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Publicis Groupe
Publicis Groupe S.A. is a French multinational advertising and public relations company. As of 2024, the company is the largest advertising company in the world by revenue. Based in Paris, it is one of the 'Big Four' advertising commpanies, alongside WPP, Interpublic and Omnicom. Publicis Groupe S.A. is headed by Arthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services to national and multinational clients. History The company was founded by 20 year old Marcel Bleustein-Blanchet in 1926. After 1945, the company grew rapidly, becoming the world's fourth-largest agency. It was a leader in promoting France's post- war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries. In 2011, Publicis was na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Company
A public company is a company whose ownership is organized via shares of share capital, stock which are intended to be freely traded on a stock exchange or in over-the-counter (finance), over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (listing (finance), listed company), which facilitates the trade of shares, or not (unlisted public company). In some jurisdictions, public companies over a certain size must be listed on an exchange. In most cases, public companies are ''private'' enterprises in the ''private'' sector, and "public" emphasizes their reporting and trading on the public markets. Public companies are formed within the legal systems of particular states and so have associations and formal designations, which are distinct and separate in the polity in which they reside. In the United States, for example, a public company is usually a type of corporation, though a corporation need not be a public company. In the United Kin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
French Government
The Government of France (, ), officially the Government of the French Republic (, ), exercises Executive (government), executive power in France. It is composed of the Prime Minister of France, prime minister, who is the head of government, as well as both senior and junior minister (government), ministers. The Council of Ministers, the main executive organ of the government, was established in the Constitution of France, Constitution in 1958. Its members meet weekly at the Élysée Palace in Paris. The meetings are presided over by the president of France, the head of state, although the officeholder is not a member of the government. The Prime Minister may designate ministers to be titled as ministers of state (), who are the most senior, followed in protocol order by ministers (), ministers delegate (), whereas junior ministers are titled as secretaries of state (). All members of the government, who are appointed by the president following the recommendation of the prim ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Maurice Lévy (Publicis)
Maurice Lévy (Arabic: موريس ليفي) is a French-Moroccan businessman. Since 1984, he has served as Chairman of the Supervisory Board of Publicis Groupe, the world's third largest advertising and communications group. Founded in 1926, Publicis Groupe counts today over 80,000 employees and is present in over 100 countries around the world. Career Lévy joined Publicis in 1971, as the Director of IT. He very quickly moved into the heart of the agency's business: advertising and marketing. Recognizing that top clients require a full range of communications services, he began to build up a comprehensive group of specialized and general service agencies and subsidiaries in France and throughout Europe. Lévy took personal responsibility for the international development of the Groupe and successfully managed a program of sustained international expansion that today offers Publicis Groupe's clients in 108 countries a complete range of integrated communication, advertising mark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viva Technology
Viva Technology, or VivaTech, is an annual technology conference, dedicated to innovation and startups, held in Paris, France. VivaTech was founded in 2016 by Publicis Groupe and Groupe Les Echos. The first two days of VivaTech are for startups, investors, executives, students and academics, and it is open to the general public on the third day. 2016 The first year of VivaTech was held from 30 June to 2 July 2016 in Paris, and gathered 45,000 visitors including 5,000 startup companies."Emmanuel Macron's Call to Action: Viva Technology!" , ''Forbes'', 18 June 2017 2017 In 2017, VivaTech was held at[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Groupe Les Echos
