Duplicate Content
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Duplicate Content
Duplicate content is a term used in the field of search engine optimization to describe content that appears on more than one web page. The duplicate content can be substantial parts of the content within or across domains and can be either exactly duplicate or closely similar. When multiple pages contain essentially the same content, search engines such as Google and Bing can penalize or cease displaying the copying site in any relevant search results. Types Non-malicious Non-malicious duplicate content may include variations of the same page, such as versions optimized for normal HTML, mobile devices, or printer-friendliness, or store items that can be shown via multiple distinct URLs. Duplicate content issues can also arise when a site is accessible under multiple subdomains, such as with or without the "www." or where sites fail to handle the trailing slash of URLs correctly. Another common source of non-malicious duplicate content is pagination, in which content and/or corres ...
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Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organic search, organic" results) rather than direct traffic or Online advertising, paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or Keyword research, keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the sear ...
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Content (media And Publishing)
Content is the information contained within communication media. This includes internet, cinema, television, radio, audio CDs, books, magazines, physical art, and live event content. It’s directed at an end-user or audience in the sectors of publishing, art, and communication. Live events include speeches, conferences, and stage performances. Content within media focuses on the attention and how receptive the audience is to the content. Circulation brings the content to everyone and helps spread it to reach large audiences. It is a process in which anyone who encounters any type of content will go through a cycle where they encounter the content, interpret it, and will continue to share it with other people. The advent of the Information Age has led to the advancement of content as a mass-produced commodity for distribution through avenues such as the Internet (and more specifically social media) and the professionalisation of content creation. Any content developed or dis ...
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Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ...
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Search Engines
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories and social bookmarking sites, which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Any internet-based content that can't be indexed and searched b ...
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Bing (search Engine)
Microsoft Bing (commonly known as Bing) is a web search engine owned and operated by Microsoft. The service has its origins in Microsoft's previous search engines: MSN Search, Windows Live Search and later Live Search. Bing provides a variety of search services, including web, video, image and map search products. It is developed using ASP.NET. Bing, Microsoft's replacement for Live Search, was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009, at the '' All Things Digital'' conference in San Diego, California, for release on June 3, 2009. Notable new features at the time included the listing of search suggestions while queries are entered and a list of related searches (called "Explore pane") based on semantic technology from Powerset, which Microsoft had acquired in 2008. In July 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search. Yahoo! finished the transition in 2012. In October 2011, Microsoft stated that they were working on new ...
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Google Penalty
The Sandbox effect (or sandboxing) is a name given to an observation of the way Google ranks web pages in its index. It is the subject of much debate—its existence has been written about since 2004, but not confirmed, with several statements to the contrary. According to the theory of the sandbox effect, links which may normally be weighted by Google's ranking algorithm, not least improving the position of a webpage in Google's index, may be subjected to filtering to prevent their having a full impact. Some observations have suggested that two important factors for causing this filter to come into play are the active age of a domain, and the competitiveness of the keywords used in links. Active age of a domain should not be confused with the date of registration on a domain's WHOIS record, but instead refers to the time when Google first indexed pages on the domain. Keyword competitiveness refers to the search frequency of a word on Google search, with observation suggesting that ...
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Pagination
Pagination, also known as paging, is the process of dividing a document into discrete page (paper), pages, either electronic pages or printed pages. In reference to books produced without a computer, pagination can mean the consecutive page numbering to indicate the proper order of the pages, which was rarely found in documents pre-dating 1500, and only became common practice c. 1550, when it replaced foliation, which numbered only the front sides of wikt:folio, folios. Pagination in word processing, desktop publishing, and digital typesetting Word processing, desktop publishing, and typesetting, digital typesetting are technologies built on the idea of print as the intended final output medium, although nowadays it is understood that plenty of the content produced through these pathways will be viewed onscreen as electronic pages by most users rather than being printed on paper. All of these software tools are capable of flowing the content through algorithms to decide the p ...
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HTTP
The Hypertext Transfer Protocol (HTTP) is an application layer protocol in the Internet protocol suite model for distributed, collaborative, hypermedia information systems. HTTP is the foundation of data communication for the World Wide Web, where hypertext documents include hyperlinks to other resources that the user can easily access, for example by a mouse click or by tapping the screen in a web browser. Development of HTTP was initiated by Tim Berners-Lee at CERN in 1989 and summarized in a simple document describing the behavior of a client and a server using the first HTTP protocol version that was named 0.9. That first version of HTTP protocol soon evolved into a more elaborated version that was the first draft toward a far future version 1.0. Development of early HTTP Requests for Comments (RFCs) started a few years later and it was a coordinated effort by the Internet Engineering Task Force (IETF) and the World Wide Web Consortium (W3C), with work later moving to ...
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Thumbnail
Thumbnails are reduced-size versions of pictures or videos, used to help in recognizing and organizing them, serving the same role for images as a normal text index does for words. In the age of digital images, visual search engines and image-organizing programs normally use thumbnails, as do most modern operating systems or desktop environments, such as Microsoft Windows, macOS, KDE (Linux) and GNOME (Linux). On web pages, they also avoid the need to download larger files unnecessarily. Implementation Thumbnails are ideally implemented on web pages as separate, smaller copies of the original image, in part because one purpose of a thumbnail image on a web page is to reduce bandwidth and download time. Some web designers produce thumbnails with HTML or client-side scripting that makes the user's browser shrink the picture, rather than use a smaller copy of the image. This results in no saved bandwidth, and the visual quality of browser resizing is usually less than ideal. ...
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Mathematical Combination
In mathematics, a combination is a selection of items from a set that has distinct members, such that the order of selection does not matter (unlike permutations). For example, given three fruits, say an apple, an orange and a pear, there are three combinations of two that can be drawn from this set: an apple and a pear; an apple and an orange; or a pear and an orange. More formally, a ''k''-combination of a set ''S'' is a subset of ''k'' distinct elements of ''S''. So, two combinations are identical if and only if each combination has the same members. (The arrangement of the members in each set does not matter.) If the set has ''n'' elements, the number of ''k''-combinations, denoted as C^n_k, is equal to the binomial coefficient \binom nk = \frac, which can be written using factorials as \textstyle\frac whenever k\leq n, and which is zero when k>n. This formula can be derived from the fact that each ''k''-combination of a set ''S'' of ''n'' members has k! permutations so ...
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Spamdexing
Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed, in a manner inconsistent with the purpose of the indexing system."Word Spy - spamdexing" (definition), March 2003, webpagWordSpy-spamdexing. Spamdexing could be considered to be a part of search engine optimization, although there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Overview Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove susp ...
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Search Engine Results Page
Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query. The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads. The results are of two general types : * organic search: retrieved by the search engine's algorithm * sponsored search: advertisements. The results are normally ranked by relevance to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web, and a short description showing where the keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display. Due to the huge number of items that are available or related to ...
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