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Dendrite (adhesive)
Dendrite is a contact adhesive and rubber cement brand marketed in South Asia, mainly in Northeast India, Bangladesh and Bhutan. Products The adhesive is marketed in glue sticks, glue tubes and in cans. Dendrite holds 80% of the market share Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a ... throughout the country in footwear retail market. Its marketing slogan is ''Bonding our world together''. Production Company Dendrite is produced by the ''Chandras' Chemical Enterprises (Pvt) Limited '' under the umbrella of the P. C. Chandra Group based in Kolkata. ''Chandras' Chemical Enterprises (Pvt) Limited'' is the second unit of the Group which was set up in 1965. The company has three factories in Kolkata. The company manufactures and markets a variety of Synthetic Adhesives based ...
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Contact Adhesive
Impact glue, contact glue or neoprene glue, is a type of glue, used mainly to glue plastic foams, laminates, metal panels, etc. . It also allows the mounting of supports of different types (metal on wood, cork on plaster, wood on cement, etc). Contact-type adhesives do not exclusively designate neoprene adhesives, but also all other adhesives characterized by high instant adhesion. Special features Impact glue has a high adhesive capacity, and it is very resistant, it must be applied in thin layers. ''Impact adhesives'' are used in strong bonds with high shear-resistance like laminates, such as bonding Formica to a wooden counter, and in footwear, as in attaching outsoles to uppers. Natural rubber and polychloroprene (Neoprene) are the most commonly used contact adhesives. Both of these elastomers undergo strain crystallization. Contact adhesives must be applied to both surfaces and allowed some time to dry before the two surfaces are pushed together. Some contact adhesives ...
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Rubber Cement
Rubber cement (cow gum in British English) is an adhesive made from elastic polymers (typically latex) mixed in a solvent such as acetone, hexane, heptane or toluene to keep it fluid enough to be used. This makes it part of the class of drying adhesives: as the solvents quickly evaporate, the rubber solidifies, forming a strong yet flexible bond. Composition Rubber cement is simply a mixture of solid rubber in a volatile solvent that will dissolve it. When the cement is applied, the solvent evaporates, leaving the rubber as the adhesive. Almost any rubber (pre-vulcanized or not) can be used. The rubbers used might be natural rubber, gum mastic or gum arabic. Early solvents used included chloroform and benzene. A small percentage of alcohol is often added to the mix. In the United States, current formulations include n-heptane. In the United Kingdom, a product called Marabu-Fixogum uses acetone, while a product called Copydex uses ammonia. Many special compositions include h ...
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South Asia
South Asia is the southern subregion of Asia, which is defined in both geographical and ethno-cultural terms. The region consists of the countries of Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka.;;;;;;;; Topographically, it is dominated by the Indian subcontinent and defined largely by the Indian Ocean on the south, and the Himalayas, Karakoram, and Pamir mountains on the north. The Amu Darya, which rises north of the Hindu Kush, forms part of the northwestern border. On land (clockwise), South Asia is bounded by Western Asia, Central Asia, East Asia, and Southeast Asia. The South Asian Association for Regional Cooperation (SAARC) is an economic cooperation organization in the region which was established in 1985 and includes all eight nations comprising South Asia. South Asia covers about , which is 11.71% of the Asian continent or 3.5% of the world's land surface area. The population of South Asia is about 1.9 billion or about one- ...
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Northeast India
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Bangladesh
Bangladesh (}, ), officially the People's Republic of Bangladesh, is a country in South Asia. It is the eighth-most populous country in the world, with a population exceeding 165 million people in an area of . Bangladesh is among the most densely populated countries in the world, and shares land borders with India to the west, north, and east, and Myanmar to the southeast; to the south it has a coastline along the Bay of Bengal. It is narrowly separated from Bhutan and Nepal by the Siliguri Corridor; and from China by the Indian state of Sikkim in the north. Dhaka, the capital and largest city, is the nation's political, financial and cultural centre. Chittagong, the second-largest city, is the busiest port on the Bay of Bengal. The official language is Bengali, one of the easternmost branches of the Indo-European language family. Bangladesh forms the sovereign part of the historic and ethnolinguistic region of Bengal, which was divided during the Partition of India in ...
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Bhutan
Bhutan (; dz, འབྲུག་ཡུལ་, Druk Yul ), officially the Kingdom of Bhutan,), is a landlocked country in South Asia. It is situated in the Eastern Himalayas, between China in the north and India in the south. A mountainous country, Bhutan is known as "Druk Yul," or "Land of the Thunder Dragon". Nepal and Bangladesh are located near Bhutan but do not share a land border. The country has a population of over 727,145 and territory of and ranks 133rd in terms of land area and 160th in population. Bhutan is a Constitutional Democratic Monarchy with King as head of state and Prime Minister as head of government. Mahayana and Vajrayana Buddhism is the state religion and the Je Khenpo is the head of state religion. The subalpine Himalayan mountains in the north rise from the country's lush subtropical plains in the south. In the Bhutanese Himalayas, there are peaks higher than above sea level. Gangkhar Puensum is Bhutan's highest peak and is the highest uncl ...
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Adhesive
Adhesive, also known as glue, cement, mucilage, or paste, is any non-metallic substance applied to one or both surfaces of two separate items that binds them together and resists their separation. The use of adhesives offers certain advantages over other binding techniques such as sewing, mechanical fastenings, or welding. These include the ability to bind different materials together, the more efficient distribution of stress across a joint, the cost-effectiveness of an easily mechanized process, and greater flexibility in design. Disadvantages of adhesive use include decreased stability at high temperatures, relative weakness in bonding large objects with a small bonding surface area, and greater difficulty in separating objects during testing. Adhesives are typically organized by the method of adhesion followed by ''reactive'' or ''non-reactive'', a term which refers to whether the adhesive chemically reacts in order to harden. Alternatively, they can be organized eithe ...
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Glue Stick
Glue sticks are solid and hard adhesives in twist or push-up tubes. Users can apply glue by holding the open tube to keep their fingers clean and rubbing the exposed stick against a surface. Applications Most glue sticks are designed to glue paper and card stock together, and are not as strong as some liquid-based variants. They can be used for craft and design, office use and at school. There are several varieties: permanent, washable, acid-free, non-toxic, solvent-free, and dyed (e.g. to see where the glue is being applied). Brands In 1969, the German company Henkel invented the glue stick after studying the "twist-up ease" and convenience of lipstick applicators. The product was released under the Pritt Stick brand. By 1971 the Pritt Stick was being sold in 38 countries, by 2001 in 121. The first solvent-free, multipurpose glue stick that could be used for other materials (e.g. wood, glass and some plastics) was the "PowerPritt", which was put on the market in 2003. The ...
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Market Share
Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10percent share in that market. "Marketers need to be able to translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action."Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definitions, ...
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