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Castlemaine XXXX
XXXX (pronounced four-ex) is a brand of Australian beer brewed in Milton, Brisbane by Queensland brewers Castlemaine Perkins (now a division of the Japanese-owned company Lion). It enjoys wide popularity in the state of Queensland, where it is commonly found on-tap in pubs and bars. The XXXX brand was first introduced by Castlemaine in 1924 and is a throwback to the long-standing tradition of using Xs to indicate the strength of an ale. The brand name also built upon XXX Sparkling Ale introduced in 1878. Beers Currently sold brands include: *XXXX Bitter, a 4.4% ABV pale lager marketed under the brand XXXX. When ordering in Queensland, it is often referred to as XXXX Heavy. * XXXX Gold, a mid strength lager - 3.5% ABV. XXXX Gold is also a lower carb beer. When ordering in Queensland, the beer is simply referred to as Gold. * XXXX Summer Bright Lager, a full strength 4.0% ABV low carb beer. Summer Bright is also available in both lime and mango flavour. *XXXX Dry, markete ...
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XXXX Summer Bright Lager
XXXX Summer Bright Lager is a beer manufactured in the Australian state of Queensland by Castlemaine Perkins. It is available in three varieties consisting of XXXX Summer Bright Lager, XXXX Summer Bright Lager with mango and XXXX Summer Bright Lager with lime. See also *Australian pub *Beer in Australia Beer arrived in Australia at the beginning of British colonisation. In 2004 Australia was ranked fourth internationally in per capita beer consumption, at around 110 litres per year;
* List of breweries in Australia


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Australian beer brands Kirin Group< ...
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Mascot
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products. In sports, mascots are also used for merchandising. Team mascots are often related to their respective team nicknames. This is especially true when the team's nickname is something that is a living animal and/or can be made to have humanlike characteristics. For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. For example, the athletic teams of the University of Alabama are nicknamed the Crimson Tide, while their mascot is an elephant named Big Al. Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed character, and often appear at team matches and other related events, sports mascots are of ...
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InBev
InBev () is a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, which formed Anheuser-Busch InBev (abbreviated AB InBev). InBev had operations in over 30 countries and sales in over 130 countries. In 2006, it had a market capitalization of €30.6 billion and net profit of €3.2 billion on sales of €13.3 billion. On July 13, 2008, InBev agreed to buy Anheuser-Busch, forming a new company to be named Anheuser-Busch InBev. It was reported that Anheuser would get two seats on the combined board. To obtain antitrust approval in the United States, InBev agreed to divest itself of the company that imported Labatt's beer, another InBev brand, into the United States; this transaction was completed on March 13, 2009. The all-cash agreement, for $70 per share, or almost $52 billion, created the world's largest brewer, uniting ...
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Alcohol (drug)
Alcohol, sometimes referred to by the chemical name ''ethanol'', is a depressant drug that is the active ingredient in drinks such as beer, wine, and distilled spirits (hard liquor). It is one of the oldest and most commonly consumed recreational drugs, causing the characteristic effects of alcohol intoxication ("drunkenness"). Among other effects, alcohol produces happiness and euphoria, decreased anxiety, increased sociability, sedation, impairment of cognitive, memory, motor, and sensory function, and generalized depression of central nervous system (CNS) function. Ethanol is only one of several types of alcohol, but it is the only type of alcohol that is found in alcoholic beverages or commonly used for recreational purposes; other alcohols such as methanol and isopropyl alcohol are significantly more toxic. A mild, brief exposure to isopropanol, being only moderately more toxic than ethanol, is unlikely to cause any serious harm. Methanol, being profoundly more t ...
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Kirin Brewery Company
is a Japanese integrated beverages company. It is a subsidiary of Kirin Holdings Company, Limited. Its major operating units include Kirin Brewery Company, Limited, Mercian Corporation and Kirin Beverages Company, Limited. Kirin is a member of the Mitsubishi, Mitsubishi Group. History The Japan Brewery Company, Limited, the forerunner of Kirin Brewery, was established in 1885, taking over the assets of the Spring Valley Brewery, first founded in Yokohama in 1869 by Norwegian-American brewer, William Copeland (brewer), William Copeland. In a deal brokered by Thomas Blake Glover, the Japan Brewery was incorporated in Hong Kong in the name of W.H. Talbot and E.H. Abbott with financial backing provided by a group of Japanese investors including Iwasaki Yanosuke, then-president of Mitsubishi. The Japan Brewery first began marketing Kirin Beer in 1888. The Kirin Brewery Company was established as a separate legal entity in February 1907, purchasing the assets of the Japan Brewery ...
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XXX (beer)
When drinking beer, there are many factors to be considered. Principal among them are bitterness, the variety of flavours present in the beverage and their intensity, alcohol content, and colour. Standards for those characteristics allow a more objective and uniform determination to be made on the overall qualities of any beer. Colour "Degrees Lovibond" or "°L" scale is a measure of the colour of a substance, usually beer, whiskey, or sugar solutions. The determination of the degrees Lovibond takes place by comparing the colour of the substance to a series of amber to brown glass slides, usually by a colorimeter. The scale was devised by Joseph Williams Lovibond. The Standard Reference Method (SRM) and European Brewery Convention (EBC) methods have largely replaced it, with the SRM giving results approximately equal to the °L. The Standard Reference Method or SRM is a system modern brewers use to measure colour intensity, roughly darkness, of a beer or wort. The method ...
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Castlemaine, Victoria
Castlemaine ( , non-locally also ) is a small city in Victoria, Australia, in the Goldfields region about 120 kilometres (75 miles) northwest by road from Melbourne and about 40 kilometres (25 miles) from the major provincial centre of Bendigo. It is the administrative and economic centre of the Shire of Mount Alexander. The population at the 2021 Census was 7,506. Castlemaine was named by the chief goldfield commissioner, Captain W. Wright, in honour of his Irish uncle, Viscount Castlemaine. Castlemaine began as a gold rush boomtown in 1851 and developed into a major regional centre, being officially proclaimed a City on 4 December 1965, although since declining in population. It is home to many cultural institutions including the Theatre Royal, the oldest continuously operating theatre in mainland Australia. History Castlemaine exists on the traditional lands of the Dja Dja Wurrung people, also known as the Jaara people. They were regarded by other tribes as being ...
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