DS Store
DS Automobiles is a French luxury vehicle marque which was introduced in 2009. Formerly part of Citroën, DS has been a standalone brand since 2015 (2012 in China). DS can be an abbreviation of Different Spirit or Distinctive Series, although it is also considered a nod to the classic executive car Citroën DS. The name is also a play on words, as in French it is pronounced like the word ', meaning "goddess". History The PSA Group originally consisted of three automobile brands, Peugeot, Citroën and the soon dropped Talbot, but none was considered a "premium" brand. Since 1976, PSA has experimented with differentiating the brands by price level, similar to Chevrolet/ Buick or Volkswagen/Audi, but neither brand had the strength to justify premium pricing. By launching the DS line, Groupe PSA decided to build on the design heritage of the original Citroën DS (1955–1975) designed by Flaminio Bertoni and André Lefèbvre. The DS line started with the Citroën DS3 in the b ...
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Luxury Vehicle
A luxury car is a car that provides increased levels of comfort, equipment, amenities, quality, performance, and associated status compared to moderately priced cars. The term is subjective and reflects both the qualities of the car and the brand image of its manufacturer. Luxury brands rank above ''premium brands'', though there is no fixed demarcation between the two. Traditionally, most luxury cars were large vehicles, though smaller sports-oriented models were always produced. "Compact" luxury vehicles such as hatchbacks, and off-road capable sport utility vehicles, are relatively modern trends. Classification standards Several car classification schemes include a luxury category, such as: * Australia: Since the year 2000, the Federal Government's luxury car tax applies to new vehicles over a certain purchase price, with higher thresholds applying for cars considered as fuel efficient. As of 2019, the thresholds were approximately AU$66,000 (US$,000) for normal cars ...
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