CoolBrands (branding Initiative)
CoolBrands may refer to: * CoolBrands International, a former Canadian frozen foods and desserts manufacturer. * Swisher Hygiene Swisher Hygiene Inc. is a sanitation company in the United States which until 2015 traded on the NASDAQ. Originally a janitorial service company, two-thirds of its revenue are now generated by selling cleaning and sanitizing chemicals. History ...

CoolBrands International
CoolBrands International was a Canadian frozen food and dessert company based in Markham, Ontario. Originally a frozen yoghurt vendor, CoolBrands acquired Eskimo Pie Corporation in 2000 and Chipwich in 2002. It acquired the Breyers and Light 'N Lively yoghurt brands from Kraft Foods. Under the stewardship of Michael Serruya (President and CEO), CoolBrands held exclusive long-term licenses for brands including Weight Watchers, Godiva, Tropicana, Betty Crocker, Trix, Yoo hoo and Welch's. The company encountered financial difficulties after losing the Weight Watchers/Smart Ones licence in 2004. In December 2005, Markham-based International Franchise Corp. acquired Yogen Früz, founded in 1986 by brothers Michael Serruya and Aaron Serruya, along with the CoolBrands franchise division which included the Swensen's ice cream restaurant chain. By 2007, CoolBrands was selling off most or all of its core assets. In February 2007, CoolBrands sold Eskimo Pie and Chipwich to the Dreyer's ...
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