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Freemium
Freemium, a portmanteau of the words "free" and "premium," is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (offline) goods that expand the functionality of the free version of the software. This business model has been used in the software industry since the 1980s. A subset of this model used by the video game industry is called free-to-play. Origin The business model has been in use for software since the 1980s. The term ''freemium'' to describe this model appears to have been created only much later, in response to a 2006 blog post by venture capitalist Fred Wilson summarizing the model:Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium-priced value-added services or an enhanced version o ...
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Free-to-play
Free-to-play (F2P or FtP) video games are games that give players access to a significant portion of their content without paying or do not require paying to continue playing. Free-to-play is distinct from traditional commercial software, which requires a payment before using the game or service. It is also separate from freeware games, which are entirely costless. Free-to-play's model is sometimes derisively referred to as free-to-start due to not being entirely free. Free to play games have also been widely criticized as “pay-to-win”— that is, that players can generally pay to obtain competitive or power advantages over other players. There are several kinds of free-to-play business models. The most common is based on the freemium software model, in which users are granted access to a fully functional game but are incentivised to pay microtransactions to access additional content. Sometimes the content is entirely blocked without payment; other times it requires immens ...
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Pricing Strategies
A business can use a variety of pricing strategies when selling a product (business), product or Service (economics), service. To determine the most effective pricing strategy for a company, senior executives need to first identify the company's pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy. Pricing strategies and tactics vary from company to company, and also differ across countries, cultures, industries and over time, with the maturing of industries and markets and changes in wider economic conditions. Pricing strategies determine the price companies set for their products. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market. Pricing strategies can bring both competitive advantages and disadvantages to its firm and often dictate the success or failure ...
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Paywall
A paywall is a method of restricting access to content, with a purchase or a paid subscription, especially news. Beginning in the mid-2010s, newspapers started implementing paywalls on their websites as a way to increase revenue after years of decline in paid print readership and advertising revenue, partly due to the use of ad blockers. In academics, research papers are often subject to a paywall and are available via academic libraries that subscribe. Paywalls have also been used as a way of increasing the number of print subscribers; for example, some newspapers offer access to online content plus delivery of a Sunday print edition at a lower price than online access alone. Newspaper websites such as that of ''The Boston Globe'' and ''The New York Times'' use this tactic because it increases both their online revenue and their print circulation (which in turn provides more ad revenue). History In 1996, ''The Wall Street Journal'' set up and has continued to maintain a " ...
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Open-source Model
Open source is source code that is made freely available for possible modification and redistribution. Products include permission to use the source code, design documents, or content of the product. The open-source model is a decentralized software development model that encourages open collaboration. A main principle of open-source software development is peer production, with products such as source code, blueprints, and documentation freely available to the public. The open-source movement in software began as a response to the limitations of proprietary code. The model is used for projects such as in open-source appropriate technology, and open-source drug discovery. Open source promotes universal access via an open-source or free license to a product's design or blueprint, and universal redistribution of that design or blueprint. Before the phrase ''open source'' became widely adopted, developers and producers have used a variety of other terms. ''Open source'' gained ...
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App Store (iOS)
The App Store is an app store platform, developed and maintained by Apple Inc., for mobile apps on its iOS and iPadOS operating systems. The store allows users to browse and download approved apps developed within Apple's iOS Software Development Kit. Apps can be downloaded on the iPhone, iPod Touch, or the iPad, and some can be transferred to the Apple Watch smartwatch or 4th-generation or newer Apple TVs as extensions of iPhone apps. The App Store was opened on July 10, 2008, with an initial 500 applications available. The number of apps peaked at around 2.2 million in 2017, but declined slightly over the next few years as Apple began a process to remove old or 32-bit apps that do not function as intended or that do not follow current app guidelines. , the store features more than 1.8 million apps. While Apple touts the role of the App Store in creating new jobs in the "app economy" and claims to have paid over $155 billion to developers, the App Store has also attrac ...
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Badoo
Badoo is a dating-focused social network founded by Russian entrepreneur Andrey Andreev in 2006. It is headquartered in Limassol, Cyprus and London, United Kingdom,Badoo – Terms of Use
Accessed August 2009.
with offices in Malta, Russia and the United States. It operates in 190 countries and is available in 47 different languages, making it the world's most widely used dating network. The app is available on iOS, Android, and the web. Badoo operates on a model, whereby the core services can be used without payment. As of 2022, it boasts of over 318 million users with approximately 41% being between the ages of 25 and 35 years old.


