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Elf Yourself
Elf Yourself is an American interactive website where visitors upload faces of themselves or their friends and have the option to post the created video to other sites or save it as a personalized short film, mini-film. Globally, over two billion elves have been created since the application was first introduced in 2006. The video and website were created by Evolution Bureau (EVB), in collaboration with New York company "Toy." for Office Max's holiday season advertising campaign. The ''Elf Yourself'' website and advertising campaign first launched for the Christmas holiday season in early December 12, 2006, and has returned each subsequent season. After being contracted by OfficeMax to create multiple websites for their holiday campaign, "Toy." contracted with Evolution Bureau to create a suitable holiday-themed website and application. Evolution Bureau then developed the ''Elf Yourself'' application for use with the OfficeMax holiday marketing campaign. The original release ...
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Office Depot
The ODP Corporation is an American office supply holding company headquartered in Boca Raton, Florida. The company has combined annual sales of approximately $11 billion, and employs about 38,000 associates with businesses in the United States. The company operates 1,400 retail stores, e-commerce sites and a business-to-business sales organization. The company's portfolio of brands includes Office Depot, OfficeMax, Grand & Toy, ODP Business Solutions, Ativa, TUL, Foray, Realspace, and DiVOGA. History Office Depot was founded in by F. Patrick Sher, Stephen Doughtery, and Jack Kopkin, who became the company's chairman and chief executive officer, the president, and executive vice president respectively. All three were formerly associated with Mr. HOW Warehouse, a home improvement company that Sher sold to Service Merchandise in 1983. The first store, located at the Lakes Mall in Lauderdale Lakes, Florida, opened in October 1986. The company announced its initial public offeri ...
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Virginian-Pilot
''The Virginian-Pilot'' is the daily newspaper for Norfolk, Virginia. Commonly known as ''The Pilot'', it is Virginia's largest daily. It serves the five cities of South Hampton Roads as well as several smaller towns across southeast Virginia and northeast North Carolina. It was a locally owned, family enterprise from its founding in 1865 at the close of the American Civil War until its sale to Tribune Publishing in 2018. The ''Virginian-Pilot'' is owned by parent company, ''Tribune Publishing''. This company was acquired by Alden Global Capital, which operates its media properties through Digital First Media, in May 2021. Pulitzer Prizes The newspaper has won three Pulitzer Prizes. The first was won in 1929 by editor Louis Jaffe, who received the Pulitzer Prize for Editorial Writing for "s:An Unspeakable Act of Savagery, An Unspeakable Act of Savagery", an editorial which condemned lynching. Jaffe mentored the paper's next editor, Lenoir Chambers, who in 1960 received the s ...
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Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usual ...
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Internet Memes
An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet and is subject to change over time. Traditionally, the term mostly applied to images, concepts, or catchphrases, but it has since become broader and more multi-faceted, evolving to include more elaborate structures such as challenges, GIFs, videos, and viral sensations. The retronym derives from the earlier concept of a meme as any cultural idea, behavior or style that propagates through imitation. Internet memes are considered a part of Internet culture. They can spread from person to person via social networks, blogs, email, or news sources. Instant communication on the Internet facilitates word of mouth transmission, resulting in fads and sensations that tend to grow rapidly. For example, posting a photo of someone planking online bri ...
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Viral Videos
A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan, Alexander Hauptmann. Viral Video Style: A Closer Look at Viral Videos on YouTube. Retrieved 30 March 2016. Paper: https://www.cs.cmu.edu/~lujiang/camera_ready_papers/ICMR2014-Viral.pdf Slides: https://www.cs.cmu.edu/~lujiang/resources/ViralVideos.pdf For a video to be shareable or spreadable, it must focus on the social logics and cultural practices that have enabled and popularized these new platforms, logics that explain why sharing has become such common practice, not just how. Viral videos may be serious, and some are deeply emotional, but many more are centered on entertainment and humorous content. They may include televised comedy sketches, such as ''The Lonely Island''s " Lazy Sunday" and "Dick in a Box", '' Numa Numa''
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Marketing Websites
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ...
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SXSW
South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas, United States. It began in 1987 and has continued to grow in both scope and size every year. In 2017, the conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days. There was no in-person event in 2020 and 2021 as a result of the COVID-19 pandemic in Austin, Texas; both years, there was a smaller online event instead. SXSW is run by the company SXSW, LLC, which organizes conferences, trade shows, festivals, and other events. In addition to SXSW, the company runs the conference SXSW Edu and the upcoming SXSW Sydney festival, and co-runs North by Northeast in Toronto. It has previously run or co-run the events North by Northwest (1995-2001), West by Southwest (2006-2010) ...
