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Darda (toy)
Darda is the name of a German toy car racing set (and related items) which was most popular in Europe and the USA throughout the 1980s and '90s. The unique selling point of the sets is the special Darda Motor, invented by Helmut Darda in 1970, which propelled the cars (similarly sized to Matchbox or Hot Wheels) at speeds of up to 30 mph (50 km/h). The pullback motor is wound up by pressing down the rear of the car and rolling it forwards and backwards on its wheels. Whilst winding the car up the motor clicks and once fully wound the tone of clicks deepens to signify that it can be wound no more. The cars can be run on any surface but are designed to be run on special Darda tracks which can be bought as sets or individual track pieces. The tracks incorporate loops, jumps, curves and crossovers, and can be combined into quite elaborate creations including multi-level loops and Y-shaped return curves. As with Hot Wheels and Matchbox, a range of cars is available. As Darda ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unique Selling Point
In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values). It was used in successful advertising campaigns of the early 1940s. The term was coined by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage." The term has been extended to cover one's " personal brand". Definition A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Matchbox (brand)
Matchbox is a popular toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc, which purchased the brand in 1997. The brand was given its name because the original die-cast "Matchbox" toys were sold in boxes similar to those in which matches were sold. The brand grew to encompass a broad range of toys, including larger scale die-cast models, plastic model kits, slot car racing, and action figures. During the 1980s, Matchbox began to switch to the more conventional plastic and cardboard "blister packs" that were used by other die-cast toy brands such as Hot Wheels. By the 2000s, the box style packaging was re-introduced for the collectors' market, such as the 35th Anniversary of Superfast series in 2004 and the 50th Anniversary of Superfast in 2019. Products currently marketed under the Matchbox name include scale model plastic and die-cast vehicles, and toy garages. History Early years: Lesney, the origin of the Matchbox name and the ''1-75 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hot Wheels
Hot Wheels is an American brand of scale model cars introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then owner of Matchbox. Many automobile manufacturers have since licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints and detailing. Although Hot Wheels were originally intended to be for children and young adults, they have become popular with adult collectors, for whom limited edition models are now made available. History 1968 The original Hot Wheels were made by Elliot Handler. Handler discovered his son Kenneth playing with Matchbox cars and decided to create a line to compete with Matchbox. Hot Wheels were originally conceived by Handler to be more like " hot rod" (i.e. customized/modified or even caricaturized or fantasy cars,often with big rear tires, Superchargers, flame paint-jobs, outlandish proportions, hood blowers, etc.) cars, as c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pullback Motor
A pullback motor (also ''pull back'' or ''pull-back'') is a simple clockwork motor used in toy cars. A patent for them was granted to Bertrand 'Fred' Francis in 1952 as a keyless clockwork motor. Pulling the car ''backward'' (hence the name) winds up an internal spiral spring; a flat spiral rather than a helical coil spring. When released, the car is propelled forward by the spring. When the spring has unwound and the car is moving, the motor is disengaged by a clutch or ratchet and the car then rolls freely onward. Often the clutch mechanism is geared so that the pullback distance needed to wind the spring is less than the distance the spring is engaged propelling forward. Most of these cars are otherwise free-rolling. Winding them up requires them to be pushed downwards, engaging the clutch. As the motor is only engaged for winding while held down, the complete winding must be completed in one pass, unlike the flywheel motor. Some motors have an internal one-way clutch that allo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
KITT
KITT or K.I.T.T. is the short name of two fictional characters from the adventure franchise ''Knight Rider''. While having the same acronym, the KITTs are two different entities: one known as the Knight Industries Two Thousand, which appeared in the original TV series ''Knight Rider'', and the other as the Knight Industries Three Thousand, which appeared first in the two-hour 2008 pilot film for a new ''Knight Rider'' TV series and then the new series itself. In both instances, KITT is an artificially intelligent electronic computer module in the body of a highly advanced, very mobile, robotic automobile: the original KITT as a 1982 Pontiac Firebird Trans Am, and the second KITT as a 2008–2009 Ford Shelby GT500KR. During filming, KITT was voiced by a script assistant, with voice actors recording KITT's dialog later. David Hasselhoff and original series voice actor William Daniels first met each other six months after the series began filming. KITT's evil twin is KARR, whose ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Knight Rider (1982 TV Series)
''Knight Rider'' is an American action crime drama television series created and produced by Glen A. Larson. The series was originally broadcast on NBC from September 26, 1982, to April 4, 1986. The show stars David Hasselhoff as Michael Knight, a sleek and modern crime fighter assisted by KITT, an advanced, artificially intelligent, self-aware, and nearly indestructible car. This was the last series Larson devised at Universal Television before he moved to 20th Century Fox Television. Plot Self-made billionaire Wilton Knight rescues police Detective Lieutenant Michael Arthur Long after a near fatal shot to the face, giving him a new identity (by plastic surgery) and a new name: Michael Knight. Wilton selects Michael to be the primary field agent in the pilot program of his public justice organization, the Foundation for Law and Government (FLAG). The other half of this pilot program is the Knight Industries Two Thousand (KITT), a heavily modified, technologically advanced Po ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
