Dairy Promotion Program
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Dairy Promotion Program
The Dairy Promotion Program or National Dairy Checkoff is a US commodity checkoff program for dairy product promotion, research, and nutrition education as part of a comprehensive strategy to increase human consumption of milk and dairy products and to reduce dairy surpluses. It provides primary funding for Dairy Management Inc. Dairy farmers fund this self-help program through a mandatory 15¢/ cwt. () assessment on all milk produced and marketed commercially in the 48 contiguous states. Dairy farmers can direct up to 10¢ of this assessment for contributions to qualified regional, state or local dairy product promotion, research or nutrition education programs; the other five cents goes to the national checkoff. In 1995, the Dairy Management Inc was created as a special department to increase dairy consumption in the United States. The Dairy Production Stabilization Act of 1983 (P.L. 98–180, Title I) authorized the program. The national dairy checkoff started in 1983 as an opt ...
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Commodity Checkoff Program
In the United States, a commodity checkoff program promotes and provides research and information for a particular agricultural commodity without reference to specific producers or brands. It collects funds through a checkoff mechanism that is sometimes called checkoff dollars, from producers of a particular agricultural commodity and uses these funds to promote and do research on that particular commodity. As stated earlier the organizations must promote their commodity in a generic way without reference to a particular producer. Checkoff programs attempt to improve the market position of the covered commodity by expanding markets, increasing demand, and developing new uses and markets. Checkoff programs amount to $750 million per year. The United States Department of Agriculture is responsible for overseeing the formation of checkoff organizations under the authority of the Commodity, Promotion, Research and Information Act of 1996. These organizations are responsible for f ...
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