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Criteo
Criteo is an advertising company that provides online display advertisements. The company was founded and is headquartered in Paris, France. History Criteo was founded in Paris, France, in 2005 by Jean-Baptiste Rudelle, Franck Le Ouay and Romain Niccoli. Criteo spent the first four years focused on R&D, and launched its first product in April 2008. In 2010, Criteo opened an office in Silicon Valley. In 2012, Criteo opened its new headquarters in Paris, France. On April 7, 2011, Criteo announced that it hired Greg Coleman as president. Previously, Coleman served as president and chief revenue officer of The Huffington Post and executive vice president of global sales for Yahoo!. In October 2013, the firm completed an initial public offering (IPO), raising US$251 million. On 1 January 2016, Rudelle became the executive chairman, while Eric Eichmann, who was the president and chief operating officer (COO), was promoted to be the chief executive officer. In June 2016, Criteo alleged ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Megan Clarken
Megan Clarken (born 30 October 1966) is a media executive and former youth athlete from New Zealand. In November 2019, Clarken was appointed chief executive officer at Criteo, an ad-tech company based in France. Athletic career Clarken grew up in Auckland, New Zealand, one of four children and spent her youth focused on track and field. She represented New Zealand from a young age in the 100M, 200M, high jump, long jump and heptathlon events. When she was 12 years old, she broke a world age record in high jump. In 1984, Clarken represented Oceania at the World Cup in Canberra, Australia. Although aiming for Olympic and Commonwealth selection, Clarken suffered a serious injury to her left knee and retired from track and field. Clarken still holds four records in long jump and 100M in New Zealand. Business career Clarken has held senior leadership positions for large publishers and online technology providers in Australia, including Akamai Technologies and measurement compan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Index Ventures
Index Ventures is a European venture capital firm with dual headquarters in San Francisco and London, investing in technology-enabled companies with a focus on e-commerce, fintech, mobility, gaming, infrastructure/ AI, and security. Since its founding in 1996, the firm has invested in a number of companies and raised approximately $5.6 billion. Index Venture partners appear frequently on ''Forbes''’ Midas List of the top tech investors in Europe and Israel. History Index Ventures has its origins in a Swiss bond-trading firm called Index Securities, founded by Gerald Rimer in 1976. In 1992, Rimer recruited his son, Neil, to join the firm, and together they launched its technology investment arm, which would evolve into an independent entity, Index Ventures. Index Ventures was officially founded in 1996 by Neil Rimer, David Rimer and Giuseppe Zocco, when they raised a pilot fund of $17 million, followed by a $180 million fund in 1998. Index Ventures began invest ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Paris
Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. Since the 17th century, Paris has been one of the world's major centres of finance, diplomacy, commerce, fashion, gastronomy, and science. For its leading role in the arts and sciences, as well as its very early system of street lighting, in the 19th century it became known as "the City of Light". Like London, prior to the Second World War, it was also sometimes called the capital of the world. The City of Paris is the centre of the Île-de-France region, or Paris Region, with an estimated population of 12,262,544 in 2019, or about 19% of the population of France, making the region France's primate city. The Paris Region had a GDP of €739 billion ($743 billion) in 2019, which is the highest in Europe. According to the Economist Intelli ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Companies Based In Paris
A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is generating profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duty according to the publicly declared incorporation, or published policy. When a company closes, it may need to be liquidated to avoid further legal obligations. Companies may associate and collectively register themselves as new companies; the resulting entities are often known as corporate groups. Meanings and definitions A company can be defined as an "artificial per ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Companies Established In 2005
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically deliver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lulu Press
Lulu Press, Inc., doing business under trade name Lulu, is an online print-on-demand, self-publishing, and distribution platform. By 2014, it had issued approximately two million titles. The company's founder is Red Hat co-founder Bob Young. Lulu's current CEO is Kathy Hensgen. The company's headquarters are in Morrisville, North Carolina. Products Lulu produces books in print and digital form. Printed books are available in several formats and sizes including paperback, coil bound, and hardcover. Books can be printed in black and white or in full color. In 2009, Lulu began publishing and distributing ebooks. Lulu also prints and publishes calendars and photo books. In 2017, Lulu introduced an Open Access print-on-demand service. itation needed Process Authors upload their book as a PDF file to Lulu using their book creation process. Material is submitted in digital form for publication. Authors can then buy copies of their own book and/or make it available for purchase in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Website Visitor Tracking
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors’ activities on the World Wide Web. Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers. Web tracking can be part of visitor management. Uses of web tracking The uses of web tracking include the following: * Advertising companies actively collect information about users and make profiles that are used to individualize advertisements. User activities include websites visited, watched videos, interactions on social networks, and online transactions. Websites like Netflix, YouTube collect information about what shows users watch, which helps them suggest more shows that they might like. Search engines like Google will keep a record of what users search for, which could help them suggest more relevant searches in the future. * L ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Tracking
Ad tracking, also known as post-testing or ad effectiveness tracking, is in-market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition. Depending on the speed of the purchase cycle in the category, tracking can be done continuously (a few interviews every week) or it can be “pulsed,” with interviews conducted in widely spaced waves (ex. every three or six months). Interviews can either be conducted with separate, matched samples of consumers, or with a single (longitudinal) panel that is interviewed over time. Since the researcher has information on when the ads launched, the length of each advertising flight, the money spent, and when the interviews were conducted, the results of ad tracking can provide information on the effects of advertising. Purpose The purpose of ad tracking is generally to provide a measure of the combined effect of the media weight ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
GDPR
The General Data Protection Regulation (GDPR) is a European Union regulation on data protection and privacy in the EU and the European Economic Area (EEA). The GDPR is an important component of EU privacy law and of human rights law, in particular Article 8(1) of the Charter of Fundamental Rights of the European Union. It also addresses the transfer of personal data outside the EU and EEA areas. The GDPR's primary aim is to enhance individuals' control and rights over their personal data and to simplify the regulatory environment for international business. Superseding the Data Protection Directive 95/46/EC, the regulation contains provisions and requirements related to the processing of personal data of individuals, formally called "data subjects", who are located in the EEA, and applies to any enterprise—regardless of its location and the data subjects' citizenship or residence—that is processing the personal information of individuals inside the EEA. The GDPR was ado ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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