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Native Instruments
Native Instruments is a German company that develops, manufactures, and supplies music software and hardware for music production, sound design, performance, and DJing. The company's corporate headquarters and main development facilities are located in Berlin, with additional offices in Los Angeles, Tokyo, London, Paris, and Shenzhen. History Native Instruments as a company was founded in 1999 in Berlin, Germany, where its headquarters are still located. Founders Stephan Schmitt and Volker Hinz began using the name Native Instruments in 1996, when they developed Generator, a modular synth software package (which would later form the foundations for their ongoing product, Reaktor). Following the release of Generator, the company's employees expanded to include Bernd Roggendorf (later a founder of Ableton) and Daniel Haver, who later became Native Instruments' CEO. In 1999, Native Instruments expanded their staff count and moved to their current building in Berlin's Kreuzber ...
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Guitar Rig
Guitar Rig is an amp and effects modeling software package developed by Native Instruments. The software can function either as a standalone application, or as a plug-in for other software. It was originally released in 2004. Overview The Guitar Rig environment is a modular system, providing capabilities for multiple amplifiers, effects pedals and rack mounted hardware. Primarily designed for electric guitar and bass, the software uses amplifier modeling to allow real-time digital signal processing in both standalone and DAW environments via plug-in ( VST/DXi/ RTAS/ AU). The software simulates a number of devices such as preamplifiers, cabinets and microphones under pseudonyms (such as renaming the Shure SM57 as the "Dynamic 57"). The system allows customisation of module parameters – either through manipulation of the graphical interface, use of a MIDI controller or employment of the RigKontrol foot control pedal. Settings can be saved as presets and exported an ...
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Shenzhen
Shenzhen (; ; ; ), also historically known as Sham Chun, is a major sub-provincial city and one of the special economic zones of China. The city is located on the east bank of the Pearl River estuary on the central coast of southern province of Guangdong, bordering Hong Kong to the south, Dongguan to the north, and Huizhou to the northeast. With a population of 17.56 million as of 2020, Shenzhen is the third most populous city by urban population in China after Shanghai and Beijing. Shenzhen is a global center in technology, research, manufacturing, business and economics, finance, tourism and transportation, and the Port of Shenzhen is the world's fourth busiest container port. Shenzhen is classified as a Large-Port Megacity, the largest type of port-city in the world. Shenzhen roughly follows the administrative boundaries of Bao'an County, which was established since imperial times. The southern portion of Bao'an County was seized by the British after the Opium Wars an ...
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IG Metall
IG Metall (; IGM; German: ''Industriegewerkschaft Metall'', "Industrial Union of Metalworkers'") is the dominant metalworkers' union in Germany, making it the country's largest union as well as Europe's largest industrial union. Analysts of German labor relations consider it a major trend-setter in national bargaining. IG Metall and ver.di together account for around 15 percent of the German workforce, and other sectors tend to broadly follow their agreements. History The name IG Metall refers to the union's metalworkers roots dating back to the start of unions in imperial Germany in the 1890s, though this formal organization was founded post-war in 1949. Wikipedia DE Over the years the union has taken on representation in industries beyond mining of minerals to include manufacturing and industrial production, machinists, printing industry, which includes modern automobile manufacturing and steel production as part of its blue-collar root, but also includes more white-colla ...
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Works Council
A works council is a shop-floor organization representing workers that functions as a local/firm-level complement to trade unions but is independent of these at least in some countries. Works councils exist with different names in a variety of related forms in a number of European countries, including Britain (''joint consultative committee'' or ''employees’ council''); Germany and Austria (''Betriebsrat''); Luxembourg (''comité mixte'', ''délégation du personnel''); the Netherlands (''Dienstcommissie, Ondernemingsraad'') and Flanders in Belgium (''ondernemingsraad''); Italy (''comitato aziendale''); France (''comité social et économique''); Wallonia in Belgium (''conseil d'entreprise''), Spain (''comité de empresa'') and Denmark (''Samarbejdsudvalg'' or ''SU''). One of the most commonly examined (and arguably most successful) implementations of this institution is found in Germany. The model is basically as follows: general labour agreements are made at the national l ...
