Captivate is a digital media company with a network of 12,000 high-resolution, flat-panel

elevator An elevator or lift is a wire rope, cable-assisted, hydraulic cylinder-assisted, or roller-track assisted machine that vertically transports people or freight between floors, levels, or deck (building), decks of a building, watercraft, ...

and lobby displays in 1,800 premier

office An office is a space where an Organization, organization's employees perform Business administration, administrative Work (human activity), work in order to support and realize objects and Goals, plans, action theory, goals of the organizati ...

buildings across North America. Published in two countries and two languages, the network spans over 31 metro areas or

Designated Market Area A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...

s across the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

and

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

with a combined unique audience of 11.3 million viewers each month. Captivate employs a team of editors who customize business, news, sports and lifestyle content, in real time for the specific audience the network serves and the short form writing appropriate for its digital screens. Captivate is a 13-time recipient of ''B2B'' Magazine's Media Power 50 Award. The editors source content from over 100 providers - such as ''

The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

'',

Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. newspa ...

, ''

USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...

'', ''

The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...

'', ''

Business Insider ''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publ ...

'', ''

The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...

'',

The Canadian Press The Canadian Press (CP; french: La Presse canadienne, ) is a Canadian national news agency headquartered in Toronto, Ontario. Established in 1917 as a vehicle for the time's Canadian newspapers to exchange news and information, The Canadian Pre ...

as well as its own original content to engage and inform tenants in premier commercial real estate buildings. The

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

-based company serves corporate, advertising and real estate customers. Captivate has offices in Greater Boston, New York City, Chicago, Los Angeles and Toronto.

s: United States: Atlanta Austin Boston Chicago Cleveland Columbia, South Carolina Dallas Denver Detroit Hartford Houston Indianapolis Los Angeles Memphis Miami Milwaukee Minneapolis-St. Paul New York Philadelphia Phoenix San Diego San Francisco Seattle Tampa Tulsa Washington, D.C. Canada: Calgary Edmonton Montreal Toronto Vancouver

History

The idea for Captivate came during an elevator ride when Mike DiFranza recognized people’s uneasiness in crowded elevators, and decided to provide video media for them to watch. He started the company with co-founders Todd Newville and Ray Pineau in October 1997, with its first installation at Boston’s Seaport Hotel a year later in October 1998. In March 2001, Captivate merged with its competitor – Toronto, Ontario-based Elevator News Network (ENN) – to form the largest elevator media network company. ENN continued to operate in Canada under its own name until November 2001, when it changed its name to Captivate to establish a unified

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

across North America. Gannett Co., Inc. acquired the assets of Captivate Network in April 2004. In September 2013, Gannett announced Captivate would be a separate corporate structure co-owned by Generation Partners and Gannett, allowing for private funding to facilitate more rapid growth. Veteran media executive Mark Shapiro was named as Chairman of the Board and Marc Kidd was named CEO.

Market

Captivate’s at-work news and advertising network is a segment of the digital out of home (DOOH) market, which is essentially any type of digital advertising that reaches the consumer while he or she is outside the home. According to the Digital Out-of-Home Media Forecast 2008-2012 from PQ Media, the U.S. DOOH media industry – which includes video ad networks,

digital signage Digital signage is a segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public ...

and ambient ad platforms – was a $2.43 billion in 2008, with the video advertising segment comprising approximately $1 billion. DOOH also comprises 29.1% of overall

out-of-home advertising Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes pla ...

Membership

Captivate Network is a member of: Digital Place-based Advertising Association (DPAA), the

not-for-profit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

pro-industry association formed in early 2007 in order to promote the advancement of on-location video and digital advertising networks.

References

External links

Official site
{{Authority control Gannett