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Tech
Tech or The Tech may refer to: * An abbreviation of technology or technician *Tech Dinghy, an American sailing dinghy developed at MIT *Tech (mascot), the mascot of Louisiana Tech University, U.S. * Tech (river), in southern France * "Tech" (''Smash''), a 2012 episode of TV series ''Smash'' * ''The Tech'' (newspaper), newspaper at the Massachusetts Institute of Technology * The Tech Interactive, formerly The Tech Museum of Innovation, or The Tech, a museum in San Jose, California, U.S. * Tech Tower, a building at the Georgia Institute of Technology, Atlanta, Georgia, U.S. See also * USS ''Tech Jr.'' (SP-1761), a United States Navy patrol boat in commission in 1917 * USS ''Tech III'' (SP-1055), a United States Navy patrol boat in commission in 1917 *Technical (other) *Technique (other) Technique or techniques may refer to: Music * The Techniques, a Jamaican rocksteady vocal group of the 1960s *Technique (band), a British female synth pop band in the 1990s * ...
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OfficeMax
OfficeMax is an American office supplies retailer founded in 1988. It is now a subsidiary of The ODP Corporation, which is headquartered in Boca Raton, Florida. As of December 2012, OfficeMax operated 941 stores in 47 states, Puerto Rico, the U.S. Virgin Islands and Mexico. In 2012, net sales were $6.9 billion, down from $8.3 billion in 2008. On February 20, 2013, an all-stock merger between Office Depot and OfficeMax was announced. The merger was completed on November 5, 2013, creating the largest U.S. office-supplies chain. The OfficeMax name continues to serve as a brand of The ODP Corporation. History On April 1, 1988, OfficeMax was founded in Cleveland, Ohio, by Bob Hurwitz and Michael Feuer. Hurwitz served as executive chairman and chief executive officer, and Feuer was the president and chief operating officer. On July 5, 1988, OfficeMax opened its first retail store in the Golden Gate Shopping Center in Mayfield Heights, Ohio; after being open for 27 years, this lo ...
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Good Morning America
''Good Morning America'' (often abbreviated as ''GMA'') is an American morning television program that is broadcast on ABC. It debuted on November 3, 1975, and first expanded to weekends with the debut of a Sunday edition on January 3, 1993. The Sunday edition was canceled in 1999; weekend editions returned on both Saturdays and Sundays on September 4, 2004. The weekday and Saturday programs airs from 7:00 a.m. to 9:00 a.m. in all United States timezones (live in the Eastern Time Zone and on broadcast delay elsewhere across the country). The Sunday editions are an hour long and are transmitted to ABC's stations live at 7:00 a.m. Eastern Time, although stations in some media markets air them at different times. Viewers in the Pacific Time Zone receive an updated feed with a specialized opening and updated live reports. A third hour of the weekday broadcast aired from 2007 to 2008, exclusively on ABC News Now. The program features news, interviews, weather forecas ...
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The Today Show
''Today'' (also called ''The Today Show'' or informally, ''NBC News Today'') is an American news and talk morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It was the first of its genre on American television and in the world, and after 70 years of broadcasting it is fifth on the list of longest-running United States television series. Originally a weekday two-hour program from 7:00 a.m. to 9:00 a.m., it expanded to Sundays in 1987 and Saturdays in 1992. The weekday broadcast expanded to three hours in 2000, and to four hours in 2007 (though over time, the third and fourth hours became distinct entities). ''Today''s dominance was virtually unchallenged by the other networks until the late 1980s, when it was overtaken by ABC's ''Good Morning America''. ''Today'' retook the Nielsen ratings lead the week of December 11, 1995, and held onto that position for 852 consecutive weeks until the ...
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Flash Mob
A flash mob (or flashmob) is a group of people who assemble suddenly in a public place, perform for a brief time, then quickly disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs may be organized via telecommunications, social media, or viral emails. The term, coined in 2003, is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stunts that involve public relation firms, or paid professionals. In these cases of a planned purpose for the social activity in question, the term smart mobs is often applied instead. The term " flash rob" or "flash mob robberies", a reference to the way flash mobs assemble, has been used to describe a number of robberies and assaults perpetrated suddenly by groups of teenage youth. Bill Wasik, originator of the first flash mobs, and a number of other commentators have questioned or objected to the usage of "flash mo ...
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