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Data Stream
In connection-oriented communication, a data stream is the transmission of a sequence of digitally encoded coherent signals to convey information. Typically, the transmitted symbols are grouped into a series of packets. Data streaming has become ubiquitous. Anything transmitted over the Internet is transmitted as a data stream. Using a mobile phone to have a conversation transmits the sound as a data stream. Formal definition In a formal way, a data stream is any ordered pair ( s, \Delta ) where: # s is a sequence of tuples and # \Delta is a sequence of positive real time intervals. Content Data Stream contains different sets of data, that depend on the chosen data format. * Attributes – each attribute of the data stream represents a certain type of data, e.g. segment / data point ID, timestamp, geodata. * Timestamp attribute helps to identify when an event occurred. * Subject ID is an encoded-by-algorithm ID, that has been extracted out of a cookie. * Raw Data inc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Connection-oriented Communication
Connection-oriented communication is a network communication mode in telecommunications and computer networking, where a communication session or a semi-permanent connection is established before any useful data can be transferred. The established connection ensures that data is delivered in the correct order to the upper communication layer. The alternative to connection-oriented transmission is connectionless communication, for example the datagram mode communication used by Internet Protocol (IP) and User Datagram Protocol, where data may be delivered out of order, since different network packets are routed independently and may be delivered over different paths. Connection-oriented communication may be implemented with a circuit switched connection, or a packet-mode virtual circuit connection. In the latter case, it may use either a transport layer virtual circuit protocol such as the TCP protocol, allowing data to be delivered in order. Although the lower-layer switching is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Machine Learning
Machine learning (ML) is a field of inquiry devoted to understanding and building methods that 'learn', that is, methods that leverage data to improve performance on some set of tasks. It is seen as a part of artificial intelligence. Machine learning algorithms build a model based on sample data, known as training data, in order to make predictions or decisions without being explicitly programmed to do so. Machine learning algorithms are used in a wide variety of applications, such as in medicine, email filtering, speech recognition, agriculture, and computer vision, where it is difficult or unfeasible to develop conventional algorithms to perform the needed tasks.Hu, J.; Niu, H.; Carrasco, J.; Lennox, B.; Arvin, F.,Voronoi-Based Multi-Robot Autonomous Exploration in Unknown Environments via Deep Reinforcement Learning IEEE Transactions on Vehicular Technology, 2020. A subset of machine learning is closely related to computational statistics, which focuses on making predicti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Personally Identifiable Information
Personal data, also known as personal information or personally identifiable information (PII), is any information related to an identifiable person. The abbreviation PII is widely accepted in the United States, but the phrase it abbreviates has four common variants based on ''personal'' or ''personally'', and ''identifiable'' or ''identifying''. Not all are equivalent, and for legal purposes the effective definitions vary depending on the jurisdiction and the purposes for which the term is being used. Under European and other data protection regimes, which centre primarily on the General Data Protection Regulation (GDPR), the term "personal data" is significantly broader, and determines the scope of the regulatory regime. National Institute of Standards and Technology Special Publication 800-122 defines personally identifiable information as "any information about an individual maintained by an agency, including (1) any information that can be used to distinguish or trace an i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Protocol
The Internet Protocol (IP) is the network layer communications protocol in the Internet protocol suite for relaying datagrams across network boundaries. Its routing function enables internetworking, and essentially establishes the Internet. IP has the task of delivering packets from the source host to the destination host solely based on the IP addresses in the packet headers. For this purpose, IP defines packet structures that encapsulate the data to be delivered. It also defines addressing methods that are used to label the datagram with source and destination information. IP was the connectionless datagram service in the original Transmission Control Program introduced by Vint Cerf and Bob Kahn in 1974, which was complemented by a connection-oriented service that became the basis for the Transmission Control Protocol (TCP). The Internet protocol suite is therefore often referred to as ''TCP/IP''. The first major version of IP, Internet Protocol Version 4 (IPv4), is the do ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geolocation
Geopositioning, also known as geotracking, geolocalization, geolocating, geolocation, or geoposition fixing, is the process of determining or estimating the geographic position of an object. Geopositioning yields a set of Geographic coordinate system, geographic coordinates (such as latitude and longitude) in a given map datum; positions may also be expressed as a bearing and range from a known landmark. In turn, positions can determine a meaningful location, such as a street address. Specific instances include: animal geotracking, the process of inferring the location of animals; positioning system, the mechanisms for the determination of geographic positions in general; internet geolocation, geolocating a device connected to the internet; and mobile phone tracking. Background Geopositioning uses various visual and Electronics, electronic methods including position lines and position circles, celestial navigation, radio navigation, and the use of satellite navigation systems. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
