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Swiss Design
The International Typographic Style, also known as the Swiss Style, is a graphic design style that emerged in Russia, the Netherlands, and Germany in the 1920s and was further developed by designers in Switzerland during the 1950s. The International Typographic Style has had profound influence on graphic design as a part of the modernist movement, impacting many design-related fields including architecture and art. It emphasizes cleanness, readability, and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named. The influences of this graphic movement can still be seen in design strategy and theory to this d ...
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1959 - Gewerbemuseum Basel - Alte Und Neue Formen In Japan
Events January * January 1 - Cuba: Fulgencio Batista flees Havana when the forces of Fidel Castro advance. * January 2 - Lunar probe Luna 1 was the first man-made object to attain escape velocity from Earth. It reached the vicinity of Earth's Moon, and was also the first spacecraft to be placed in heliocentric orbit. * January 3 ** The three southernmost atolls of the Maldive Islands, Maldive archipelago (Addu Atoll, Huvadhu Atoll and Fuvahmulah island) United Suvadive Republic, declare independence. ** Alaska is admitted as the 49th U.S. state. * January 4 ** In Cuba, rebel troops led by Che Guevara and Camilo Cienfuegos enter the city of Havana. ** Léopoldville riots: At least 49 people are killed during clashes between the police and participants of a meeting of the ABAKO Party in Kinshasa, Léopoldville in the Belgian Congo. * January 6 ** Fidel Castro arrives in Havana. ** The International Maritime Organization is inaugurated. * January 7 – The United States reco ...
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Josef Müller-Brockmann
Josef Müller-Brockmann (9 May 1914 – 30 August 1996) was a Swiss graphic designer, author, and educator, he was a Principal at Muller-Brockmann & Co. design firm. He was a pioneer of the International Typographic Style. Müller-Brockmann is recognized for his simple designs and his clean use of typography, shapes and colors which inspire many graphic designers in the 21st century. Early life and education Josef Müller was born May 9, 1914 in Rapperswil, Switzerland. He studied architecture, design and art history at both the University of Zurich at Gewerbeschule, and Zurich University of the Arts (also known as Kunstgewerbeschule Zurich), where he studied with Ernst Keller and Alfred Willimann. He apprenticed in design and advertising with Walter Diggelman. In 1936, he opened his Zurich design studio specializing in graphic design, exhibition design, and photography. In 1937, he joined the Swiss Werkbund (Swiss Association of Artists and Designers). His favorite typefac ...
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Adrian Frutiger
Adrian Johann Frutiger ( ; 24 May 1928 – 10 September 2015) was a Swiss typeface designer who influenced the direction of type design in the second half of the 20th century. His career spanned the hot metal, phototypesetting and digital typesetting eras. Until his death, he lived in Bremgarten bei Bern. Frutiger's most famous designs, Univers, Frutiger and Avenir, are landmark sans-serif families spanning the three main genres of sans-serif typefaces: neogrotesque, humanist and geometric. Univers was notable for being one of the first sans-serif faces to form a consistent but wide-ranging family, across a range of widths and weights. Frutiger described creating sans-serif types as his "main life's work," partially due to the difficulty in designing them compared to serif fonts. Early life Adrian Frutiger was born in Unterseen, Canton of Bern, the son of a weaver. As a boy, he experimented with invented scripts and stylized handwriting in a negative reaction to the fo ...
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Suprematism
Suprematism (russian: Супремати́зм) is an early twentieth-century art movement focused on the fundamentals of geometry (circles, squares, rectangles), painted in a limited range of colors. The term ''suprematism'' refers to an abstract art based upon "the supremacy of pure artistic feeling" rather than on visual depiction of objects. Founded by Russian artist Kazimir Malevich in 1913, Supremus ( Russian: Супремус) conceived of the artist as liberated from everything that pre-determined the ideal structure of life and art. Projecting that vision onto Cubism, which Malevich admired for its ability to deconstruct art, and in the process change its reference points of art, he led a group of Ukrainian and Russian avant-garde artists — including Aleksandra Ekster, Liubov Popova, Olga Rozanova, Ivan Kliun, Ivan Puni, Nadezhda Udaltsova, Nina Genke-Meller, Ksenia Boguslavskaya and others — in what's been described as the first attempt to independently foun ...
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Constructivism (art)
Constructivism is an early twentieth-century art movement founded in 1915 by Vladimir Tatlin and Alexander Rodchenko. Abstract and austere, constructivist art aimed to reflect modern industrial society and urban space. The movement rejected decorative stylization in favor of the industrial assemblage of materials. Constructivists were in favour of art for propaganda and social purposes, and were associated with Soviet socialism, the Bolsheviks and the Russian avant-garde. Constructivist architecture and art had a great effect on modern art movements of the 20th century, influencing major trends such as the Bauhaus and De Stijl movements. Its influence was widespread, with major effects upon architecture, sculpture, graphic design, industrial design, theatre, film, dance, fashion and, to some extent, music. Beginnings Constructivism was a post-World War I development of Russian Futurism, and particularly of the 'counter reliefs' of Vladimir Tatlin, which had been exhibited ...
