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Cut (advertisement)
''Cut'' is a British advertising campaign launched in 2009 by the charitable organisation Women's Aid to promote awareness of domestic violence. The campaign was created by advertising agency Grey London, and centres on a 120-second commercial starring Keira Knightley. The commercial was supported by poster and online components. ''Cut'' was directed by Joe Wright and produced by Dominic Delaney. Post-production work was handled by Big Buoy and Prime Focus. The campaign drew a significant amount of media attention, especially after advertising approval body Clearcast prohibited the short film from appearing on even post- watershed television, due to several particularly violent scenes. The title of the piece refers to the filmmaking practice of cutting. Sequence ''Cut'' opens with a young actress, played by Keira Knightley, leaving the set after a day's work. The actress drives home, wiping off her make-up in the car. When she arrives at her apartment, she calls to her boyfriend ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newspaper Advertisement
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cut (transition)
In the post-production process of film editing and video editing, a cut is an abrupt, but usually trivial film transition from one sequence to another. It is synonymous with the term ''edit'', though "edit" can imply any number of transitions or effects. The cut, dissolve and wipe serve as the three primary transitions. The term refers to the physical action of cutting film or videotape, but also refers to a similar edit performed in software; it has also become associated with the resulting visual "break". History Due to the short length of early film stock, splicing was necessary to join together segments into long-form. Actuality directors spliced together reels prior to shooting to record for longer periods of time. Narrative directors, on the other hand, preferred shooting for shorter lengths, editing together shot footage. In either case, film was cut (and subsequently joining the cut segments) to remove excess footage, focusing attention on significant elements. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Radio Advertisement
In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them on air. The most common advertisements are "spot commercials", which normally last for no more than one minute, and longer programs, commonly running up to one hour, known as " informercials". The United States Federal Communications Commission (FCC), established under the Communications Act of 1934, regulates commercial broadcasting, and the laws regarding radio advertisements remain relatively unchanged from the Radio Act of 1927. In 2015, radio accounted for 7.8% of total U.S. media expenditures. History Commercial advertising by audio services goes back to even before the introduction of radio broadcasting, beginning with the 1893 establishment of telepho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure. Advertising style Billboard advertisemen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newspaper Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PR Newswire
PR Newswire is a distributor of press releases headquartered in Chicago. The service was created in 1954 to allow companies to electronically send press releases to news organizations, using teleprinters at first. The founder, Herbert Muschel, operated the service from his house in Manhattan for approximately 15 years. The business was eventually sold to Western Union and then United Newspapers of London. In December 2015, Cision Inc. announced it would acquire the company. On January 1, 2021, Cision formally merged PR Newswire into the company, ending its status as a legal entity after 66 years. Cision plans to continue utilizing the brand name for the foreseeable future in the United States, as well as in Europe and the Asia-Pacific regions. History PR Newswire was founded in March 1954 by Herbert Muschel, who ran the business from his town house in New York City for the first 15 years of its operation. The company used telecommunications lines and teleprinters owned by Weste ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Euro
The euro ( symbol: €; code: EUR) is the official currency of 19 out of the member states of the European Union (EU). This group of states is known as the eurozone or, officially, the euro area, and includes about 340 million citizens . The euro is divided into 100 cents. The currency is also used officially by the institutions of the European Union, by four European microstates that are not EU members, the British Overseas Territory of Akrotiri and Dhekelia, as well as unilaterally by Montenegro and Kosovo. Outside Europe, a number of special territories of EU members also use the euro as their currency. Additionally, over 200 million people worldwide use currencies pegged to the euro. As of 2013, the euro is the second-largest reserve currency as well as the second-most traded currency in the world after the United States dollar. , with more than €1.3 trillion in circulation, the euro has one of the highest combined values of banknotes and coins in c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Feminist
Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male point of view and that women are treated unjustly in these societies. Efforts to change this include fighting against gender stereotypes and improving educational, professional, and interpersonal opportunities and outcomes for women. Feminist movements have campaigned and continue to campaign for women's rights, including the right to vote, run for public office, work, earn equal pay, own property, receive education, enter contracts, have equal rights within marriage, and maternity leave. Feminists have also worked to ensure access to contraception, legal abortions, and social integration and to protect women and girls from rape, sexual harassment, and domestic violence. Changes in female dress standards and acceptable physical activiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Campaign (magazine)
''Campaign'' is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey. ''Campaign'' is published by Haymarket Media Group, which owns more than 70 brands worldwide, including ''FourFourTwo'', ''Stuff'', '' Autocar'', ''What Car?'' and ''PRWeek''. Overview ''Campaign'' publishes a monthly print magazine in the UK as well as daily news and analysis on its websites: campaignlive.co.uk, campaignlive.com, campaignasia.com, campaignindia.in, campaignme.com, and campaigntr.com. Each spring ''Campaign'' releases its School Reports, an assessment of how the biggest advertising agencies performed over the past year. In December, as part of its Annual issue, it names the top agencies, advertising and media networks, advertisers, campaigns, media, and production companies of the year. ''Campaign'' also publishes the A-List, a directory of leading ex ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cut!
In the post-production process of film editing and video editing, a cut is an abrupt, but usually trivial film transition from one sequence to another. It is synonymous with the term ''edit'', though "edit" can imply any number of transitions or effects. The cut, dissolve and wipe serve as the three primary transitions. The term refers to the physical action of cutting film or videotape, but also refers to a similar edit performed in software; it has also become associated with the resulting visual "break". History Due to the short length of early film stock, splicing was necessary to join together segments into long-form. Actuality directors spliced together reels prior to shooting to record for longer periods of time. Narrative directors, on the other hand, preferred shooting for shorter lengths, editing together shot footage. In either case, film was cut (and subsequently joining the cut segments) to remove excess footage, focusing attention on significant elements. The cu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tagline
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product. Nomenclature ''Tagline'', ''tag line'', and ''tag'' are American terms. In the U.K. they are called ''end lines'', ''endlines'', or ''straplines''. In Belgium they are called ''baselines''. In France they are ''signatu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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