User Agent
In computing, a user agent is any software, acting on behalf of a user, which "retrieves, renders and facilitates end-user interaction with Web content". A user agent is therefore a special kind of software agent. Some prominent examples of user agents are web browsers and email readers. Often, a user agent acts as the client in a client–server system. In some contexts, such as within the Session Initiation Protocol (SIP), the term ''user agent'' refers to both end points of a communications session. User agent identification When a software agent operates in a network protocol, it often identifies itself, its application type, operating system, device model, software vendor, or software revision, by submitting a characteristic identification string to its operating peer. In HTTP, SIP,RFC 3261, ''SIP: Session Initiation Protocol'', IETF, The Internet Society (2002) and NNTP protocols, this identification is transmitted in a header field ''User-Agent''. Bots, such as Web ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demand Side Platform
A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as Pay per click, effective cost per click (eCPC), and Cost per action, effective cost per action (eCPA). The functionality of the DSP often depends on the format of the media. For example, DSPs that advertise online can see how people behave after viewing an ad, whereas this is not be possible in outdoor advertising or television and radio, where the advertising constitutes a one-to-many approach. DSPs incorporate many of the facets previously offered by advertising ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Content Management System
A content management system (CMS) is computer software used to manage the creation and modification of digital content (content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New Riders, 2003. A CMS is typically used for enterprise content management (ECM) and web content management (WCM). ECM typically supports multiple users in a collaborative environment by integrating document management, digital asset management, and record retention. Alternatively, WCM is the collaborative authoring for websites and may include text and embed graphics, photos, video, audio, maps, and program code that display content and interact with the user. ECM typically includes a WCM function. Structure A CMS typically has two major components: a content management application (CMA), as the front-end user interface that allows a user, even with limited expertise, to add, modify, and remove content from a website without the interv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Management Platform
A data management platform (DMP) is a software platform used for collecting and managing data. They allow businesses to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns. DMPs may use big data and artificial intelligence algorithms to process and analyze large data sets about users from various sources. Some advantages of using DMPs include data organization, increased insight on audiences and markets, and effective advertisement budgeting. On the other hand, DMPs often have to deal with privacy concerns due to the integration of third-party software with private data. This technology is continuously being developed by global entities such as Nielsen and Oracle. More generally, the term data platform can refer to any software platform used for collecting and managing data. It is an integrated solution which as of the 2010s can combine functionalities of for example a data lake, data warehouse or data hub for bus ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Data Platform
A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. According to Gartner, customer data platforms have evolved from a variety of mature markets, "including multichannel campaign management, tag management and data integration." Capabilities Commonalities across CDPs: * marketer-managed; * unified, persistent, single database for customer behavioral, profile and other data, from any internal or external source; * consistent identifier that links all of a customer's data; * accessible by external systems and structured to support marketers' needs for campaign management, marketing analyses and business intelligence; * provide a 360-degree view of the customer; * group customers into audience segments; and * allow users ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer-relationship Management
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Analysis
Business analysis is a professional discipline of identifying business needs and determining solutions to business problems. Solutions often include a software-systems development component, but may also consist of process improvements, organizational change or strategic planning and policy development. The person who carries out this task is called a business analyst or BA. Business analysts do not work solely on developing software systems. But work across the organisation, solving business problems in consultation with business stakeholders. Whilst most of the work that business analysts do today relate to software development/solutions, this derives from the ongoing massive changes businesses all over the world are experiencing in their attempts to digitise. Although there are different role definitions, depending upon the organization, there does seem to be an area of common ground where most business analysts work. The responsibilities appear to be: * To investigate busine ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