''Les Echos'' () is the first daily French financial newspaper, founded in 1908 by brothers Robert and Émile Servan-Schreiber. Owned by LVMH, it has an economic liberal stance and "defend the idea that market is superior to plan". ''Les Echos'' is the main competitor of '' La Tribune'', a rival financial paper. History and profile The paper was established as a four-page monthly publication under ''Les Echos de l'Exportation'' by brothers Robert and Émile Servan-Schreiber in 1908. Becoming weekly in 1913, ''Les Echos de l'Exportation'' printed 5,000 copies. The newspaper ceased publication during the First World War. It reappeared at the war's end under ''Les Echos''. In 1928, ''Les Echos'' became a daily newspaper. It became an authoritative newspaper for economic circles in 1937. It was suspended in 1939. ''Les Echos'' resumed its activities in 1945, with relevant topics for this time, such as textiles and mechanics. The period from 1945 to 1960 was described as " ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Razorfish (company)
Razorfish is an interactive agency part of Publicis Groupe. Razorfish provides services, such as, web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search. Razorfish had more than 2,000 employees worldwide, with U.S. offices in New York, Chicago, Boston, Seattle, San Francisco, Philadelphia, Portland, Los Angeles, Atlanta, and Austin. In 2005–2007, it expanded overseas through acquisitions in London, Paris, Sydney, Hong Kong, Shanghai, Beijing, Berlin, Frankfurt, Singapore and a joint venture in Tokyo. In 2013, Razorfish launched its operations in India through the acquisition of Neev Technologies. Razorfish Neev was based in Bangalore and provides outsourced product and application development solutions. In October 2016, Razorfish merged with Sapient Corporation's division SapientNitro (a Publicis Groupe sister company) to form SapientRazorfish. In July 2018, Pu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Starcom Mediavest Group
Starcom is an international media network, the third-largest communications group globally, part of France’s Publicis, with headquarters in Chicago. History The global holding company Starcom Mediavest Group was formed in 2000. Jack Klues, who had been the Chief Executive Officer of Starcom Worldwide, was named SMG’s first CEO upon its formation. Former CEO Laura Desmond became one of the business world’s youngest CEOs ever when she was named to the position in 2008. In recent years, SMG has had partnerships with companies such as Facebook, Twitter, YouTube, Acxiom, Tencent and more involving data, analytics and "technology-fueled creativity". SMG also reorganized into 3 divisions—Connections (media brands), Content (creative assets), and Tech solutions (RUN, extech)—to reflect the fact that it now derives more than 50% of its business from digital, content, and data/analytics. Resources SMG Performance Marketing: Full-service media agency. LiquidThread: bra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MSLGROUP
MSLGROUP is a public relations (PR) network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe. It evolved as a merger of Publicis Consultants and Manning Selvage & Lee (thus, the "MSL" in the name). MSL offers the following services: public relations, financial communications, experiential marketing, live event management, healthcare communications, public affairs, reputation management and social media marketing. In 2021, public relations analyst firm The Holmes Report ranked MSLGROUP as the seventh largest PR agency in the world, by revenue. MSLGROUP has over 100 offices in 40 countries, and employs 2,000 people (as of February 2022). History In 1980, MS&L was acquired by the Benton & Bowles, Inc. ad agency, who ended up merging with the Leo Burnett ad agency before the entire group was bought by France's Publicis Groupe, to form the world's fourth largest communications company. In Octobe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bartle Bogle Hegarty
Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1,000 staff worldwide. The company is part of international agency group Publicis. In 2018 BBH was named the IPA Effectiveness Company of the Year. History The agency's first ad was for Levi's and it showed a black sheep going against the herd. It became the agency icon and spawned the phrase, "when the world zigs, zag". The Levi's black sheep poster was not an easy ad to buy because at the time all jeans ads had people in them, but it proved successful. Over the next 28 years, BBH went on to produce many award-winning films for Levi's. "Launderette" featured Nick Kamen and was set to Marvin Gaye's recording of 'I Heard It Through the Grapevine'. Levi's sold over 2 million boxer shorts in one year. In 1991, BBH ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Saatchi & Saatchi
Saatchi and Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as ''Saatchi and Saatchi PLC'' from 1976 to 1994, was listed on the New York Stock Exchange and London Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005, the group went private. History Early years (1970–1975) Saatchi & Saatchi was founded in London by brothers Maurice Saatchi, Baron Saatchi, Maurice (now Lord Saatchi) and Charles Saatchi in 1970. Following stints starting as a copywriter at the New York City offices of Benton & Bowles in 1965, then at Collett Dickenson Pearce and John Collins & Partners, Charles Saatchi teamed up with art director Ross Cramer, and the genesis of what would become Saatchi & Saatchi was born ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