History

Badoo was founded by Russian entrepreneur

CCleaner
CCleaner (, originally Crap Cleaner), developed by Piriform Software, is a utility used to clean potentially unwanted files and invalid Windows Registry entries from a computer. It is one of the longest-established system cleaners, first launched in 2004. It was originally developed for Microsoft Windows only, but in 2012, a macOS version was released. An Android version was released in 2014. Features CCleaner can delete potentially unwanted files left by certain programs, including Microsoft Edge, Internet Explorer, Firefox, Google Chrome, Opera, Safari, Windows Media Player, eMule, Google Toolbar, Netscape, Microsoft Office, Nero, Adobe Acrobat, McAfee, Adobe Flash Player, Sun Java, WinRAR, WinAce, WinZip and GIMP along with browsing history, cookies, recycle bin, memory dumps, file fragments, log files, system caches, application data, autocomplete form history, and various other data. The program includes a registry cleaner to locate and correct problems in the Windows ...
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Open Core
The open-core model is a business model for the monetization of commercially produced open-source software. Coined by Andrew Lampitt in 2008, the open-core model primarily involves offering a "core" or feature-limited version of a software product as free and open-source software, while offering "commercial" versions or add-ons as proprietary software. The concept of open-core software has proven to be controversial, as many developers do not consider the business model to be true open-source software. Despite this, open-core models are used by many open-source software companies. Use of contributor license agreements Some open-core products require their contributors to sign a contributor license agreement, which either dictates that the copyright of all contributions to the product become the property of its owner, or that the product's owner is given an unlimited, non-exclusive license to use the contributions, but the authors retain copyright ownership. In an open-core s ...
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Microsoft Imagine
Microsoft Azure Dev Tools for Teaching or simply Azure Dev Tools for Teaching is a Microsoft program to provide students with Microsoft software design, Microsoft developer tools, Cloud Computing Access and learning resources. The program is available for university/college and K-12 students Azure for Student and Azure Dev Tools for teaching are available in more than 140 countries. It has formerly been known as Microsoft Imagine, DreamSpark and MSDN-AA. Azure Dev Tools for Teaching (previously known as Microsoft Imagine Standard and Premium) is a subscription-based offering for accredited schools and departments providing access to tools commonly used in science, technology, engineering, and math (STEM) programs. It provides professional developer and designer tools, software, and services from Microsoft to faculty and students. Many academic institutions provide information and resources for Azure Dev Tools for teaching and Azure for student under their academic IT Service ...
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Comodo Group
Xcitium, formerly known as Comodo Security Solutions, Inc., is a cybersecurity company headquartered in Bloomfield, New Jersey in the United States. History The company was founded in 1998 in the United Kingdom by Melih Abdulhayoğlu. The company relocated to the United States in 2004. Its products are focused on computer and internet security. The firm operates a certificate authority that issues SSL certificates. The company also helped on setting standards by contributing to the IETF (Internet Engineering Task Force) DNS Certification Authority Authorization (CAA) Resource Record. In October 2017, Francisco Partners acquired Comodo Certification Authority (Comodo CA) from Comodo Security Solutions, Inc. Francisco Partners rebranded Comodo CA in November 2018 to Sectigo. The change in name came less than a year after Comodo CA was acquired by Francisco Partners. On June 28, 2018, the new organization announced that it was expanding from TLS/SSL certificates into IoT security ...
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Open-source Software
Open-source software (OSS) is computer software that is released under a license in which the copyright holder grants users the rights to use, study, change, and distribute the software and its source code to anyone and for any purpose. Open-source software may be developed in a collaborative public manner. Open-source software is a prominent example of open collaboration, meaning any capable user is able to participate online in development, making the number of possible contributors indefinite. The ability to examine the code facilitates public trust in the software. Open-source software development can bring in diverse perspectives beyond those of a single company. A 2008 report by the Standish Group stated that adoption of open-source software models has resulted in savings of about $60 billion per year for consumers. Open source code can be used for studying and allows capable end users to adapt software to their personal needs in a similar way user scripts an ...
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Online Armor Personal Firewall
Online Armor Personal Firewall was a firewall originally developed by Australian company ((Tall Emu)), until the program was sold to Emsi Software GmbH (now Emsisoft). The program provides protection on a Microsoft Windows operating system from both inbound and outbound attacks. There are three editions of this product: *Online Armor Free is freeware but is licensed for personal use only and has a limited featureset. *Online Armor Premium is a more comprehensive commercial firewall that includes anti-phishing and anti-spam capabilities. Overview In an independent proactive security challenge test performed by matousec.com, Online Armor Premium received a score of 99%, surpassing more well-known firewalls, such as ZoneAlarm and Kaspersky Internet Security. A well known vulnerability profiling site and company, Secunia, had not found any vulnerabilities as of March, 2008 in the software, though Matousec reported a weakness 25 March 2008 that has been repaired in the latest versio ...
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