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Cult Brand
A cult brand is a symbol-intensive brand usually tied to a single customer segment or a specific product category. Cult brands deliver a sense of belonging between people who share the same culture and passions. Harley-Davidson is a typical example of cult brand because they effectively express open roads culture, free spirit mythology, and connotations of Hells Angels’ machismo. These ideas amass a following of the company's brand. Other cult brands, often characterized by exclusive owners clubs and intensive social activities, are Ferrari, Ducati, Nautor Swan, Fender, Cohiba, and Breguet. /sup> Benign cults Cult Brands fall into the category of benign cults which can be defined as a following where members are truly attached or intensely devoted to the product/service the brand provides. Benign Cults are not destructive and are welcoming of new members. In benign cults, human desires are fulfilled in a positive and unharmful way. Defining factors A brand can be d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Symbol-intensive Brand
A symbol-intensive brand is a brand adopted not only for its functional benefits, but above all, for the strong symbolism and significance that it is able to transmit, allowing a consumer to express his or her identity, to signal status or manifest a sense of belonging to a group. Businesses might be based on three different types of knowledge: analytical; synthetic or symbolic. Creative or cultural businesses, such as entertainment, publishing, design, or fashion, draw heavily on a symbolic knowledge base. They serve important symbolic functions such as capturing, refracting, and legitimating social knowledge and values. The essence of a brand or a product in these industries resides in its meaning for the consumer rather than in its function. The symbol-intensive brand definition has been firstly introduced by Stefania Saviolo and Antonio Marazza in the book ‘Lifestyle Brands – A Guide to Inspirational Marketing’. Analyzing a brand's choices in terms of competitive scope (n ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Skateboarding
Skateboarding is an extreme sport, action sport originating in the United States that involves riding and performing tricks using a skateboard, as well as a recreational activity, an art form, an entertainment industry Profession, job, and a method of transportation. Skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2009 report found that the skateboarding market is worth an estimated $4.8 billion in annual revenue, with 11.08 million active skateboarders in the world. In 2016, it was announced that skateboarding would be represented at the 2020 Summer Olympics in Tokyo, for both male and female teams. Since the 1970s, skateparks have been constructed specifically for use by skateboarders, freestyle BMXers, aggressive inline skating, aggressive skaters, and more recently, Freestyle scootering, scooters. However, skateboarding has become controversial in areas in which the activity, although illegal, has damaged curbs, stoneworks, steps, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brands
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cult Wine
Cult wines are wines for which dedicated groups of committed enthusiasts will pay large sums of money. Cult wines are often seen as trophy wines to be collected or as investment wine to be held rather than consumed. Because price is often seen as an indicator of quality, sellers may adopt a premium pricing strategy where high prices are used to increase the desirability of such wines. This is true even for less expensive wines. For example, one vintner explained that "on several occasions we have had difficulty selling wines at US$75, but as soon as we raise the price to US$125 they sell out and get put on allocation".''Decanter'' (June, 2006). "Cape crusaders". pp. 90 & 92 Other wines that fall under the title occasionally are from Burgundy, Bordeaux, Rhône and Italy. These wines when scored highly by Robert Parker have had a tendency to increase in price resembling the Bordeaux investment market. California cult wines California cult wines refers to any of the California w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barack Obama
Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the United States. He previously served as a U.S. senator from Illinois from 2005 to 2008 and as an Illinois state senator from 1997 to 2004, and previously worked as a civil rights lawyer before entering politics. Obama was born in Honolulu, Hawaii. After graduating from Columbia University in 1983, he worked as a community organizer in Chicago. In 1988, he enrolled in Harvard Law School, where he was the first black president of the '' Harvard Law Review''. After graduating, he became a civil rights attorney and an academic, teaching constitutional law at the University of Chicago Law School from 1992 to 2004. Turning to elective politics, he represented the 13th district in the Illinois Senate from 1997 until 2004, when he ran for the U ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Oprah Winfrey Show
