DeLeón Tequila
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DeLeón Tequila
DeLeón Tequila is a brand of the alcoholic beverage tequila. It is certified as 100% blue Weber agave tequila. DeLeón is produced in the town of Purísima del Rincón in the Mexican state of Guanajuato. The city name literally translates to "Purest of the Corner" and the town is named after the Immaculate Conception. The brand was founded by Brent Hocking in 2008 and purchased in 2013 by Sean "Puff Daddy" Combs and the beverages giant Diageo as equal ownership partners. History DeLeón Tequila was founded by Brent Hocking in 2008. It was first introduced to the U.S. market on Cinco de Mayo 2009. DeLeón Tequila does not use any of the four allowed additives (glycerin, sucrose, oak extract and caramel) that are permitted under Mexican tequila regulations. In December 2013 it was announced that Sean "Puff Daddy" Combs would become a partner of DeLeón Tequila following the success of his work with the Cîroc vodka brand. A few weeks later it emerged that Combs had in fact co ...
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Tequila
Tequila (; ) is a liquor, distilled beverage made from the Agave tequilana, blue agave plant, primarily in the area surrounding the city of Tequila, Jalisco, Tequila northwest of Guadalajara, Jalisco, Guadalajara, and in the Jaliscan Highlands (''Los Altos (Jalisco), Los Altos de Jalisco'') of the central western Mexican state of Jalisco. The red volcanic soils in the region of Tequila are well suited for growing the blue agave, and more than 300 million of the plants are harvested there each year. Agave grows differently depending on the region. Blue agaves grown in the highlands Los Altos region are larger and sweeter in aroma and taste. Agaves harvested in the valley region have a more herbaceous fragrance and flavor. Due to its historical and cultural importance, the region near Tequila was declared a UNESCO World Heritage Site in 2006, the ''Agave Landscape and Ancient Industrial Facilities of Tequila''. Mexican laws state that tequila can be produced only in the state of ...
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Mexico
Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatemala, Belize, and the Caribbean Sea; and to the east by the Gulf of Mexico. Mexico covers ,Mexico
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making it the world's 13th-largest country by are ...
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Tequila
Tequila (; ) is a liquor, distilled beverage made from the Agave tequilana, blue agave plant, primarily in the area surrounding the city of Tequila, Jalisco, Tequila northwest of Guadalajara, Jalisco, Guadalajara, and in the Jaliscan Highlands (''Los Altos (Jalisco), Los Altos de Jalisco'') of the central western Mexican state of Jalisco. The red volcanic soils in the region of Tequila are well suited for growing the blue agave, and more than 300 million of the plants are harvested there each year. Agave grows differently depending on the region. Blue agaves grown in the highlands Los Altos region are larger and sweeter in aroma and taste. Agaves harvested in the valley region have a more herbaceous fragrance and flavor. Due to its historical and cultural importance, the region near Tequila was declared a UNESCO World Heritage Site in 2006, the ''Agave Landscape and Ancient Industrial Facilities of Tequila''. Mexican laws state that tequila can be produced only in the state of ...
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Blue Agave
''Agave tequilana'', commonly called blue agave () or tequila agave, is an agave plant that is an important economic product of Jalisco, Mexico, due to its role as the base ingredient of tequila, a popular distilled beverage. The high production of sugars named agavins, mostly fructose, in the core of the plant is the main characteristic that makes it suitable for the preparation of alcoholic beverages. The tequila agave is native to the states of Jalisco, Colima, Nayarit and Aguascalientes in Mexico. The plant favors altitudes of more than and grows in rich and sandy soils. Blue agave plants grow into large succulents, with spiky fleshy leaves, that can reach over in height. Blue agaves sprout a stalk (''quiote'') when about five years old that can grow an additional ; they are topped with yellow flowers. The stalk is cut off from commercial plants so the plant will put more energy into the heart. The flowers are pollinated by the greater long-nosed bat (and by insects an ...
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Purísima Del Rincón
Purísima del Rincón is a Mexican municipality located in the state of Guanajuato, founded on January 1, 1603. Its municipal seat is the town of Purísima de Bustos. The municipality has an area of 288.44 square kilometres (0.95% of the surface of the state), and is bordered to the north and east by San Francisco del Rincón, to the south by Manuel Doblado, and to the west by the state of Jalisco. The municipality had 68,795 inhabitants according to the 2010 census. Purísima del Rincón is named after the Immaculate Conception. In 1954, Purísima de Bustos was named after Hermenegildo Bustos José Hermenegildo de la Luz Bustos Hernández (13 April 1832, Purísima del Rincón – 28 June 1907, Purísima del Rincón) was a Mexican painter; known mostly for portraits, although he also created religious paintings and still-lifes. Biog ..., an artist born in the city. The municipal president of Purísima del Rincón and its many smaller outlying communities is Tomás Torres ...
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Guanajuato
Guanajuato (), officially the Free and Sovereign State of Guanajuato ( es, Estado Libre y Soberano de Guanajuato), is one of the 32 states that make up the Federal Entities of Mexico. It is divided into 46 municipalities and its capital city is Guanajuato. Guanajuato is in central Mexico. It is bordered by the states of Jalisco to the west, Zacatecas to the northwest, San Luis Potosí to the north, Querétaro to the east, and Michoacán to the south. It covers an area of . The state is home to several historically important cities, especially those along the "Bicentennial Route", which retraces the path of Miguel Hidalgo y Costilla's insurgent army at the beginning of the Mexican War of Independence. This route begins at Dolores Hidalgo, and passes through the Sanctuary of Atotonilco, San Miguel de Allende, Celaya, and the capital of Guanajuato. Other important cities in the state include León, the state's biggest city, Salamanca, and Irapuato. The first town established ...
