|
Company Renaming
Product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image, such as positioning and the design of logo, packaging and the product itself. The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. Principles A key ingredient in launching a successful company is the selection of its name. Product names that are considered generally sound have several qualities in common. *They strategically distinguish the product from its competitors by convey ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
General Motors
The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and was the largest in the world for 77 years before losing the top spot to Toyota in 2008. General Motors operates manufacturing plants in eight countries. Its four core automobile brands are Chevrolet, Buick, GMC (automobile), GMC, and Cadillac. It also holds interests in Chinese brands Wuling Motors and Baojun as well as DMAX (engines), DMAX via joint ventures. Additionally, GM also owns the BrightDrop delivery vehicle manufacturer, GM Defense, a namesake Defense vehicles division which produces military vehicles for the United States government and military; the vehicle safety, security, and information services provider OnStar; the auto parts company ACDelco, a GM Financial, namesake financial lending service; and majority ownership in t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo!
Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Management and 10% by Verizon Communications. It provides a web portal, search engine Yahoo Search, and related services, including My Yahoo!, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo! Native. Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, usage declined in the late 2000s as some services discontinued and it lost market share to Facebook and Google. History Founding In January 1994, Yang and Filo were electrical engineering graduate students at Stanford University, when they created a website named "Jerry and David's guide to the World Wide Web". The site was a human-edited web directory, or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cisco
Cisco Systems, Inc., commonly known as Cisco, is an American-based multinational digital communications technology conglomerate corporation headquartered in San Jose, California. Cisco develops, manufactures, and sells networking hardware, software, telecommunications equipment and other high-technology services and products. Cisco specializes in specific tech markets, such as the Internet of Things (IoT), domain security, videoconferencing, and energy management with leading products including Webex, OpenDNS, Jabber, Duo Security, and Jasper. Cisco is one of the largest technology companies in the world ranking 74 on the Fortune 100 with over $51 billion in revenue and nearly 80,000 employees. Cisco Systems was founded in December 1984 by Leonard Bosack and Sandy Lerner, two Stanford University computer scientists who had been instrumental in connecting computers at Stanford. They pioneered the concept of a local area network (LAN) being used to connect distant compute ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mount Fuji
, or Fugaku, located on the island of Honshū, is the highest mountain in Japan, with a summit elevation of . It is the second-highest volcano located on an island in Asia (after Mount Kerinci on the island of Sumatra), and seventh-highest peak of an island on Earth. Mount Fuji is an active stratovolcano that last erupted from 1707 to 1708. The mountain is located about southwest of Tokyo and is visible from there on clear days. Mount Fuji's exceptionally symmetrical cone, which is covered in snow for about five months of the year, is commonly used as a cultural icon of Japan and it is frequently depicted in art and photography, as well as visited by sightseers and climbers. Mount Fuji is one of Japan's along with Mount Tate and Mount Haku. It is a Special Place of Scenic Beauty and one of Japan's Historic Sites. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Company Name Etymologies
This is a list of company names with their name origins explained. Some of the origins are disputed. 0–9 *19 Entertainment – talent company founded by Simon Fuller and "named after Paul Hardcastle's single 19, the first No. 1 Fuller had a hand in", according to ''TV Guide'' After selling 19 Entertainment to CKX, Inc, Fuller founded XIX Entertainment, which is 19 in Roman numerals. *20th Century Fox – film studio; formed in 1935 through the merger of William Fox's Fox Film, and Twentieth Century Pictures. *21st Century Fox – media company formed by spinning off News Corporation's TV and movie properties in 2013. It owned 20th Century Fox, the Fox Broadcasting Company, Fox News, Star TV and others until it was bought by Disney in 2019. *23andMe – using the 23 pairs of chromosomes that make up each person's genome, the company helps individuals make sense of their own genome. *343 Industries – ''Halo'' game developer founded by Microsoft after the departing of Bungie, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
EBay
eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a notable success story of the dot-com bubble. eBay is a multibillion-dollar business with operations in about 32 countries, as of 2019. The company manages the eBay website, an online auction and shopping website in which people and businesses buy and sell a wide variety of goods and services worldwide. The website is free to use for buyers, but sellers are charged fees for listing items after a limited number of free listings, and an additional or separate fee when those items are sold. In addition to eBay's original auction-style sales, the website has evolved and expanded to include: instant "Buy It Now" shopping; shopping by Universal Product Code, ISBN, or other kind of SKU number (via Half.com, which was shut down in 2017); and othe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wendy's
Wendy's is an American international fast food restaurant chain founded by Dave Thomas (1932–2002) on November 15, 1969, in Columbus, Ohio. Its headquarters moved to Dublin, Ohio, on January 29, 2006. As of December 31, 2018, Wendy's was the world's third-largest hamburger fast-food chain with 6,711 locations, following Burger King and McDonald's. On April 24, 2008, the company announced a merger with Triarc Companies Inc., a publicly traded company and the parent company of Arby's. Wendy's headquarters remained in Dublin. Following the merger, Triarc became known as Wendy's/Arby's Group, and later as the Wendy's Company. As of December 31, 2018, there are a total of 6,711 Wendy's outlets, including 353 that are company-owned and 6,358 that are franchised; 92% of all the locations are in North America. While the company determines standards for each store's exterior appearance, food quality, and menu, the store owners have control over hours of operations, interior decor, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hewlett-Packard
The Hewlett-Packard Company, commonly shortened to Hewlett-Packard ( ) or HP, was an American multinational information technology company headquartered in Palo Alto, California. HP developed and provided a wide variety of hardware components, as well as software and related services to consumers, small and medium-sized businesses ( SMBs), and large enterprises, including customers in the government, health, and education sectors. The company was founded in a one-car garage in Palo Alto by Bill Hewlett and David Packard in 1939, and initially produced a line of electronic test and measurement equipment. The HP Garage at 367 Addison Avenue is now designated an official California Historical Landmark, and is marked with a plaque calling it the "Birthplace of 'Silicon Valley'". The company won its first big contract in 1938 to provide test and measurement instruments for Walt Disney's production of the animated film ''Fantasia'', which allowed Hewlett and Packard to formally esta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barneys
Barneys New York Inc. is an American luxury brand founded in New York City in 1923. It has introduced major designers including Armani, Azzedine Alaïa, Comme des Garçons, Christian Louboutin, and Ermenegildo Zegna to the US market. Barneys New York was sold in November 2019 to Authentic Brands Group for $271.4 million. ''The New York Times'' reported that Authentic Brands Group's strategy is "essentially betting that the future of retail lies with abstract values." On Friday, January 15, 2021, Saks Fifth Avenue unveiled a 54,000-square-foot space on the fifth floor of its flagship in New York, titled Barneys at Saks. The collaboration is aimed at continuing Barneys New York tradition of unearthing and promoting emerging designers. On Monday, January 25, 2021, Saks Fifth Avenue unveiled the first standalone Barneys at Saks store at a 14,000-square-foot location in Greenwich, Connecticut. Operations under Pressman family ownership Early history Barney Pressman initially opene ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Amazon
Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology company Amazon or Amazone may also refer to: Places South America * Amazon Basin (sedimentary basin), a sedimentary basin at the middle and lower course of the river * Amazon basin, the part of South America drained by the river and its tributaries * Amazon Reef, at the mouth of the Amazon basin Elsewhere * 1042 Amazone, an asteroid * Amazon Creek, a stream in Oregon, US People * Amazon Eve (born 1979), American model, fitness trainer, and actress * Lesa Lewis (born 1967), American professional bodybuilder nicknamed "Amazon" Art and entertainment Fictional characters * Amazon (Amalgam Comics) * Amazon, an alias of the Marvel supervillain Man-Killer * Amazons (DC Comics), a group of superhuman characters * The Amazon, a ' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
London Fog (company)
London Fog is an American manufacturer of coats and other apparel. The company was founded in 1922 as the ''Londontown'' clothing company by Israel Myers. Products manufactured by London Fog include trench coats, raincoats, jackets, parkas. Accessories include handbags and umbrellas. History During World War II the company was known for making waterproof clothing for the United States Navy. Following the war the company partnered with DuPont to make material for use in raincoats. These coats, which were the first to have a patented removable liner, were sold in Philadelphia, where they became very popular. Myers started experimenting with different fabrics in 1951, working with blends of cotton and polyester to help make a waterproof fabric. London Fog introduced its first Maincoat and was found/sold in Saks Fifth Avenue in 1954, being one of the first companies to sell the raincoats and trench coats. The coat originally sold for $29.95, and named as a "Maincoat" by Myers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
.jpg "Click for more on -> Brand")
