Drive Time
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Drive Time
Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this class is at its peak and, thus, commercial radio can generate the most revenue from advertising. Drive time usually coincides with rush hour. Content Mainstream stations employ high-status presenters for drive time shows. In the United States, popular national hosts who are associated with morning drive include Howard Stern, Ryan Seacrest and Steve Inskeep, while Sean Hannity is associated with afternoon drive on the East Coast. Drive time often includes a heavier run of traffic reports, for which many stations employ their own helicopters or hire a third-party traffic reporting service. For popular music-oriented stations, morning drive-time is typically dominated by the "morning zoo" genre of radio program, with the afternoon portion ...
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Dayparting
In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio programming or television show appropriate for that time period is aired. Television programs are most often geared toward a particular demography, and what the target audience typically engages in at that time. North America On radio Nielsen Audio (known as Arbitron until it merged with Nielsen Holdings in 2013), the leading audience measurement service in the United States, divides a weekday into five dayparts: morning drive time (6:00–10:00 a.m.), midday (10:00 a.m.–3:00 p.m.), afternoon drive (3:00–7:00 p.m.), evenings (7:00 p.m.–midnight) and overnight (midnight–6:00 a.m.). In radio broadcasting through most of the 1990s, dayparting was also used for censorship purposes. Many songs that were deemed unsuitable for young listeners were played only during the late evening or overnight hours, when chi ...
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Weather Forecasting
Weather forecasting is the application of science and technology forecasting, to predict the conditions of the Earth's atmosphere, atmosphere for a given location and time. People have attempted to predict the weather informally for millennia and formally since the 19th century. Weather forecasts are made by collecting quantitative data about the current state of the atmosphere, land, and ocean and using meteorology to project how the atmosphere will change at a given place. Once calculated manually based mainly upon changes in atmospheric pressure, barometric pressure, current weather conditions, and sky condition or cloud cover, weather forecasting now relies on numerical weather prediction, computer-based models that take many atmospheric factors into account. Human input is still required to pick the best possible forecast model to base the forecast upon, which involves pattern recognition skills, teleconnections, knowledge of model performance, and knowledge of model biases ...
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Russia
Russia (, , ), or the Russian Federation, is a List of transcontinental countries, transcontinental country spanning Eastern Europe and North Asia, Northern Asia. It is the List of countries and dependencies by area, largest country in the world, with its internationally recognised territory covering , and encompassing one-eighth of Earth's inhabitable landmass. Russia extends across Time in Russia, eleven time zones and shares Borders of Russia, land boundaries with fourteen countries, more than List of countries and territories by land borders, any other country but China. It is the List of countries and dependencies by population, world's ninth-most populous country and List of European countries by population, Europe's most populous country, with a population of 146 million people. The country's capital and List of cities and towns in Russia by population, largest city is Moscow, the List of European cities by population within city limits, largest city entirely within E ...
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Rocky Mountains
The Rocky Mountains, also known as the Rockies, are a major mountain range and the largest mountain system in North America. The Rocky Mountains stretch in straight-line distance from the northernmost part of western Canada, to New Mexico in the southwestern United States. Depending on differing definitions between Canada and the U.S., its northern terminus is located either in northern British Columbia's Terminal Range south of the Liard River and east of the Trench, or in the northeastern foothills of the Brooks Range/ British Mountains that face the Beaufort Sea coasts between the Canning River and the Firth River across the Alaska-Yukon border. Its southernmost point is near the Albuquerque area adjacent to the Rio Grande rift and north of the Sandia–Manzano Mountain Range. Being the easternmost portion of the North American Cordillera, the Rockies are distinct from the tectonically younger Cascade Range and Sierra Nevada, which both lie farther to its west. The ...
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East Coast Bias
East Coast bias is the perceived tendency for sports broadcasting and journalism in the United States to give greater weight and attention to teams and athletes on the East Coast than those on the West Coast. In Canada, a similar bias is perceived but the area given greater weight and attention is the provinces of Ontario and Quebec, which are mostly in the same time zone as the East Coast of the U.S., as the East Coast of Canada includes the provinces of New Brunswick, Prince Edward Island, Nova Scotia and Newfoundland and Labrador, which collectively have only about 2.5 million residents, compared to the combined population of over 23.5 million of Ontario and Quebec, which is 61% of Canada's population. Overview East Coast bias is used to explain perceived slights of teams and players relative to their comparable counterparts on the East Coast. It is attributed to East Coast sports stories being more repetitive, comprehensive, and exaggerated. "In America news still travels from e ...