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Effects Unit
An effects unit or effects pedal is an electronic device that alters the sound of a musical instrument or other audio source through audio signal processing. Common effects include distortion/overdrive, often used with electric guitar in electric blues and rock music; dynamic effects such as volume pedals and compressors, which affect loudness; filters such as wah-wah pedals and graphic equalizers, which modify frequency ranges; modulation effects, such as chorus, flangers and phasers; pitch effects such as pitch shifters; and time effects, such as reverb and delay, which create echoing sounds and emulate the sound of different spaces. Most modern effects use solid-state electronics or digital signal processors. Some effects, particularly older ones such as Leslie speakers and spring reverbs, use mechanical components or vacuum tubes. Effects are often used as stompboxes, typically placed on the floor and controlled with footswitches. They may also be built into ...
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Amplifier
An amplifier, electronic amplifier or (informally) amp is an electronic device that can increase the magnitude of a signal (a time-varying voltage or current). It may increase the power significantly, or its main effect may be to boost the voltage or current ( power, voltage or current amplifier). It is a two-port electronic circuit that uses electric power from a power supply to increase the amplitude of a signal applied to its input terminals, producing a greater amplitude signal at its output. The ratio of output to input voltage, current, or power is termed gain (voltage, current, or power gain). An amplifier, by definition has gain greater than unity (if the gain is less than unity, the device is an attenuator). An amplifier can either be a separate piece of equipment or an electrical circuit contained within another device. Amplification is fundamental to modern electronics, and amplifiers are widely used in almost all electronic equipment. Amplifiers can be ca ...
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Beatport
Beatport is an American electronic music-oriented online music store owned by LiveStyle. The company is based in Denver, Los Angeles, and Berlin. Beatport is oriented primarily towards DJs, selling full songs as well as resources that can be used for remixes. Established in 2004, the service was acquired in 2013 by Robert F. X. Sillerman's company SFX Entertainment for a reported price of slightly over $50 million. In 2014, as part of an effort to widen its audience, Beatport expanded into original content oriented towards fans of electronic dance music, covering EDM news and culture, and offering on-demand music streaming from its catalog and live streaming events. SFX Entertainment filed for chapter 11 bankruptcy on February 1, 2016, and Beatport was subsequently put up for sale. However, in May 2016, SFX suspended its proposed auction of the company, and cut its streaming and original content operations in order to focus on its core music sales business. SFX has since eme ...
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Online Music Store
A digital music store is a business that sells digital audio files of music recordings over the Internet. Customers gain ownership of a license to use the files, in contrast to a music streaming service, where they listen to recordings without gaining ownership. Customers pay either for each recording or on a subscription basis. Online music stores generally also offer partial streaming previews of songs, with some songs even available for full length listening. They typically show a picture of the album art or of the performer or band for each song. Some online music stores also sell recorded speech files, such as podcasts, and video files of movies. History Early years The first free, high-fidelity online music archive of downloadable songs on the Internet was the Internet Underground Music Archive (IUMA), which was started by Rob Lord, Jeff Patterson and Jon Luini from the University of California, Santa Cruz in 1993. Sony Music Entertainment Japan launched the first digit ...
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Stanton Magnetics
Stanton Magnetics, doing business as Stanton, is a business unit of inMusic Brands that designs and markets turntables, cartridges, DJ mixers, DJ media players, and DJ controllers. History Stanton Magnetics was founded in 1946 by Norman C. Pickering as Pickering Associates, Inc., the parent corporation of Pickering & Company, with a focus on products for the professional broadcast and recording industries. Walter O. Stanton joined the company as vice president in charge of sales in 1948, helping the company develop the first cartridge for the new microgroove standard for vinyl records, and succeeded Pickering as president in 1950. In 1961, recognizing the growth of Pickering & Company's consumer market, Stanton established the Stanton Magnetics brand to focus on professional broadcast and recording products. Beginning with the first microgroove phono cartridge, then with the first user-replaceable stylus in 1954 and the first stereo cartridge in 1958, Stanton was well-pos ...
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Software Sampler
A sampler is an electronic or digital musical instrument which uses sound recordings (or " samples") of real instrument sounds (e.g., a piano, violin, trumpet, or other synthesizer), excerpts from recorded songs (e.g., a five-second bass guitar riff from a funk song) or found sounds (e.g., sirens and ocean waves). The samples are loaded or recorded by the user or by a manufacturer. These sounds are then played back by means of the sampler program itself, a MIDI keyboard, sequencer or another triggering device (e.g., electronic drums) to perform or compose music. Because these samples are usually stored in digital memory, the information can be quickly accessed. A single sample may often be pitch-shifted to different pitches to produce musical scales and chords. Often samplers offer filters, effects units, modulation via low frequency oscillation and other synthesizer-like processes that allow the original sound to be modified in many different ways. Most samplers have Mul ...
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