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Captivate Network
Captivate is a digital media company with a network of 12,000 high-resolution, flat-panel elevator and lobby displays in 1,800 premier office buildings across North America. Published in two countries and two languages, the network spans over 31 metro areas or Designated Market Areas across the United States and Canada with a combined unique audience of 11.3 million viewers each month. Captivate employs a team of editors who customize business, news, sports and lifestyle content, in real time for the specific audience the network serves and the short form writing appropriate for its digital screens. Captivate is a 13-time recipient of ''B2B'' Magazine's Media Power 50 Award. The editors source content from over 100 providers - such as ''The Wall Street Journal'', Associated Press, ''USA Today'', ''The Washington Post'', ''Business Insider'', ''The Atlantic'', The Canadian Press as well as its own original content to engage and inform tenants in premier commercial real estate build ...
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Elevator
An elevator or lift is a wire rope, cable-assisted, hydraulic cylinder-assisted, or roller-track assisted machine that vertically transports people or freight between floors, levels, or deck (building), decks of a building, watercraft, vessel, or other structure. They are typically powered by electric motors that drive traction cables and counterweight systems such as a hoist (device), hoist, although some pump hydraulic fluid to raise a cylindrical piston like a hydraulic jack, jack. In agriculture and manufacturing, an elevator is any type of conveyor device used to lift materials in a continuous stream into bins or silos. Several types exist, such as the chain and bucket elevator, grain auger screw conveyor using the principle of Archimedes' screw, or the chain and paddles or forks of hay elevators. Languages other than English, such as Japanese, may refer to elevators by loanwords based on either ''elevator'' or ''lift''. Due to wheelchair access laws, elevators are ...
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The Canadian Press
The Canadian Press (CP; french: La Presse canadienne, ) is a Canadian national news agency headquartered in Toronto, Ontario. Established in 1917 as a vehicle for the time's Canadian newspapers to exchange news and information, The Canadian Press has been a private, not-for-profit cooperative owned and operated by its member newspapers for most of its history. In mid-2010, however, it announced plans to become a for-profit business owned by three media companies once certain conditions were met. Over the years, The Canadian Press and its affiliates have adapted to reflect changes in the media industry, including technological changes and the growing demand for rapid news updates. It currently offers a wide variety of text, audio, photographic, video and graphic content to websites, radio, television, and commercial clients in addition to newspapers and its longstanding ally, the Associated Press (AP), a global news service based in the United States. History Initially, Canada ...
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Digital Place-based Advertising Association
The Digital Place-based Advertising Association (DPAA) is a trade organization based out of Cutchogue, New York that is focused on digital place-based advertising. It is listed as a 501(c)(6) A 501(c) organization is a nonprofit organization in the federal law of the United States according to Internal Revenue Code (26 U.S.C. § 501(c)) and is one of over 29 types of nonprofit organizations exempt from some federal income taxes. S ... non-profit by the IRS. The DPAA was established in 2007 and was initially known as the Out-of-Home Video Advertising Bureau (OVAB). In 2010, the association was rebranded as the DPAA, and its scope expanded to provide industry-related support to its members, suppliers, and professionals involved in digital out-of-home networks. The DPAA organizes the annual DPAA Global Summit event, which is centered on industry trends, developments, and strategies. The summit includes speakers and networking opportunities for attendees. As of 2022, the Pre ...
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Out-of-home Advertising
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. The OOH advertising industry in the United States includes more than 2,100 operators in 50 states representing the major out of home format categories. These OOH media companies range from public, multinational media corporations to small, independent, family-owned businesses. Currently, the United Kingdom and France are Western Europe's first and second largest markets for OOH, respectively. Data from Outsmart (formerly the Outdoor Media Centre), the UK's out-of-home advertising trade association, shows that digi ...
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Digital Signage
Digital signage is a segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences. Roles and function The many different uses of digital signage allow a business to accomplish a variety of goals. Some of the most common applications include: *Public information – news, weather, traffic and local (location specific) information, such as building directory with a map, fire exits and traveler i ...
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Mark Shapiro (media Executive)
Mark Shapiro (born 1969/1970) is an American television and media executive. In 2018, he was promoted to become the President of Endeavor after working as the co-president of WME-IMG since 2016. He was Executive Vice President for Programming and Production at ESPN until 2005, before becoming CEO and President of Six Flags, Inc. Shapiro has also been the CEO and Executive Producer of Dick Clark Productions. Shapiro is also on the board of directors of Equity Residential, and is Chairman of the Board for Captivate Network. Early life and education Shapiro was raised in Glenview, Illinois, the eldest child of Judith and Harold Shapiro where he graduated from Glenbrook South High School. He was exposed to the media industry at an early age after his parents divorced and he would regularly fly to New York City where his mother worked for Time Magazine.
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Gannett
Gannett Co., Inc. () is an American mass media holding company headquartered in McLean, Virginia, in the Washington, D.C., metropolitan area.Tysons Corner CDP, Virginia
." ''''. Retrieved May 7, 2009.
It is the largest U.S. publisher as measured by total daily circulation. Massive layoffs and cessation of newspapers occurrred in November and December, 2022. It owns the

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Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ...
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New York, New York
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous megacities, and over 58 million people live within of the city. New York City is a global cultural, financial, entertainment, and media center with a significant influence on commerce, health care and life sciences, research, technology, education, ...
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The Atlantic
''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, as ''The Atlantic Monthly'', a literary and cultural magazine that published leading writers' commentary on education, the abolition of slavery, and other major political issues of that time. Its founders included Francis H. Underwood and prominent writers Ralph Waldo Emerson, Oliver Wendell Holmes Sr., Henry Wadsworth Longfellow, Harriet Beecher Stowe, and John Greenleaf Whittier. James Russell Lowell was its first editor. In addition, ''The Atlantic Monthly Almanac'' was an annual almanac published for ''Atlantic Monthly'' readers during the 19th and 20th centuries. A change of name was not officially announced when the format first changed from a strict monthly (appearing 12 times a year) to a slightly lower frequency. It was a mo ...
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Office
An office is a space where an Organization, organization's employees perform Business administration, administrative Work (human activity), work in order to support and realize objects and Goals, plans, action theory, goals of the organization. The word "office" may also denote a position within an organization with specific duties attached to it (see officer (other), officer, office-holder (other), office-holder, official); the latter is in fact an earlier usage, office as place originally referring to the location of one's duty. When used as an adjective, the term "office" may refer to business-related tasks. In legal, law, a company or organization has offices in any place where it has an official presence, even if that presence consists of (for example) a storage silo rather than an establishment with desk-and-office chair, chair. An office is also an architectural and design phenomenon: ranging from a small office such as a Bench (furniture), bench in th ...
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Business Insider
''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publishing house Axel Springer. It operates several international editions, including one in the United Kingdom. ''Insider'' publishes original reporting and aggregates material from other outlets. , it maintained a liberal policy on the use of anonymous sources. It has also published native advertising and granted sponsors editorial control of its content. The outlet has been nominated for several awards, but is criticized for using factually incorrect clickbait headlines to attract viewership. In 2015, Axel Springer SE acquired 88 percent of the stake in Insider Inc. for $343 million (€306 million), implying a total valuation of $442 million. In February 2021, the brand was renamed simply ''Insider''. History ''Busi ...
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