8463. Overview The need for e ...
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Email
Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant only physical mail (hence '' e- + mail''). Email later became a ubiquitous (very widely used) communication medium, to the point that in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries. ''Email'' is the medium, and each message sent therewith is also called an ''email.'' The term is a mass noun. Email operates across computer networks, primarily the Internet, and also local area networks. Today's email systems are based on a store-and-forward model. Email servers accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simult ...
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Email Spam Legislation By Country
The following table represents laws in respective countries or jurisdictions which restrict the use of Email spam. ''Note: Countries / Jurisdictions marked with red are listed in the Spamhaus' Worst Spam Origin Countries (March 2020).'' See also * Email spam * Spamming * Coalition Against Unsolicited Commercial Email (CAUCE) * List of countries by number of Internet users Below is a sortable list of countries by number of Internet users, for 2020. Internet users are defined as persons who accessed the Internet in the last 12 months from any device, including mobile phones.The statistics for numbers of Internet ... References External links Piercing the Corporate Veil and Corporate Groups {{Authority control Computer law Spamming Email Statutory law ...
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Email Tracking
Email tracking is a method for monitoring whether the email messages is read by the intended recipient. Most tracking technologies use some form of digitally time-stamped record to reveal the exact time and date that an email was received or opened, as well as the IP address of the recipient. Email tracking is useful for when the sender wants to know whether the intended recipient actually received the email or clicked the links. However, due to the nature of the technology, email tracking cannot be considered an absolutely accurate indicator that a message was opened or read by the recipient. Most email marketing software provides tracking features, sometimes in aggregate (e.g., click-through rate), and sometimes on an individual basis. Read-receipts Some email applications, such as Microsoft Office Outlook and Mozilla Thunderbird, employ a read-receipt tracking mechanism. The sender selects the receipt request option prior to sending the message, and then upon sending, each ...
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Tracking Pixel
Spy pixels or tracker pixels are hyperlinks to remote image files in HTML email messages that have the effect of spying on the person reading the email if the image is downloaded. They are commonly embedded in the HTML of an email as small, imperceptible, transparent graphic files.Sipior, Janice C., Burke T. Ward, and Ruben A. Mendoza. 2011. “Online Privacy Concerns Associated with Cookies, Flash Cookies, and Web Beacons.” ''Journal of Internet Commerce'' 10(1):1–16. Spy pixels are commonly used in marketing, and there are several countermeasures in place that aim to block email tracking pixels. However, there are few regulations in place that effectively guard against email tracking approaches. History Invented in 1971 by Ray Tomlinson, emails have made it much more convenient to send and receive messages as opposed to traditional postal mail.Hossin. M. 2019. Email Tracking Beacon: Concerns and Solutions” ''International Journal of Engineering Research And'' V8(06). In 202 ...
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Phishing
Phishing is a type of social engineering where an attacker sends a fraudulent (e.g., spoofed, fake, or otherwise deceptive) message designed to trick a person into revealing sensitive information to the attacker or to deploy malicious software on the victim's infrastructure like ransomware. Phishing attacks have become increasingly sophisticated and often transparently mirror the site being targeted, allowing the attacker to observe everything while the victim is navigating the site, and transverse any additional security boundaries with the victim. As of 2020, phishing is by far the most common attack performed by cybercriminals, the FBI's Internet Crime Complaint Centre recording over twice as many incidents of phishing than any other type of computer crime. The first recorded use of the term "phishing" was in the cracking toolkit AOHell created by Koceilah Rekouche in 1995; however, it is possible that the term was used before this in a print edition of the hacker magazin ...
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Email Spoofing
Email spoofing is the creation of email messages with a forged sender address. The term applies to email purporting to be from an address which is not actually the sender's; mail sent in reply to that address may bounce or be delivered to an unrelated party whose identity has been faked. Masked email is a different topic, providing a "masked" email address that is not the user's normal address, which is not disclosed (for example, so that it cannot be harvested), but forwards mail sent to it to the user's real address. The original transmission protocols used for email do not have built-in authentication methods: this deficiency allows spam and phishing emails to use spoofing in order to mislead the recipient. More recent countermeasures have made such spoofing from internet sources more difficult but not eliminated it; few internal networks have defenses against a spoof email from a colleague's compromised computer on that network. Individuals and businesses deceived by spoof ...
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Sender Policy Framework
Sender Policy Framework (SPF) is an email authentication method designed to detect forging sender addresses during the delivery of the email. SPF alone, though, is limited to detecting a forged sender claim in the envelope of the email, which is used when the mail gets bounced. Only in combination with DMARC can it be used to detect the forging of the visible sender in emails (email spoofing), a technique often used in phishing and email spam. SPF allows the receiving mail server to check during mail delivery that a mail claiming to come from a specific domain is submitted by an IP address authorized by that domain's administrators. The list of authorized sending hosts and IP addresses for a domain is published in the DNS records for that domain. Sender Policy Framework is defined in RFC 7208 dated April 2014 as a "proposed standard". History The first public mention of the concept was in 2000 but went mostly unnoticed. No mention was made of the concept again until a first att ...
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E-mail
Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant only physical mail (hence '' e- + mail''). Email later became a ubiquitous (very widely used) communication medium, to the point that in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries. ''Email'' is the medium, and each message sent therewith is also called an ''email.'' The term is a mass noun. Email operates across computer networks, primarily the Internet, and also local area networks. Today's email systems are based on a store-and-forward model. Email servers accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simult ...
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Email Address
An email address identifies an email box to which messages are delivered. While early messaging systems used a variety of formats for addressing, today, email addresses follow a set of specific rules originally standardized by the Internet Engineering Task Force (IETF) in the 1980s, and updated by . The term email address in this article refers to just the ''addr-spec'' in Section 3.4 of RFC 5322. The RFC defines ''address'' more broadly as either a ''mailbox'' or ''group''. A ''mailbox'' value can be either a ''name-addr'', which contains a ''display-name'' and ''addr-spec'', or the more common ''addr-spec'' alone. An email address, such as ''john.smith@example.com'', is made up from a local-part, the symbol @, and a ''domain'', which may be a domain name or an IP address enclosed in brackets. Although the standard requires the local part to be case-sensitive, it also urges that receiving hosts deliver messages in a case-independent manner, e.g., that the mail system in the domain ...
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Email Spam
Email spam, also referred to as junk email, spam mail, or simply spam, is unsolicited messages sent in bulk by email (spamming). The name comes from a Monty Python sketch in which the name of the canned pork product Spam is ubiquitous, unavoidable, and repetitive. Email spam has steadily grown since the early 1990s, and by 2014 was estimated to account for around 90% of total email traffic. Since the expense of the spam is borne mostly by the recipient, it is effectively postage due advertising. This makes it an excellent example of a negative externality. The legal definition and status of spam varies from one jurisdiction to another, but nowhere have laws and lawsuits been particularly successful in stemming spam. Most email spam messages are commercial in nature. Whether commercial or not, many are not only annoying as a form of attention theft, but also dangerous because they may contain links that lead to phishing web sites or sites that are hosting malware or includ ...
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