''The Oprah Winfrey Show'', often referred to as ''The Oprah Show'' or simply ''Oprah'', is an American daytime broadcast syndication, syndicated talk show that aired nationally for 25 seasons from September 8, 1986, to May 25, 2011, in Chicago, Chicago, Illinois. Produced and hosted by Oprah Winfrey, it remains the highest-rated daytime talk show in American television history. The show was highly influential to many young stars, and many of its themes have penetrated into the American pop-cultural consciousness. Winfrey used the show as an educational platform, featuring book clubs, interviews, self-improvement segments, and philanthropic forays into world events. The show did not attempt to profit off the products it endorses; it had no licensing agreement with retailers when products were promoted, nor did the show make any money from endorsing books for its book club. ''Oprah'' was one of the longest-running daytime television talk shows in history. The show received 47 D ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IPod
The iPod is a discontinued series of portable media players and multi-purpose mobile devices designed and marketed by Apple Inc. The first version was released on October 23, 2001, about months after the Macintosh version of iTunes was released. Apple sold an estimated 450 million iPod products as of 2022. Apple discontinued the iPod product line on May 10, 2022. At over 20 years, the iPod brand is the oldest to be discontinued by Apple. Like other digital music players, some versions of the iPod can serve as external data storage devices. Prior to macOS 10.15, Apple's iTunes software (and other alternative software) could be used to transfer music, photos, videos, games, contact information, e-mail settings, Web bookmarks, and calendars to the devices supporting these features from computers using certain versions of Apple macOS and Microsoft Windows operating systems. Before the release of iOS 5, the iPod branding was used for the media player included with the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Macworld/iWorld
Macworld/iWorld was an information technology trade show with conference tracks dedicated to the Apple Macintosh platform. It was held annually in the United States during January. Originally ''Macworld Expo'' and then ''Macworld Conference & Exposition'', the gathering dates back to 1985. The conference was organized by International Data Group (IDG), co-publisher of ''Macworld'' magazine. On December 18, 2008, Apple announced that the 2009 Macworld Conference & Expo would be the last in which the company participates. On October 14, 2014, IDG suspended Macworld/iWorld indefinitely. History The first Macworld Expo occurred in 1985 in San Francisco. The conference itself was created by Peggy Kilburn, who helped to increase the size and profit of the event during her tenure (1985–1999). Among the speakers recruited by Kilburn were David Pogue, Steve Case, Bob LeVitus, as well as representatives from BMUG, LaserBoard, and other major user groups. Participation by Apple was us ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Inc
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user inter ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yoga
Yoga (; sa, योग, lit=yoke' or 'union ) is a group of physical, mental, and spiritual practices or disciplines which originated in ancient India and aim to control (yoke) and still the mind, recognizing a detached witness-consciousness untouched by the mind ('' Chitta'') and mundane suffering (''Duḥkha''). There is a wide variety of schools of yoga, practices, and goals in Hinduism, Buddhism, and Jainism,Stuart Ray Sarbacker, ''Samādhi: The Numinous and Cessative in Indo-Tibetan Yoga''. SUNY Press, 2005, pp. 1–2.Tattvarthasutra .1 see Manu Doshi (2007) Translation of Tattvarthasutra, Ahmedabad: Shrut Ratnakar p. 102. and traditional and modern yoga is practiced worldwide. Two general theories exist on the origins of yoga. The linear model holds that yoga originated in the Vedic period, as reflected in the Vedic textual corpus, and influenced Buddhism; according to author Edward Fitzpatrick Crangle, this model is mainly supported by Hindu scholars. According ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lululemon
lululemon athletica inc. (; styled in all lowercase) is a Canadian multinational athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States. It was founded in 1998 as a retailer of yoga pants and other yoga wear, and has expanded to also sell athletic wear, lifestyle apparel, accessories, and personal care products. The company has 574 stores internationally, and also sells online. History Lululemon was founded in 1998 by Chip Wilson in Vancouver, with its first standalone store opening in November 2000.Rob Walker, July 21, 2009"Marketing Pose" ''The New York Times'', Retrieved . "...it's no surprise that some yoga devotees have zeroed in on it as an annoying phony-baloney symbol. Elaine Lipson, a writer and editor in Boulder, Colo., who ..." Wilson created the name to have many L's so that it would sound western to Japanese buyers, who often have difficulty pronouncing the letter. He later remarked that he found it "funny to w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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