Certified Practising Marketer
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Certified Practising Marketer, or CPM, is a qualification for Australian
marketer Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
s. The certification is administered by the
Australian Marketing Institute The Australian Marketing Institute (AMI) is Australia's largest professional body for marketers. The AMI's core purpose is to support progress in the careers of their members and advance the marketing profession. The AMI has over 30,000 marketers ...
.


Certification criteria

Assessments are made using quantitative and qualitative factors, including formal education, career achievements, employment history, and significant post-graduate courses. CPM applicants must have a minimum of 5 years of marketing experience, 10 years of management experience in the marketing field or a related degree, and a commerce or business degree with a marketing major. Evidence of ongoing education and learnings (such as AMI courses orsignificant post graduate courses) are also taken into account.


CPM of the Year

Each year, the Australian Marketing Institute hosts the Awards for Marketing Excellence, where the nation's best performing CPM receives the Certified Practising Marketer of the Year award.


References


External links


CPM Home page
Professional associations based in Australia {{Australia-org-stub