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Establecimiento Las Marías
Establecimiento Las Marías is a renowned company specializing in the production and packaging of infusions, particularly tea and yerba mate. For over 100 years, Las Marías has been a trusted source for products such as Taragüi, Unión, La Merced, and Mañanita. History The Navajas family, which owns Las Marías, started the mate operation in 1924 on their cattle estancia with 38 hectares of planted Yerba mate, mate. The raw material was and, largely still is, produced by small holders and subsequently bought by processors and packers. Production at Establecimiento Las Marías is completely vertically integrated, starting with either seedbeds or cuttings from the most productive trees. Raw material is also sourced from vetted growers who are constantly monitored by company technicians both at the farm and at the buying stations. Some highlights of innovation are the development of instant mate in 1964, packing mate in tea bags in 1966, development of high density planting in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yerba Mate Worker
Yerba mate or yerba-maté (''Ilex paraguariensis''; from Spanish ; pt, erva-mate, or ; gn, ka'a, ) is a plant species of the holly genus '' Ilex'' native to South America. It was named by the French botanist Augustin Saint-Hilaire. The leaves of the plant can be steeped in hot water to make a beverage known as '' mate''. Brewed cold, it is used to make '' tereré''. Both the plant and the beverage contain caffeine. The indigenous Guaraní and some Tupí communities (whose territory covered present-day Paraguay) first cultivated and consumed yerba mate prior to European colonization of the Americas. Its consumption was exclusive to the natives of only two regions of the territory that today is Paraguay, more specifically the departments of Amambay and Alto Paraná. After the Jesuits discovered its commercialization potential, yerba mate became widespread throughout the province and even elsewhere in the Spanish Crown. Mate is traditionally consumed in central and s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yerba Mate
Yerba mate or yerba-maté (''Ilex paraguariensis''; from Spanish ; pt, erva-mate, or ; gn, ka'a, ) is a plant species of the holly genus ''Ilex'' native to South America. It was named by the French botanist Augustin Saint-Hilaire. The leaves of the plant can be steeped in hot water to make a beverage known as ''mate''. Brewed cold, it is used to make ''tereré''. Both the plant and the beverage contain caffeine. The indigenous Guaraní and some Tupí communities (whose territory covered present-day Paraguay) first cultivated and consumed yerba mate prior to European colonization of the Americas. Its consumption was exclusive to the natives of only two regions of the territory that today is Paraguay, more specifically the departments of Amambay and Alto Paraná. After the Jesuits discovered its commercialization potential, yerba mate became widespread throughout the province and even elsewhere in the Spanish Crown. Mate is traditionally consumed in central and southern regi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Segmentation
In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as ''segments'') based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles. The overall aim of segmentation is to identify ''high yield segments'' – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries, while business-to-consumer (B2C) sellers might segment the market into demographic segments, such as lifestyle, behavior, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yerba Mate
Yerba mate or yerba-maté (''Ilex paraguariensis''; from Spanish ; pt, erva-mate, or ; gn, ka'a, ) is a plant species of the holly genus ''Ilex'' native to South America. It was named by the French botanist Augustin Saint-Hilaire. The leaves of the plant can be steeped in hot water to make a beverage known as ''mate''. Brewed cold, it is used to make ''tereré''. Both the plant and the beverage contain caffeine. The indigenous Guaraní and some Tupí communities (whose territory covered present-day Paraguay) first cultivated and consumed yerba mate prior to European colonization of the Americas. Its consumption was exclusive to the natives of only two regions of the territory that today is Paraguay, more specifically the departments of Amambay and Alto Paraná. After the Jesuits discovered its commercialization potential, yerba mate became widespread throughout the province and even elsewhere in the Spanish Crown. Mate is traditionally consumed in central and southern regi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prebiotics
Prebiotics are compounds in food that induce the growth or activity of beneficial microorganisms such as bacteria and fungi. The most common example is in the gastrointestinal tract, where prebiotics can alter the composition of organisms in the gut microbiome. Dietary prebiotics are typically nondigestible fiber compounds that pass undigested through the upper part of the gastrointestinal tract and stimulate the growth or activity of advantageous bacteria in the colon by acting as substrates for them. They were first identified and named by Marcel Roberfroid in 1995. Depending on the jurisdiction, they may have regulatory scrutiny as food additives for the health claims made for marketing purposes. Common prebiotics used in food manufacturing include beta-glucan from oats and inulin from chicory root. Definition The definition of prebiotics and the food ingredients that can fall under this classification, has evolved since its first definition in 1995. In its earliest defi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yerba Mate
Yerba mate or yerba-maté (''Ilex paraguariensis''; from Spanish ; pt, erva-mate, or ; gn, ka'a, ) is a plant species of the holly genus ''Ilex'' native to South America. It was named by the French botanist Augustin Saint-Hilaire. The leaves of the plant can be steeped in hot water to make a beverage known as ''mate''. Brewed cold, it is used to make ''tereré''. Both the plant and the beverage contain caffeine. The indigenous Guaraní and some Tupí communities (whose territory covered present-day Paraguay) first cultivated and consumed yerba mate prior to European colonization of the Americas. Its consumption was exclusive to the natives of only two regions of the territory that today is Paraguay, more specifically the departments of Amambay and Alto Paraná. After the Jesuits discovered its commercialization potential, yerba mate became widespread throughout the province and even elsewhere in the Spanish Crown. Mate is traditionally consumed in central and southern regi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Argentina Yerba Mate
Argentina (), officially the Argentine Republic ( es, link=no, República Argentina), is a country in the southern half of South America. Argentina covers an area of , making it the second-largest country in South America after Brazil, the fourth-largest country in the Americas, and the eighth-largest country in the world. It shares the bulk of the Southern Cone with Chile to the west, and is also bordered by Bolivia and Paraguay to the north, Brazil to the northeast, Uruguay and the South Atlantic Ocean to the east, and the Drake Passage to the south. Argentina is a federal state subdivided into twenty-three provinces, and one autonomous city, which is the federal capital and largest city of the nation, Buenos Aires. The provinces and the capital have their own constitutions, but exist under a federal system. Argentina claims sovereignty over the Falkland Islands, South Georgia and the South Sandwich Islands, and a part of Antarctica. The earliest record ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