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Walter Gropius
Walter Adolph Georg Gropius (18 May 1883 – 5 July 1969) was a German-American architect An architect is a person who plans, designs and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that h ... and founder of the Bauhaus School, who, along with Alvar Aalto, Ludwig Mies van der Rohe, Le Corbusier and Frank Lloyd Wright, is widely regarded as one of the pioneering masters of modernist architecture. He is a founder of Bauhaus in Weimar (1919). Gropius was also a leading architect of the International Style (architecture), International Style. Family and early life Born in Berlin, Walter Gropius was the third child of Walter Adolph Gropius and Manon Auguste Pauline Scharnweber (1855–1933), daughter of the Prussian politician Georg Scharnweber (1816–1894). Walter's great-uncle Martin Gropius (1824–1880) was the architect of t ...
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Bauhaus
The Staatliches Bauhaus (), commonly known as the Bauhaus (), was a German art school operational from 1919 to 1933 that combined crafts and the fine arts.Oxford Dictionary of Art and Artists (Oxford: Oxford University Press, 4th edn., 2009), , pp. 64–66 The school became famous for its approach to design, which attempted to unify individual artistic vision with the principles of mass production and emphasis on function. The Bauhaus was founded by architect Walter Gropius in Weimar. It was grounded in the idea of creating a Gesamtkunstwerk ("comprehensive artwork") in which all the arts would eventually be brought together. The Bauhaus style later became one of the most influential currents in modern design, modernist architecture, and architectural education. The Bauhaus movement had a profound influence upon subsequent developments in art, architecture, graphic design, interior design, industrial design, and typography. Staff at the Bauhaus included prominent artists ...
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Jacobus Oud
Jacobus Johannes Pieter Oud, commonly called J. J. P. Oud (9 February 1890 – 5 April 1963) was a Dutch architect. His fame began as a follower of the ''De Stijl'' movement. Oud was born in Purmerend, the son of a tobacco and wine merchant. As a young architect, he was influenced by Berlage, and studied under Theodor Fischer in Munich for a time. He worked together with W.M. Dudok in Leiden, which is where he also met Theo van Doesburg and became involved with the movement ''De Stijl''. Between 1918 and 1933, Oud became Municipal Housing Architect for Rotterdam. During this period when many laborers were coming to the city, he mostly worked on socially progressive residential projects. This included projects in the areas of Spangen, Kiefhoek and the Witte Dorp. Oud was one of a number of Dutch architects who attempted to reconcile strict, rational, 'scientific' cost-effective construction technique against the psychological needs and aesthetic expectations of the users. His ow ...
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Robert Van 't Hoff
Robert van 't Hoff (November 5, 1887 – April 25, 1979), born Robbert van 't Hoff, was a Dutch architect and furniture designer. His ''Villa Henny'', designed in 1914, was one of the earliest modernist houses and one of the first to be built out of reinforced concrete. From 1917 he was an influential member of the ''De Stijl'' movement. Although he was born to a comfortable middle-class background, married a wealthy heiress, and for a while was able to subsidise the publication of the ''De Stijl'' journal, van 't Hoff was a member of the Communist Party of the Netherlands in the years following World War I. Following the failure of Pieter Jelles Troelstra's call for a socialist revolution in the Netherlands in 1919, van 't Hoff split from ''De Stijls founder Theo van Doesburg and withdrew from artistic activity, declaring himself an "ex-architect" in 1922, and spending much of the rest of his life promoting experimental anarchist communities. Life Early life and education V ...
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Gerrit Rietveld
Gerrit Rietveld (24 June 1888 – 25 June 1964) was a Dutch furniture designer and architect. Early life Rietveld was born in Utrecht on 24 June 1888 as the son of a joiner. He left school at 11 to be apprenticed to his father and enrolled at night school before working as a draughtsman for C. J. Begeer, a jeweller in Utrecht, from 1906 to 1911. De Stijl By the time he opened his own furniture workshop in 1917, Rietveld had taught himself drawing, painting and model-making. He afterwards set up in business as a cabinet-maker.Fleming, John, et al. (1972) ''The Penguin Dictionary of Architecture''; 2nd ed. Harmondsworth: Penguin; pp. 237-38 Rietveld designed his Red and Blue Chair in 1917 which has become an iconic piece of modern furniture. Hoping that much of his furniture would eventually be mass-produced rather than handcrafted, Rietveld aimed for simplicity in construction. In 1918, he started his own furniture factory, and changed the chair's colours after becoming influen ...
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Piet Mondrian
Pieter Cornelis Mondriaan (), after 1906 known as Piet Mondrian (, also , ; 7 March 1872 – 1 February 1944), was a Dutch painter and art theoretician who is regarded as one of the greatest artists of the 20th century. He is known for being one of the pioneers of 20th-century abstract art, as he changed his artistic direction from figurative painting to an increasingly abstract style, until he reached a point where his artistic vocabulary was reduced to simple geometric elements. Mondrian's art was highly utopian and was concerned with a search for universal values and aesthetics. He proclaimed in 1914: "Art is higher than reality and has no direct relation to reality. To approach the spiritual in art, one will make as little use as possible of reality, because reality is opposed to the spiritual. We find ourselves in the presence of an abstract art. Art should be above reality, otherwise it would have no value for man." His art, however, always remained rooted in nature. H ...
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