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Crushable
Defy Media was an American digital media company that produced original online content for the 12–34 age group. Originally founded in 1996 as Alloy Online (later Alloy Digital), the final company was formed in 2013 by its merger with Break Media. On November 6, 2018, the company ceased operations after its assets were frozen by creditors leaving channels like Smosh without a company. Several former employees blamed poor financial management, while high overhead from YouTube, legal troubles, overly-aggressive expansion, and a shrinking advertising market were also described as contributing factors. History 1996–2009: Alloy, Inc. Alloy, Inc. (also known as Alloy Online) was founded in 1996 by James K. Johnson and Matthew Diamond as a holding company for ''Alloy'', a teen-oriented magazine and website. By the time the company went public in May 1999, the website earned $15.5 million in monthly revenue and 1.3 million registered users. In January 2000, they purchased book ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alloy Digital
Defy Media was an American digital media company that produced original online content for the 12–34 age group. Originally founded in 1996 as Alloy Online (later Alloy Digital), the final company was formed in 2013 by its merger with Break Media. On November 6, 2018, the company ceased operations after its assets were frozen by creditors leaving channels like Smosh without a company. Several former employees blamed poor financial management, while high overhead from YouTube, legal troubles, overly-aggressive expansion, and a shrinking advertising market were also described as contributing factors. History 1996–2009: Alloy, Inc. Alloy, Inc. (also known as Alloy Online) was founded in 1996 by James K. Johnson and Matthew Diamond as a holding company for ''Alloy'', a teen-oriented magazine and website. By the time the company went public in May 1999, the website earned $15.5 million in monthly revenue and 1.3 million registered users. In January 2000, they purchased book ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |