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Credos
Credos is an advertising think-tank established in early 2010 by the Advertising Association, as part of their mission to re-build public trust in advertising and maintain the freedom to advertise responsibly in the UK. It is funded by the advertising industry and overseen by an advisory board to assure the quality of its work. Credos' mission is to 'understand advertising': its role, how it works, how it is perceived and its value to UK society and the economy. Hamish Pringle, Director General at the Institute of Practitioners in Advertising, IPA, stated that 'Credos is a big step forward for the industry and we're delighted to see Tim Lefroy's 'Front Foot' initiative delivering on its promise so soon, thanks to great support from key advertisers, media owners and agencies.’ People Credos has been described as the ‘brainchild' of Tim Lefroy, the Chief Executive of the Advertising Association. Tim has worked in marketing management at Cadbury plc and Gillette (brand), and wa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CREDOS
Credos is an advertising think-tank established in early 2010 by the Advertising Association, as part of their mission to re-build public trust in advertising and maintain the freedom to advertise responsibly in the UK. It is funded by the advertising industry and overseen by an advisory board to assure the quality of its work. Credos' mission is to 'understand advertising': its role, how it works, how it is perceived and its value to UK society and the economy. Hamish Pringle, Director General at the Institute of Practitioners in Advertising, IPA, stated that 'Credos is a big step forward for the industry and we're delighted to see Tim Lefroy's 'Front Foot' initiative delivering on its promise so soon, thanks to great support from key advertisers, media owners and agencies.’ People Credos has been described as the ‘brainchild' of Tim Lefroy, the Chief Executive of the Advertising Association. Tim has worked in marketing management at Cadbury plc and Gillette (brand), and wa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Association
The Advertising Association (AA) is a trade association representing advertisers, agencies, media and research services in the UK advertising industry. Its stated aim is to promote the “…role, rights and responsibilities of advertising and its impact on individuals, the economy and society". Its Chief Executive is Stephen Woodford. The organisation represents the advertising industry to the UK government, policy-makers and opinion-formers, presenting evidence-based information to influence government decision-making. It references the work of the advertising industry’s think tank, Credos, which produces research reports on UK advertising industry issues. According to the Marketing Agencies Association (MAA), the Advertising Association is 'the only body that speaks for all sides of he industry. In January 2019 the AA announced that UK ad spend in 2018 had risen 6.0% year-on-year, to £23.6bn. History In 1924, the Associated Advertising Clubs of the World staged the In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Warwick Business School
Warwick Business School (WBS) is an academic department of the Faculty of Social Sciences of Warwick University, that was established in 1967 as the School of Industrial and Business Studies. The Business School offers undergraduate, postgraduate and PhD degree programs, and non-degree executive education for individuals and companies. The Warwick MBA is offered as a one-year full-time program, an Executive MBA and by distance learning (blended learning). WBS University of Warwick campus is on the border of the city of Coventry and the county of Warwickshire in a semi-rural green belt location. WBS London campus is located in The Shard Tower, one of the tallest buildings in Europe. Warwick graduates are active in business. In the automotive industry, this includes CEO of Aston Martin; Ralf Speth, CEO of Jaguar Land Rover; Linda Jackson, CEO of Citroën; Andy Palmer. Others include Bernardo Hees, CEO of the Heinz Company & former CEO of Burger King; Nigel Wilson. Histor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Airbrushing
An airbrush is a small, air-operated tool that atomizes and sprays various media, most often paint but also ink and dye, and foundation. Spray painting developed from the airbrush and is considered to employ a type of airbrush. History Up until the mid-2000s, it was widely published that the airbrush was invented in 1893, but following research undertaken in collaboration with New York University's Conservation Department, and personal support from Professor Margaret Holben Ellis, a more detailed history emerged, which required many authorities such as Oxford Art to update their dictionaries and references. Depending on the definition requiring compressed air or not, the first spray painting device that could be called an airbrush was patented in 1876 (Patent Number 182,389) by Francis Edgar Stanley of Newton, Massachusetts. This worked akin to a diffuser/atomiser and did not have a continuous air supply. Stanley and his twin brother later invented a process for continuous ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Youth Marketing
"Youth Marketing" is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17, college marketing, targeting college-age consumers, typically ages 18 to 24, and young adult marketing, targeting ages 25 to 34. The youth market is critical because of the demographic's buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups. Reaching the market While frowned upon for teens and young adults, another common way advertisers target the older youth market is through product placement, which occurs when a brand name product appears in a medium not necessarily related to the product itself. Companies often pay for their products to be placed in a movie or on a television show. This act, while not an over ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alcohol Advertising
Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with nicotine advertising, alcohol advertising is one of the most highly regulated forms of marketing. Some or all forms of alcohol advertising are banned in some countries. There have been some important studies about alcohol advertising published, such as J.P. Nelson's in 2000. Criticism Scientific research, health agencies and universities have, over the decades, been able to demonstrate a correlation between alcohol beverage advertising and alcohol consumption, especially among initially non-drinking youth. However, there is an equally significant body of research positing that alcohol advertising does not ''cause'' higher consumption and rather merely reflects greater public demand, with many commentators suggesting that effective alcohol campaigns only increase a producer's market share and also brand loyalty. The alcohol industry has tried to actively misl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cosmetic Surgery
Plastic surgery is a surgical specialty involving the restoration, reconstruction or alteration of the human body. It can be divided into two main categories: reconstructive surgery and cosmetic surgery. Reconstructive surgery includes craniofacial surgery, hand surgery, microsurgery, and the treatment of burns. While reconstructive surgery aims to reconstruct a part of the body or improve its functioning, cosmetic (or aesthetic) surgery aims at improving the appearance of it. Etymology The word ''plastic'' in ''plastic surgery'' means "reshaping" and comes from the Greek πλαστική (τέχνη), ''plastikē'' (''tekhnē''), "the art of modelling" of malleable flesh. This meaning in English is seen as early as 1598. The surgical definition of "plastic" first appeared in 1839, preceding the modern "engineering material made from petroleum" sense by 70 years. History Treatments for the plastic repair of a broken nose are first mentioned in the Egyptian medical text ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gambling Industry
A casino is a facility for certain types of gambling. Casinos are often built near or combined with hotels, resorts, restaurants, retail shopping, cruise ships, and other tourist attractions. Some casinos are also known for hosting live entertainment, such as stand-up comedy, concerts, and sports. and usage ''Casino'' is of Italian origin; the root means a house. The term ''casino'' may mean a small country villa, summerhouse, or social club. During the 19th century, ''casino'' came to include other public buildings where pleasurable activities took place; such edifices were usually built on the grounds of a larger Italian villa or palazzo, and were used to host civic town functions, including dancing, gambling, music listening, and sports. Examples in Italy include Villa Farnese and Villa Giulia, and in the US the Newport Casino in Newport, Rhode Island. In modern-day Italian, a is a brothel (also called , literally "closed house"), a mess (confusing situation), or a noisy ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites as of July 2022. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are shared with any ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mothers' Union
The Mothers' Union is an international Christian charity that seeks to support families worldwide. Its members are not all mothers or even all women, as there are many parents, men, widows, singles and grandparents involved in its work. Its main aim is to support monogamous marriage and family life, especially through times of adversity. History The organisation was founded by Mary Sumner in 1876 in the Church of England parish of Old Alresford, near Winchester, where her husband was Rector (ecclesiastical)#Anglican churches, rector. She was inspired to start the movement after the birth of her first grandchild. Remembering her own difficulties when she was first a mother, Sumner wanted to bring mothers of all social classes together to provide support for one another and to be trained in motherhood, something which she saw as a vocation. In 1885 Ernest Roland Wilberforce, the first Bishop of Newcastle (England), Bishop of Newcastle, was preparing to address churchgoing women at t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bailey Review
The Bailey Review (titled "Letting Children Be Children") was an inquiry into what was described as "the commercialisation and sexualisation of childhood". It was commissioned by the UK Coalition government in response to the manifesto commitments of the Conservative and Liberal Democrat parties in the 2010 general election. The Coalition believed that children in the UK were "being pressured to grow up too quickly", and sought recommendations on how to address what they perceived as public concern about this. On 6 December 2010 Michael Gove, Secretary of State for Education, appointed Reg Bailey CBE, Chief Executive of the Mothers’ Union (which had previously launched the "Bye Buy Childhood" report and campaign on the issue) to lead the Review. The results were published on 6 June 2011. Recommendations The review made 14 recommendations: # Ensure that magazines and newspapers with sexualised images on their covers are not in easy sight of children. # Reduce the amount of on-stre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
