Technology Evangelism
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Technology Evangelism
A technology evangelist is someone who builds a critical mass of support for a specific technology, and then establishes it as a technical standard in a market that is subject to network effects. The word ''evangelism'' is borrowed from the context of religious evangelism due to the similarity of sharing information about a particular concept with the intention of having others adopt that concept. This is typically accomplished by showcasing the potential uses and benefits of a technology to help others understand how they can use it for themselves. Target areas Platform evangelism is one target of technology evangelism, in which the vendor of a two-sided platform attempts to accelerate the production of complementary goods by independent developers (e.g., during its early years, Facebook worked on creating an ecosystem of third party developers, encouraging them to create games or develop mobile apps that could enhance users' experiences with Facebook). Professional technology ...
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Critical Mass (sociodynamics)
In social dynamics, critical mass is a sufficient number of adopters of a new idea, technology or innovation in a social system so that the rate of adoption becomes self-sustaining and creates further growth. The point at which critical mass is achieved is sometimes referred to as a threshold within the threshold model of statistical modeling. The term " critical mass" is borrowed from nuclear physics, where it refers to the amount of a substance needed to sustain a chain reaction. Within social sciences, critical mass has its roots in sociology and is often used to explain the conditions under which reciprocal behavior is started within collective groups, and how reciprocal behavior becomes self-sustaining. Recent technology research in platform ecosystems shows that apart from the quantitative notion of a “sufficient number”, critical mass is also influenced by qualitative properties such as reputation, interests, commitments, capabilities, goals, consensuses, and decisi ...
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Macintosh
Mac is a brand of personal computers designed and marketed by Apple Inc., Apple since 1984. The name is short for Macintosh (its official name until 1999), a reference to the McIntosh (apple), McIntosh apple. The current product lineup includes the MacBook Air and MacBook Pro laptops, and the iMac, Mac Mini, Mac Studio, and Mac Pro desktops. Macs are currently sold with Apple's UNIX-based macOS operating system, which is Proprietary software, not licensed to other manufacturers and exclusively Pre-installed software, bundled with Mac computers. This operating system replaced Apple's original Macintosh operating system, which has variously been named System, Mac OS, and Classic Mac OS. Jef Raskin conceived the Macintosh project in 1979, which was usurped and redefined by Apple co-founder Steve Jobs in 1981. The original Macintosh 128K, Macintosh was launched in January 1984, after Apple's 1984 (advertisement), "1984" advertisement during Super Bowl XVIII. A series of increment ...
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Steve Jobs Presents IPhone
Steve is a masculine given name, usually a short form (hypocorism) of Steven or Stephen. Notable people A–D * Steve Abbott (other), several people * Steve Abel (born 1970), New Zealand politician * Steve Adams (other), several people * Steve Addabbo, American record producer, songwriter and audio engineer * Steve Agee (born 1969), American comedian, actor, writer and musician * Steve Agnew (born 1965), English football coach and former professional football player * Steve Alaimo (1939–2024), American singer, record & TV producer, label owner * Steve Albini (1961–2024), American musician, record producer, audio engineer, and music journalist * Steve Allen (1921–2000), American television personality, musician, composer, comedian and writer * Steve Allrich, American screenwriter and painter * Steve Alten (born 1959), American science-fiction author * Steve Anthony (born 1959), Canadian former broadcaster * Steve Anthony (wrestler) (born 1977), America ...
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Psychology
Psychology is the scientific study of mind and behavior. Its subject matter includes the behavior of humans and nonhumans, both consciousness, conscious and Unconscious mind, unconscious phenomena, and mental processes such as thoughts, feelings, and motivation, motives. Psychology is an academic discipline of immense scope, crossing the boundaries between the Natural science, natural and social sciences. Biological psychologists seek an understanding of the Emergence, emergent properties of brains, linking the discipline to neuroscience. As social scientists, psychologists aim to understand the behavior of individuals and groups.Hockenbury & Hockenbury. Psychology. Worth Publishers, 2010. A professional practitioner or researcher involved in the discipline is called a psychologist. Some psychologists can also be classified as Behavioural sciences, behavioral or Cognitive science, cognitive scientists. Some psychologists attempt to understand the role of mental functions in i ...
