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CERS
CERS (Centre for Relationship Marketing and Service Management) is a research and competence centre at the Hanken School of Economics in Helsinki, Finland. The centre operates in conjunction with the department of marketing, and specialises in research on service management and relationship marketing. There are currently about 50 senior researchers and doctoral students associated to CERS. History CERS was founded in 1994 by professor Christian Grönroos and set up in cooperation with professors Martin Lindell, Sören Kock, Tore Strandvik and Kaj Storbacka. The centre was founded to do frontline academic research on relationship marketing and service management and to uphold the research traditions of the Nordic School of marketing. Activity 33 doctoral theses have been defended and published at CERS, along with a number of academic articles. According to the Finnish Journal of Business Economics (1/2007),Björkman, Ingmar and Björk, Bo-Christer (2007). âEstimating the Resea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hanken School Of Economics
Hanken School of Economics (Swedish: ''Svenska handelshögskolan,'' also known as Hanken) is a business school in Finland with two locations, Helsinki and Vaasa. Founded in 1909, it is the oldest business school in Finland, and one of the oldest in the Nordic countries. Its programmes are offered in both English and Swedish. History Hanken was established in Helsinki in 1 September 1909, making it one of the oldest business school in northern of Europe, opening a month after Stockholm School of Economics.The statutory meeting for Aktiebolaget Högre Svenska Handelsläroverket in Helsinki was held in December 1908, and only four months later the private community college under the name of ''Högre Svenska Handelsläroverket'' statutes were approved. In 1927, the school was given its current name, Svenska Handelshögskolan. The school introduced a bachelor's degree in economics in 1928, with professorships being introduced in 1934. The first doctoral dissertation took place in 1944. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Christian Grönroos
Christian Grönroos (born 16 January 1947) is a Finnish academic focused on service and relationship marketing. His research interest is to "develop marketing based on a service logic: promise management and marketing; transforming manufacturing into service business." Dr. Christian Grönroos is since 1999 Professor of Service and Relationship Marketing (prior to that 1984–1999 Professor of International and Industrial Marketing) at Hanken School of Economics Finland (Svenska handelshögskolan) and chairman of the board of the research and knowledge centre CERS Centre for Relationship Marketing and Service Management of this business university. He is an Honorary Professor at Nankai University and Tianjin Normal University, P.R.China as well as at Oslo School of Management, Norway. Between 2001 and 2007 he served as Guest Professor of Service Management at Lund University Sweden. Professor in Marketing Christian Grönroos has been selected as a "Legend in Marketing" – the firs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Helsinki
Helsinki ( or ; ; sv, Helsingfors, ) is the Capital city, capital, primate city, primate, and List of cities and towns in Finland, most populous city of Finland. Located on the shore of the Gulf of Finland, it is the seat of the region of Uusimaa in southern Finland, and has a population of . The Helsinki urban area, city's urban area has a population of , making it by far the List of urban areas in Finland by population, most populous urban area in Finland as well as the country's most important center for politics, education, finance, culture, and research; while Tampere in the Pirkanmaa region, located to the north from Helsinki, is the second largest urban area in Finland. Helsinki is located north of Tallinn, Estonia, east of Stockholm, Sweden, and west of Saint Petersburg, Russia. It has History of Helsinki, close historical ties with these three cities. Together with the cities of Espoo, Vantaa, and Kauniainen (and surrounding commuter towns, including the eastern ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
