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Dancer Fitzgerald Sample
Dancer Fitzgerald Sample (DFS and later DFS-Dorland) was a Madison Avenue advertising agency during the 20th century. It was founded in Chicago in 1923, and was acquired and merged into the Saatchi & Saatchi network in the 1980s. History The agency was founded in 1923 by Hill Blackett and John Glen Sample, in Chicago. E. Frank Hummert joined the agency in 1927, and it was renamed Blackett-Sample-Hummert, even though Hummert was never a partner in the company. Blackett left company management, despite remaining a partner, when he was commissioned into the U.S. Navy in 1942. Hummert left the company at the end of 1943, forming Hummert Radio Productions with his wife Anne. Sample, after unsuccessful attempts to buy out the absent Blackett, announced that they would allow the firm to dissolve when their partnership agreement expired in 1944, and that he would enter a new partnership with B-S-H president Howard M. "Mix" Dancer at that time. These plans were later altered to termin ...
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Private Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or Over-the-counter (finance), over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their public company, publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ...
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Rerun
A rerun or repeat is a rebroadcast of an episode of a radio or television program. There are two types of reruns – those that occur during a hiatus, and those that occur when a program is syndicated. Variations In the United Kingdom, the word "repeat" refers only to a single episode; "rerun" or "rerunning" is the preferred term for an entire series/season. A "repeat" is a single episode of a series that is broadcast outside its original timeslot on the same channel/network. The episode is usually the "repeat" of the scheduled episode that was broadcast in the original timeslot earlier the previous week. It allows viewers who weren't able to watch the show in its timeslot to catch up before the next episode is broadcast. The term "rerun" can also be used in some respects as a synonym for '' reprint'', the equivalent term for print items; this is especially true for print items that are part of ongoing series (such as comic strips; ''Peanuts'', for instance, has been in reruns s ...
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Duracell Bunny
The Duracell Bunny is an anthropomorphic pink rabbit powered by Duracell batteries, and trademarked for use in all parts of the world except the United States and Canada. Advertisements, which may feature one Duracell Bunny, or several, usually feature the bunnies competing in some way; for example, in a game of Association football, football, a drumming competition or a race. In advertisements, the Duracell Bunny is either a standard battery-powered toy, a Stop motion, stop-motion puppet, or a Computer-generated imagery, CGI animated character. History Mallory Duracell launched the Duracell Bunny campaign in 1973, with the "Drumming Bunny" television advertisement, created by the Dancer Fitzgerald Sample advertising agency. The ad depicted several pink toy bunnies drumming. By the end of the spot, only one was still running – that being the one powered by a Duracell alkaline battery. The advertisement claimed that Duracell batteries ran several times longer than other batteries, ...
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Wendy's
Wendy's is an American international fast food restaurant chain founded by Dave Thomas (1932–2002) on November 15, 1969, in Columbus, Ohio. Its headquarters moved to Dublin, Ohio, on January 29, 2006. As of December 31, 2018, Wendy's was the world's third-largest hamburger fast-food chain with 6,711 locations, following Burger King and McDonald's. On April 24, 2008, the company announced a merger with Triarc Companies Inc., a publicly traded company and the parent company of Arby's. Wendy's headquarters remained in Dublin. Following the merger, Triarc became known as Wendy's/Arby's Group, and later as the Wendy's Company. As of December 31, 2018, there are a total of 6,711 Wendy's outlets, including 353 that are company-owned and 6,358 that are franchised; 92% of all the locations are in North America. While the company determines standards for each store's exterior appearance, food quality, and menu, the store owners have control over hours of operations, interior de ...
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Where's The Beef?
"Where's the beef?" is a catchphrase in the United States and Canada, introduced as a slogan for the fast food chain Wendy's in 1984. Since then it has become an all-purpose phrase questioning the substance of an idea, event, or product. Ralph Keyes, ''I love it when you talk retro: hoochie coochie, double whammy, drop a dime, and the forgotten origins of American speech'' (Macmillan, 2009) pp. 7, 161. Found aGoogle Books Accessed November 8, 2010. History The phrase first came to the public audience in a U.S. television commercial for the Wendy's chain of hamburger restaurants in 1984. The strategy behind the campaign was to distinguish competitors' (McDonald's and Burger King) big name hamburgers (Big Mac and Whopper respectively) from Wendy's "modest" Single by focusing on the large bun used by the competitors and the larger beef patty in Wendy's hamburger. In the ad, titled "Fluffy Bun", actress Clara Peller receives a burger with a massive bun but a tiny patty from ...
