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Elite Advertisement In Nigeria
Elite advertisements in Nigeria are various forms of personal-leaning print, audio and visual advertisements sponsored by Nigerian social elites to celebrate the achievements of a deceased acquaintance or to congratulate a colleague, family or friend. Composition The advertisements are readily seen in the pages of Nigerian dailies, with some ads consuming more than ten pages filled with congratulatory messages to a prominent Nigerian on his birthday, wedding or recent honorary award.Olatunde Bayo Lawuyi.The Social Marketing of Elites: The Advertised Self in Obituaries and Congratulations in Some Nigerian Dailies, Africa: Journal of the International African Institute, Vol. 61, No. 2 (1991). p 1. Usually, the obituaries of deceased business people tend to consume the most space. Opinions of this form of ads range from Ken Saro-Wiwa's view that the obituary ads were obnoxious to some readers' view that the ads are merely a form of communication. However, the ads raise questions ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nigerian
Nigerians or the Nigerian people are citizens of Nigeria or people with ancestry from Nigeria. The name Nigeria was taken from the Niger River running through the country. This name was allegedly coined in the late 19th century by British journalist Flora Shaw, who later married Baron Frederick Lugard, a British colonial administrator. ''Nigeria'' is composed of various ethnic groups and Culture, cultures and the term Nigerian refers to a citizenship-based civic nationality. Nigerians derive from over 250 ethnic groups and languages.Toyin Falola. ''Culture and Customs of Nigeria''. Westport, Connecticut, USA: Greenwood Press, 2001. p. 4. Though there are multiple ethnic groups in Nigeria, economic factors result in significant mobility of Nigerians of multiple ethnic and religious backgrounds to reside in territories in Nigeria that are outside their ethnic or religious background, resulting in the mixing of the various ethnic and religious groups, especially in Nigeria's cities ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ken Saro-Wiwa
Kenule Beeson "Ken" Saro-Wiwa (10 October 1941 – 10 November 1995) was a Nigerian writer, television producer, and environmental activist. Ken Saro-Wiwa was a member of the Ogoni people, an ethnic minority in Nigeria whose homeland, Ogoniland, in the Niger Delta, has been targeted for crude oil extraction since the 1950s and has suffered extreme environmental damage from decades of indiscriminate petroleum waste dumping. Initially as a spokesperson, and then as the president, of the Movement for the Survival of the Ogoni People (MOSOP), Saro-Wiwa led a nonviolent campaign against environmental degradation of the land and waters of Ogoniland by the operations of the multinational petroleum industry, especially the Royal Dutch Shell company. He criticised the Nigerian government for its reluctance to enforce environmental regulations on the foreign petroleum companies operating in the area. At the peak of his non-violent campaign, he was tried by a special military tribuna ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Karin Barber
Dame Karin Judith Barber, (born 2 July 1949) is a British cultural anthropologist and academic, who specialises in the Yoruba-speaking area of Nigeria. From 1999 to 2017, she was Professor of African Cultural Anthropology at the University of Birmingham. Before joining the Centre of West African Studies of the University of Birmingham, she was a lecturer at the University of Ife in Nigeria. Since 2018, she has been Centennial Professor of Anthropology at the London School of Economics. Barber has written two introductory textbooks for the Yoruba language, and a number of books concerning Yoruba culture, and oral literature and written literature in Africa. She has been awarded a number of prizes for her publications, and has been recognised by her peers and the British government for her contributions to scholarship. Early life and education Barber was born on 2 July 1949 to Charles and Barbara Barber. She was educated at Lawnswood High School, an all-girls state grammar scho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Heterogeneous
Homogeneity and heterogeneity are concepts often used in the sciences and statistics relating to the uniformity of a substance or organism. A material or image that is homogeneous is uniform in composition or character (i.e. color, shape, size, weight, height, distribution, texture, language, income, disease, temperature, radioactivity, architectural design, etc.); one that is heterogeneous is distinctly nonuniform in at least one of these qualities. Heterogeneous Mixtures, in chemistry, is where certain elements are unwillingly combined and, when given the option, will separate. Etymology and spelling The words ''homogeneous'' and ''heterogeneous'' come from Medieval Latin ''homogeneus'' and ''heterogeneus'', from Ancient Greek ὁμογενής (''homogenēs'') and ἑτερογενής (''heterogenēs''), from ὁμός (''homos'', “same”) and ἕτερος (''heteros'', “other, another, different”) respectively, followed by γένος (''genos'', “kind”); - ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Classified Ads
Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread. They were also commonly called "want" ads, starting in 1763, and are sometimes called small ads in Britain. Newspaper classifieds Advertisements in a newspaper are typically short, as they are charged for by the line or word, and are one newspaper column wide. Publications printing news or other information often have sections of classified advertisements; there are also publications that contain only advertisements. The advertisements are grouped into categories or ''classes'' such as "for sale—telephones", "wanted—kitchen appliances", and "services—plumbing", hence the term "classified". Classified ads generally fall into two types: individuals advertising sales o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
West African Pilot
The ''West African Pilot'' was a newspaper launched in Nigeria by Nnamdi Azikiwe ("Zik") in 1937, dedicated to fighting for independence from British colonial rule. It is most known for introducing popular journalism within Nigeria. The main focus of the newspaper was to promote Nigerian independence from colonial rule. Football was a topic often used within the media to promote these various arguments of independence. With humanistic language and powerful ideas, the ''West African Pilot'' successfully promoted the humanity of African workers in this colonized world. The newspaper dismissed the idea that sports and politics are to be separated, further supporting African's connection to the game and adding specific cultural impact to the game itself; this supported a new kind of identity pertinent to the Nigerian people. Through fictional stories and football centered symbolism, the newspaper was even said to have, "created the possibility of a new form of imagined community", set ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subvention
A subsidy or government incentive is a form of financial aid or support extended to an economic sector (business, or individual) generally with the aim of promoting economic and social policy. Although commonly extended from the government, the term subsidy can relate to any type of support – for example from NGOs or as implicit subsidies. Subsidies come in various forms including: direct (cash grants, interest-free loans) and indirect (tax breaks, insurance, low-interest loans, accelerated depreciation, rent rebates). Furthermore, they can be broad or narrow, legal or illegal, ethical or unethical. The most common forms of subsidies are those to the producer or the consumer. Producer/production subsidies ensure producers are better off by either supplying market price support, direct support, or payments to factors of production. Consumer/consumption subsidies commonly reduce the price of goods and services to the consumer. For example, in the US at one time it was cheaper to buy ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising By Country
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
