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Dumb Ways To Die
''Dumb Ways To Die'' is an Australian public campaign made by Metro Trains in Melbourne, Victoria, Australia, to promote railway safety. On 1 October 2021, PlaySide Studios () acquired the Dumb Ways to Die franchise for A$2.25 million from Metro. Playside Studios also released an NFT called BEANS on 3 February 2022. The campaign video went viral on social media after it was released in November 2012. The campaign's animation was developed into an app available to iOS devices. Campaign The campaign was devised by advertising agency McCann Melbourne. It appeared in newspapers, local radio and outdoor advertising throughout the Metro Trains network and on Tumblr. John Mescall, executive creative director of McCann, said "The aim of this campaign is to engage an audience that really doesn't want to hear any kind of safety message, and we think dumb ways to die will." McCann estimated that within two weeks, it had generated at least $50 million worth of global media value in addi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Metro Trains Melbourne
Metro Trains Melbourne, often known simply as Metro, is the franchise operator of the electrified suburban passenger service on the Melbourne rail network. Metro Trains Melbourne is a joint venture between Hong Kong-based MTR Corporation (60%), John Holland Group (20%) and UGL Rail (20%). The three constituent companies are also partners in the Metro Trains Sydney joint venture, which has operated the Sydney Metro network since 2019. Metro Trains Melbourne operates a fleet of 220 six-car train sets on of track. There are sixteen regular service rail lines and one special events railway line. Metro Trains Melbourne is also responsible for 219 railway stations and employs a workforce of 3,500 rail professionals including train drivers, mechanical and electrical engineers, network operations specialists and customer service representatives. The railway track, infrastructure and rolling stock is owned by VicTrack on behalf of the State Government, and is leased to Public Transp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cover Version
In popular music, a cover version, cover song, remake, revival, or simply cover, is a new performance or recording by a musician other than the original performer or composer of the song. Originally, it referred to a version of a song released around the same time as the original in order to compete with it. Now, it refers to any subsequent version performed after the original. History The term "cover" goes back decades when cover version originally described a rival version of a tune recorded to compete with the recently released (original) version. Examples of records covered include Paul Williams' 1949 hit tune "The Hucklebuck" and Hank Williams' 1952 song "Jambalaya". Both crossed over to the popular hit parade and had numerous hit versions. Before the mid-20th century, the notion of an original version of a popular tune would have seemed slightly odd – the production of musical entertainment was seen as a live event, even if it was reproduced at home via a cop ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psy (entertainer)
Park Jae-sang (, ; born December 31, 1977), known professionally as Psy (stylized in all caps as PSY) (; ; ), is a South Korean singer, rapper, songwriter, and record producer. Psy is known domestically for his humorous videos and stage performances, and internationally for his hit single "Gangnam Style". The song's refrain was entered into ''The Yale Book of Quotations'' as one of the most famous quotations of 2012. On December 21, 2012, his music video for "Gangnam Style" exceeded one billion views on YouTube, becoming the first video to do so in the website's history. Psy was subsequently recognized by the media as the King of YouTube. As of March 2022, it is the eleventh most viewed video on YouTube, with over 4 billion views. In December 2012, MTV noted Psy's rise from being little known outside South Korea, to being hailed as the "Viral Star of 2012". On December 31, 2012, Psy performed in a globally televised New Year's Eve celebration with American rapper MC Hammer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Herald Sun
The ''Herald Sun'' is a conservative daily tabloid newspaper based in Melbourne, Australia, published by The Herald and Weekly Times, a subsidiary of News Corp Australia, itself a subsidiary of the Murdoch owned News Corp. The ''Herald Sun'' primarily serves Melbourne and the state of Victoria and shares many articles with other News Corporation daily newspapers, especially those from Australia. It is also available for purchase in Tasmania, the Australian Capital Territory and border regions of South Australia and southern New South Wales such as the Riverina and New South Wales South Coast, and is available digitally through its website and apps. In 2017, the paper had a daily circulation of 350,000 from Monday to Friday. The ''Herald Sun'' newspaper is the product of a merger in 1990 of two newspapers owned by The Herald and Weekly Times Limited: the morning tabloid paper ''The Sun News-Pictorial'' and the afternoon broadsheet paper '' The Herald''. It was first publi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Herald Sun
The ''Herald Sun'' is a conservative daily tabloid newspaper based in Melbourne, Australia, published by The Herald and Weekly Times, a subsidiary of News Corp Australia, itself a subsidiary of the Murdoch owned News Corp. The ''Herald Sun'' primarily serves Melbourne and the state of Victoria and shares many articles with other News Corporation daily newspapers, especially those from Australia. It is also available for purchase in Tasmania, the Australian Capital Territory and border regions of South Australia and southern New South Wales such as the Riverina and New South Wales South Coast, and is available digitally through its website and apps. In 2017, the paper had a daily circulation of 350,000 from Monday to Friday. The ''Herald Sun'' newspaper is the product of a merger in 1990 of two newspapers owned by The Herald and Weekly Times Limited: the morning tabloid paper ''The Sun News-Pictorial'' and the afternoon broadsheet paper '' The Herald''. It was first pu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Christmas
Christmas is an annual festival commemorating Nativity of Jesus, the birth of Jesus, Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people Observance of Christmas by country, around the world. A Calendar of saints, feast central to the Christian liturgical year, it is preceded by the season of Advent or the Nativity Fast and initiates the season of Christmastide, which historically in the West lasts Twelve Days of Christmas, twelve days and culminates on Twelfth Night (holiday), Twelfth Night. Christmas Day is a public holiday in List of holidays by country, many countries, is celebrated religiously by a majority of Christians, as well as Christian culture, culturally by many non-Christians, and forms an integral part of the Christmas and holiday season, holiday season organized around it. The traditional Christmas narrative recounted in the New Testament, known as the Nativity of Jesus, says that Jesus was born in Bet ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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