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Entertainment-Education
Entertainment-Education (EE) is a communication strategy that aims to alleviate a social issue or educate the public through a custom-tailored piece of entertainment. It is defined by a set of techniques and methodologies which all aim to use various levels of mass media to communicate social and behavior change. On the impact-entertainment spectrum, EE is balanced between social impact entertainment (SIE) and social and behavior change communication (SBCC). The primary distinction that can be drawn to SIE is that in Entertainment-Education, the "impact issue" usually comes first; the characters and story are built around the issue. In SIE, the story usually originates projects, and impact issues are woven into or extracted out of an existing narrative. As of 2009, Entertainment-Education is defined as: ''"a theory-based communication process for purposefully embedding educational and social issues in the creation, production, processing and dissemination process of an entertainm ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Behavior Change Communication
Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are appropriate to their settings and thereby solving the world's most pressing health problems. This in turn provides a supportive environment which will enable people to initiate, sustain and maintain positive and desirable behavior outcomes. SBCC is the strategic use of communication to promote positive health outcomes, based on proven theories and models of behavior change. SBCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation, and monitoring and evaluation. Audiences are carefully segmented, messages and materials are pre-tested, and mass media (which include radio, television, billboards ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social And Behavior Change Communication
Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are appropriate to their settings and thereby solving the world's most pressing health problems. This in turn provides a supportive environment which will enable people to initiate, sustain and maintain positive and desirable behavior outcomes. SBCC is the strategic use of communication to promote positive health outcomes, based on proven theories and models of behavior change. SBCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation, and monitoring and evaluation. Audiences are carefully segmented, messages and materials are pre-tested, and mass media (which include radio, television, billboard ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Miguel Sabido
Miguel Sabido (born 1937) is a producer, writer, researcher, and theorist, known for pioneering Entertainment-Education, developing the " Theory of the Tone", and producing a number of commercially successful telenovelas for Televisa in the 1970s. Biography After being trained as a theater director and producer, Sabido discovered his "Theory of the Tone" as he was working with theater actors. The theory states that an actor can change not only their own delivery of dialogue and their associated body language, but the emotional resonance, the "tone" of the entire audience. Convinced that he could apply this method more widely, he tested it in 1967 by leveraging the readership of the Mexican tabloid '' Casos de Alarma''. He inserted content that would encourage readers to join the social security system of Mexico, assuming that low-brow entertainment would be a great way to spread public benefit messages. The campaign showed positive effects but was criticized by the Mexican academic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Impact Entertainment
Social Impact Entertainment (SIE) is "all storytelling that is self-aware of its potential impact on its audiences and incorporates that knowledge to effect positive change at the individual, local, or global scale on one or more social issues"'','' as defined by the SIE Society. The practitioners in this field are predominately producers and directors who want to add a "social surplus" to their entertainment, as contrasted to the field of Entertainment-Education which often starts out with a social change directive and then creates the entertainment around it. The topic is explored in the book, The Power of Storytelling: Social Impact Entertainment' written by Robert Rippberger. Overview A focus in the field is the study of actual effects (impact measurement), while the predominant interest is still to create entertaining, profitable content and work within the ecosystem of commercial film production and distribution. A common theme in the field of SIE is that mainstream film ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Albert Bandura
Albert Bandura (; December 4, 1925 – July 26, 2021) was a Canadian-American psychologist who was the David Starr Jordan Professor in Psychology at Stanford University. Bandura was responsible for contributions to the field of education and to several fields of psychology, including social cognitive theory, therapy, and personality psychology, and was also of influence in the transition between behaviorism and cognitive psychology. He is known as the originator of social learning theory and the theoretical construct of self-efficacy, and is also responsible for the influential 1961 Bobo doll experiment. This Bobo doll experiment demonstrated the concept of observational learning. A 2002 survey ranked Bandura as the fourth most-frequently cited psychologist of all time, behind B. F. Skinner, Sigmund Freud, and Jean Piaget. During his lifetime, Bandura was widely described as the greatest living psychologist, and as one of the most influential psychologists of all time. Ear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Everett Rogers
