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David N. Martin
David N. Martin (April 19, 1930 – October 2, 2012) was an American advertising executive. In 1965, Martin and his business partner, George Woltz, co-founded The Martin Agency, an advertising agency headquartered in Richmond, Virginia. Martin also created the iconic tourism advertising slogan, ''Virginia is for Lovers'', to market the U.S. state of Virginia as a tourist destination. In 2012, ''Advertising Age'' called ''Virginia is for Lovers'', which was first unveiled in 1969, "one of the most iconic ad campaigns in the past 50 years." The advertising campaign is still used by Virginia as of 2016. Biography Early life Martin was born in Tucson, Arizona, on April 19, 1930. His father, Hawley Phillips Martin, worked as the director of advertising and communications for the Southern States Cooperative and later became the Richmond branch of a Washington D.C. ad agency. He attended Thomas Jefferson High School (Richmond, Virginia), Thomas Jefferson High School in Richmond, Virginia, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