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McGruff The Crime Dog
McGruff the Crime Dog is an anthropomorphic animated bloodhound created by Dancer Fitzgerald Sample advertising executive Jack Keil (who also voiced the character) through the Ad Council and later the National Crime Prevention Council to increase crime awareness and personal safety in the United States. McGruff costumes are used by police outreach efforts, often with children. McGruff was created in 1979 and debuted in 1980 with a series of public service announcements educating citizens on personal security measures, such as locking doors and putting lights on timers, in order to reduce crime. His name was selected as part of a nationwide contest in July 1980. McGruff proved to be a successful campaign with over $100 million in free air time donated in the first year reaching over 50% of adults. McGruff campaigns continued over the years to cover topics such as child abduction, robbery, anti-drug messages, and anti-bullying campaigns. From 1982 to 2012, a number of municipalitie ...
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Sara Lee Corporation
The Sara Lee Corporation was an American consumer-goods company based in Downers Grove, Illinois. It had operations in more than 40 countries and sold its products in over 180 countries. Its international operations were headquartered in Utrecht, The Netherlands. While no longer operated independently, as of 2020, Sara Lee still exists as a current brand name under the auspices of holding company Kohlberg & Company, making frozen cakes, etc. at its present facility in Illinois, United States. Sara Lee is also the brand name of a number of frozen and packaged foods, often known for the long-running slogan "Everybody doesn't like something, but nobody doesn't like Sara Lee," often incorrectly reported as "Nobody does it like Sara Lee". As of 2005, Sara Lee Corporation had operations in more than 40 countries; sold food, beverage, and household products in over 180 countries; and had some 137,000 employees worldwide. On July 4, 2012, Sara Lee Corporation was split into two comp ...
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Toyota
is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 million vehicles per year. The company was originally founded as a spinoff of Toyota Industries, a machine maker started by Sakichi Toyoda, Kiichiro's father. Both companies are now part of the Toyota Group, one of the largest conglomerates in the world. While still a department of Toyota Industries, the company developed its first product, the Type A engine in 1934 and its first passenger car in 1936, the Toyota AA. After World War II, Toyota benefited from Japan's alliance with the United States to learn from American automakers and other companies, which would give rise to The Toyota Way (a management philosophy) and the Toyota Production System (a lean manufacturing practice) that would transform the small company into a leader i ...
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General Mills
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Yoplait, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Chex, Lucky Charms, Trix, Cocoa Puffs and Count Chocula and the other monster cereals. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. History Washburn-Crosby Company The company can trace its history to the Minneapolis Milling Company, incorporated in 1856. The company was founded by Illinois Congressman Robert Smith, who leased power rights to flou ...
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Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric & home care; and baby, feminine, & family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio. In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley, the company's chairman and CEO until October 2015, said the future P&G would be "a much simpler, much less complex company of le ...
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Chrysler Building
The Chrysler Building is an Art Deco skyscraper on the East Side of Manhattan in New York City, at the intersection of 42nd Street and Lexington Avenue in Midtown Manhattan. At , it is the tallest brick building in the world with a steel framework, and it was the world's tallest building for 11 months after its completion in 1930. , the Chrysler is the 11th-tallest building in the city, tied with The New York Times Building. Originally a project of real estate developer and former New York State Senator William H. Reynolds, the building was constructed by Walter Chrysler, the head of the Chrysler Corporation. The construction of the Chrysler Building, an early skyscraper, was characterized by a competition with 40 Wall Street and the Empire State Building to become the world's tallest building. Although the Chrysler Building was built and designed specifically for the car manufacturer, the corporation did not pay for its construction and never owned it; Walter Chrysler ...
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