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New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the List of United States cities by population density, most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York (state), New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban area, urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous Megacity, megacities, and over 58 million people live within of the city. New York City is a global city, global Culture of New ...
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Broadcast Delay
In radio and television, broadcast delay is an intentional delay when broadcasting live material, technically referred to as a deferred live. Such a delay may be to prevent mistakes or unacceptable content from being broadcast. Longer delays lasting several hours can also be introduced so that the material is aired at a later scheduled time (such as the prime time hours) to maximize viewership. Tape delays lasting several hours can also be edited down to remove filler material or to trim a broadcast to the network's desired run time for a broadcast slot, but this is not always the case. Usage A short delay is often used to prevent profanity, bloopers, nudity, or other undesirable material from making it to air, including more mundane problems, such as technical malfunctions (an anchor's lapel microphone goes dead). In that instance, it is often referred to as a "seven-second delay" or "profanity delay". Longer delays, however, may also be introduced, often to allow a show to ai ...
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Effects Of Time Zones On North American Broadcasting
The scheduling of television programming in North America (namely the United States, Canada, and Mexico) must cope with different time zones. The United States (excluding territories) has six time zones ( Hawaii–Aleutian, Alaska, Pacific, Mountain, Central and Eastern), with further variation in the observance of daylight saving time. Canada also has six time zones (Pacific, Mountain, Central, Eastern, Atlantic and Newfoundland). Mexico has four time zones (Pacific, Mountain, Central, and Eastern). This requires broadcast and pay television networks in each country to shift programs in time to show them in different regions. In Canada Broadcast networks Canadian broadcasting networks, with six time zones and a much larger percentage of its audience residing in the Mountain Time Zone than in the Central Time Zone, are sometimes able to avoid the issues that affect American programming by airing pre-recorded programs on local time. CBC Television and CTV created delay centr ...
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Brokered Programming
Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot commercials. A brokered program is typically not capable of garnering enough support from advertisements to pay for itself, and may be controversial, esoteric or an advertisement in itself. Overview Common examples Common examples are religious and political programs and talk-show-format programs similar to infomercial on television. Others are hobby programs or vanity programs paid for by the host and/or their supporters, and may be intended to promote the host's personality, for instance in preparation for a political campaign, or to promote a product, service or business that the host is closely associated with. A live vanity show may be carried on several stations by remote broadcast or simulcast, with the producer paying multiple station ...
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Broadcast Syndication
Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States where broadcast programming is scheduled by television networks with local independent affiliates. Syndication is less widespread in the rest of the world, as most countries have centralized networks or television stations without local affiliates. Shows can be syndicated internationally, although this is less common. Three common types of syndication are: ''first-run'' syndication, which is programming that is broadcast for the first time as a syndicated show and is made specifically to sell directly into syndication; ''off-network'' syndication (colloquially called a "rerun"), which is the licensing of a program whose first airing was on network TV or in some cases, first-run syndication;Campbell, Richard, Christopher R. Martin, and Bettina ...
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Podcast
A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices. There also exist podcast search engines, which help users find and share podcast episodes. A podcast series usually features one or more recurring hosts engaged in a discussion about a particular topic or current event. Discussion and content within a podcast can range from carefully scripted to completely improvised. Podcasts combine elaborate and artistic sound production with thematic concerns ranging from scientific research to slice-of-life journalism. Many podcast series provide an associated website with links and show notes, guest biographies, transcripts ...
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Audience Measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine ''who'' is listening rather than just ''how many'' people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research. Measurements are broken down by media market, which for the most part corresponds to metropolitan areas, both large and small. Methods Diaries The diary was one of the first methods of recording information. However, this is prone to mistakes and forgetfulness, as well as subjectivity. Data is also collected down to the level of listener opinion of individ ...
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