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Certified Practising Marketer
Certified Practising Marketer, or CPM, is a qualification for Australian marketers. The certification is administered by the Australian Marketing Institute The Australian Marketing Institute (AMI) is Australia's largest professional body for marketers. The AMI's core purpose is to support progress in the careers of their members and advance the marketing profession. The AMI has over 30,000 marketers .... Certification criteria Assessments are made using quantitative and qualitative factors, including formal education, career achievements, employment history, and significant post-graduate courses. CPM applicants must have a minimum of 5 years of marketing experience, 10 years of management experience in the marketing field or a related degree, and a commerce or business degree with a marketing major. Evidence of ongoing education and learnings (such as AMI courses orsignificant post graduate courses) are also taken into account. CPM of the Year Each year, the Australian Marketin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketer
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Australian Marketing Institute
The Australian Marketing Institute (AMI) is Australia's largest professional body for marketers. The AMI's core purpose is to support progress in the careers of their members and advance the marketing profession. The AMI has over 30,000 marketers in its network and is certification body for the Certified Practising Marketer designation in Australia. History Founded in 1933 as the Institute of Sales and Business Management, in 1965 the name was changed to Institute of Sales and Marketing Executives, and in 1975 to its current name, Australian Marketing Institute. Structure AMI operates under the direction of a National Board of Directors and the help of volunteer councilors known as the State Committees. Current National Board of Directors * Chair: Lynda Cavalera *Deputy Chair: Andrew Thornton * Company Secretary: Narendra Prasad * Director: Nick Kariotoglou * Director: Nicholas Ridis * Director: Mona Lolas Previous National Board of Directors TBA Membership In addition t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