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Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ...
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Technology Adoption Lifecycle
The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. The process of adoption over time is typically illustrated as a classical normal distribution or "bell curve". The model calls the first group of people to use a new product " innovators", followed by " early adopters". Next come the "early majority" and "late majority", and the last group to eventually adopt a product are called "laggards" or "phobics". For example, a phobic may only use a cloud service when it is the only remaining method of performing a required task, but the phobic may not have an in-depth technical knowledge of how to use the service. The demographic and psychological (or " psychographic") profiles of each adoption group were originally specified by agricultural researchers in 1956: * innovators – had larger farms, were more educated, mor ...
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Geoffrey Moore
Geoffrey Moore (born 1946) is an American organizational theorist, management consultant and author, known for his work '' Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers''.Geoffrey Moore: Why Crossing The Chasm Is Still Relevant
Dan Schawbel, , 17 December 2013. Accessed 30 August 2017


Biography

Moore received a bachelor's degree in American literature from (1967) and a doctorat ...
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Green Computing
Green computing, green IT (Information Technology), or Information and Communication Technology Sustainability, is the study and practice of environmentally sustainable computing or IT. The goals of green computing include optimising energy efficiency during the product's lifecycle; leveraging greener energy sources to power the product and its network; improving the reusability, maintainability, and repairability of the product to extend its lifecycle; improving the recyclability or biodegradability of e-waste to support circular economy ambitions; and aligning the manufacture and use of IT systems with environmental and social goals. Green computing is important for all classes of systems, ranging from handheld systems to large-scale data centers. Many corporate IT departments have green computing initiatives to reduce the environmental effect of their IT operations.E. Curry, B. Guyon, C. Sheridan, and B. Donnellan“Developing a Sustainable IT Capability: Lessons From ...
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Microsoft Windows
Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sectors of the computing industry – Windows (unqualified) for a consumer or corporate workstation, Windows Server for a Server (computing), server and Windows IoT for an embedded system. Windows is sold as either a consumer retail product or licensed to Original equipment manufacturer, third-party hardware manufacturers who sell products Software bundles, bundled with Windows. The first version of Windows, Windows 1.0, was released on November 20, 1985, as a graphical operating system shell for MS-DOS in response to the growing interest in graphical user interfaces (GUIs). The name "Windows" is a reference to the windowing system in GUIs. The 1990 release of Windows 3.0 catapulted its market success and led to various other product families ...
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Microsoft
Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The early 1980s and home computers, rise of personal computers through software like Windows, and the company has since expanded to Internet services, cloud computing, video gaming and other fields. Microsoft is the List of the largest software companies, largest software maker, one of the Trillion-dollar company, most valuable public U.S. companies, and one of the List of most valuable brands, most valuable brands globally. Microsoft was founded by Bill Gates and Paul Allen to develop and sell BASIC interpreters for the Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Windows. During the 41 years from 1980 to 2021 Microsoft released 9 versions of MS-DOS with a median frequen ...
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Steve Ballmer
Steven Anthony Ballmer (; March 24, 1956) is an American businessman and investor who served as chief executive officer of Microsoft from 2000 to 2014. He is the owner of the Los Angeles Clippers of the National Basketball Association (NBA). He is a co-founder of Ballmer Group, a philanthropic investment company. As of May 2025, Bloomberg Billionaires Index estimated his personal wealth at around $151 billion, making him the eighth-richest person in the world, and the Forbes ''Real-Time Billionaires List'' ranked him as the ninth-richest person with a net worth of $118 billion. Ballmer was hired by Bill Gates at Microsoft in 1980, and subsequently left the MBA program at Stanford University. He eventually became president in 1998, and replaced Gates as CEO on January 13, 2000. On February 4, 2014, Ballmer retired as CEO and was replaced by Satya Nadella; Ballmer remained on Microsoft's board of directors until August 19, 2014. Under Ballmer's leadership, a 14-year period, the ...
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