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Immaculate Conception
The Immaculate Conception is the belief that the Virgin Mary was free of original sin from the moment of her conception. It is one of the four Marian dogmas of the Catholic Church, meaning that it is held to be a divinely revealed truth whose denial is heresy. Debated by medieval theologians, it was not defined as a dogma until 1854, by Pope Pius IX in the papal bull ''Ineffabilis Deus'', which states that Mary, through God's grace, was conceived free from the stain of original sin through her role as the Mother of God: We declare, pronounce, and define that the doctrine which holds that the most Blessed Virgin Mary, in the first instance of her conception, by a singular grace and privilege granted by Almighty God, in view of the merits of Jesus Christ, the Saviour of the human race, was preserved free from all stain of original sin, is a doctrine revealed by God and therefore to be believed firmly and constantly by all the faithful. While the Immaculate Conception ass ...
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Brent Hocking
Brent Hocking is an American entrepreneur. He is the founder of DeLeón Tequila, which he launched in 2009, and Virginia Black Whiskey, which he co-founded with Drake in 2016. Hocking grew up in Compton, California and has lived in Southern California for most of his life. Hocking left his job in mortgage lending in 2006 to start his own brand of tequila, which later became known as DeLeón Tequila. Hocking bought a distillery in Jalisco, Mexico and launched the brand in 2009. Hocking sold the brand to Diageo Diageo plc () is a Multinational corporation, multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It was the world's largest distiller before being overtaken by Kweich ... and Sean Combs in 2014 for an undisclosed amount. Hocking is the co-founder of Virginia Black Whiskey, a venture he launched with Drake in 2016. References Businesspeople from California Food and drink company founder ...
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Sean Combs
Sean Combs (born Sean John Combs; November 4, 1969), also known by his stage names Puff Daddy, P. Diddy, Puffy, or Diddy, is an American rapper, actor, record producer, and record executive. Born in New York City, he worked as a talent director at Uptown Records before founding his own record label, Bad Boy Records in 1993. Combs has produced and cultivated artists such as the Notorious B.I.G., Mary J. Blige, and Usher. Combs' debut album, '' No Way Out'' (1997), has been certified seven times platinum. The album was followed by ''Forever'' (1999), '' The Saga Continues...'' (2001), and '' Press Play'' (2006), all of which were commercially successful. In 2009, Combs created and produced the musical group Dirty Money; they released their successful debut album ''Last Train to Paris'' in 2010. Combs has won three Grammy Awards and two MTV Video Music Awards and is the producer of MTV's ''Making the Band''. In 2022, ''Forbes'' estimated his net worth at US$1 billion. In 1998, ...
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Diageo
Diageo plc () is a Multinational corporation, multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It was the world's largest distiller before being overtaken by Kweichow Moutai of China in 2017. It is a major distributor of Scotch whisky and other spirits. Its leading brands include Johnnie Walker, Guinness, Smirnoff, Baileys liqueur, Captain Morgan rum and Tanqueray and Gordon's Gin, Gordon's gin. Diageo has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange. Name Diageo is an invented name that was created by the branding consultancy Wolff Olins in 1997. The name is composed of the Latin word ''diēs'', meaning "day", and the Greek root ''geo-'', meaning "world"; and is meant to reference the company slogan "Celebrating Life, Every Day, Everywhere". History Diageo was formed in 1997 from the merger of ...
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Cinco De Mayo
Cinco de Mayo ( in Mexico, Spanish for "Fifth of May") is a yearly celebration held on May 5, which commemorates the anniversary of Mexico's victory over the Second French Empire at the Battle of Puebla in 1862, led by General Ignacio Zaragoza. The victory of a smaller, poorly equipped Mexican force against the larger and better-armed French army was a morale boost for the Mexicans. Zaragoza died months after the battle from an illness, and a larger French force ultimately defeated the Mexican army at a Second Battle of Puebla and occupied Mexico City. However this was not the end of the war and when the American civil war ended the Union started loaning money and guns to Mexican liberals, pushing France and Mexican Conservatives to the edge of defeat. At the opening of the French chambers in January 1866, Napoleon III announced that he would withdraw French troops from Mexico. In reply to a French request for American neutrality, the American secretary of state William H. Sewa ...
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Cîroc
Cîroc is a brand of alcoholic beverages produced in France since 2003 and distributed by the British-based multinational alcoholic beverage maker Diageo. The brand family includes vodka, flavored products containing vodka, and brandy. Since 2007, the marketing and promotion for Cîroc in the United States has been handled by Sean Combs in an "equal-share venture" with profits from the brand being split between Combs and Diageo. Etymology The name "Cîroc" is a portmanteau of the French word ''cime'', meaning peak or summit-top, and ''roche'', meaning rock, a reference to the high-altitude vineyards of the Gaillac region where Mauzac grapes are grown (the 'î' in the Cîroc logo is the i-circumflex letter used in the French language.) Vodka production process Cîroc's vodka is distinguished from nearly all other vodkas by being derived from grapes, rather than using grain, potatoes or maize (corn). It is distilled to a very high level of alcohol by volume (ABV) conc ...
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