Everett M. "Ev" Rogers (March 6, 1931 – October 21, 2004) was an American communication theorist and sociologist, who originated the ''diffusion of innovations'' theory and introduced the term ''early adopter''. He was distinguished professor emeritus in the department of communication and journalism at the University of New Mexico. Education and career Rogers was born on his family's Pinehurst Farm in Carroll, Iowa, in 1931. His father loved electromechanical farm innovations, but was highly reluctant to utilize biological–chemical innovations, so he resisted adopting the new hybrid seed corn, even though it yielded 25% more crop and was resistant to drought. During the Iowa drought of 1936, while the hybrid seed corn stood tall on the neighbor's farm, the crop on the Rogers' farm wilted. Rogers' father was finally convinced. Rogers had no plans to attend university until a school teacher drove him and some classmates to Ames to visit Iowa State University. Rogers decided to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
David Poindexter
David Poindexter (January 30, 1929 – February 8, 2018) was the founder of Population Communications International, a Methodist minister, and a TV producer. After receiving a master's degree in theology and serving as a pastor for 8 years in Portland, Oregon, he moved to New York City in 1965 to take a post as director of utilization of the NCC's Broadcasting and Film Commission, and also became director of promotion services. It was in the late 1960s that Poindexter became interested in population growth issues and family planning solutions after reading ''The Population Bomb'' by Paul Ehrlich. After realizing that Mexico needed family planning efforts, he met with then-president of Televisa Emilio Azcárraga Milmo (also present at the meeting was future President of the United States George H. W. Bush and John D. Rockefeller) and pleaded with him to include programming that would promote family planning. Azcarraga said they were already doing exactly that – and introduced Po ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sonny Fox
Irwin "Sonny" Fox (June 17, 1925 – January 24, 2021) was an American television host and broadcaster who was the host of the children's television program, ''Wonderama''. Through his career, he had hosted other children's educational and entertainment shows including ''Let's Take a Trip,'' ''Just for Fun'' and ''On Your Mark,'' in addition to family shows including ''The $64,000 show''. Fox was also a producer of movies including ''And Baby Makes Six'', '' Mysterious Two'' and ''Brontë''. He served as the chairman of Populations Communication International, a non profit advocating for a change in attitudes toward family planning. Early life Irwin Fox was born on June 17, 1925, to a Jewish family in the Parkville section of Brooklyn, New York, to parents Gertrude (Goldberg) and Julius A. Fox. His father was in the textile business and his mother was a theater ticket broker. He attended James Madison High School in the Midwood section of Brooklyn, New York. He joined the arm ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United Nations
The United Nations (UN) is an intergovernmental organization whose stated purposes are to maintain international peace and international security, security, develop friendly relations among nations, achieve international cooperation, and be a centre for harmonizing the actions of nations. It is the world's largest and most familiar international organization. The UN is headquarters of the United Nations, headquartered on extraterritoriality, international territory in New York City, and has other main offices in United Nations Office at Geneva, Geneva, United Nations Office at Nairobi, Nairobi, United Nations Office at Vienna, Vienna, and Peace Palace, The Hague (home to the International Court of Justice). The UN was established after World War II with Dumbarton Oaks Conference, the aim of preventing future world wars, succeeding the League of Nations, which was characterized as ineffective. On 25 April 1945, 50 governments met in San Francisco for United Nations Conference ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States Agency For International Development
The United States Agency for International Development (USAID) is an independent agency of the U.S. federal government that is primarily responsible for administering civilian foreign aid and development assistance. With a budget of over $27 billion, USAID is one of the largest official aid agencies in the world and accounts for more than half of all U.S. foreign assistance—the highest in the world in absolute dollar terms. Congress passed the Foreign Assistance Act on September 4, 1961, which reorganized U.S. foreign assistance programs and mandated the creation of an agency to administer economic aid. USAID was subsequently established by the executive order of President John F. Kennedy, who sought to unite several existing foreign assistance organizations and programs under one agency. USAID became the first U.S. foreign assistance organization whose primary focus was long-term socioeconomic development. USAID's programs are authorized by Congress in the Foreign Assistanc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Learning Theory
Social learning is a theory of learning process social behavior which proposes that new behaviors can be acquired by observing and imitating others. It states that learning is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction, even in the absence of motor reproduction or direct reinforcement. In addition to the observation of behavior, learning also occurs through the observation of rewards and punishments, a process known as vicarious reinforcement. When a particular behavior is rewarded regularly, it will most likely persist; conversely, if a particular behavior is constantly punished, it will most likely desist. The theory expands on traditional behavioral theories, in which behavior is governed solely by reinforcements, by placing emphasis on the important roles of various internal processes in the learning individual. History and theoretical background In the 1941s, B. F. Skinner delivered a series of lect ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
