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Chrysler Building Midtown Manhattan New York City 1932
Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotive company Stellantis. In addition to the Chrysler brand, Stellantis North America sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. It also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. It was acquired by Daimler-Benz, which in 1998 renamed itself DaimlerChrysler. After Daimler divested Chrysler in 2007, the company operated as Chrysler LLC (2007–2009) and Chrysler Group LLC (2009–2014) before being acquired by Fiat S.p.A. and becoming a subsidiary of the newly formed Fiat Chrysler Automobiles ("FCA") in 2014. Chrysler in 2021 is a subs ...
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Stellantis
Stellantis N.V. is a multinational automotive manufacturing corporation formed in 2021 on the basis of a 50–50 cross-border merger between the Italian-American conglomerate Fiat Chrysler Automobiles (FCA) and the French PSA Group. The company is headquartered in Amsterdam. In terms of global vehicle sales in 2021, Stellantis was the world's fifth-largest automaker behind Toyota, Volkswagen, Hyundai, and General Motors. The primary listings for the company's stock are on Milan's Borsa Italiana and on Euronext Paris. The principal activity of Stellantis is the design, development, manufacture and sale of automobiles bearing its 16 brands of Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS, Fiat, Fiat Professional, Jeep, Lancia, Maserati, Mopar, Opel, Peugeot, Ram, and Vauxhall. At the time of the merger, Stellantis had approximately 300,000 employees, a presence in more than 130 countries with manufacturing facilities in 30 countries. Etymology The name comes fr ...
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Alfa Romeo
Alfa Romeo Automobiles S.p.A. () is an Italian luxury car manufacturer and a subsidiary of Stellantis. The company was founded on 24 June 1910, in Milan, Italy. "Alfa" is an acronym of its founding name, "Anonima Lombarda Fabbrica Automobili." "Anonima" means "anonymous", which was a legal form of company at the time ( Società anonima). In the initial set-up phase, in order to have a building to produce cars, the company bought the Portello factory building of Darracq in Milan, which was closing up and selling all its assets. The brand is known for sport-oriented vehicles and has been involved in car racing since 1911. Alfa Romeo was owned by Fiat Chrysler Automobiles, the company that was responsible for the production of Alfa Romeo cars until its operations were fully merged with those of the PSA Group to form Stellantis on 16 January 2021. The first car produced by the company was the 1910 24 HP, designed by Giuseppe Merosi. A.L.F.A. ventured into motor racing, with driv ...
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Plymouth (automobile)
Plymouth was a brand of automobiles produced by Chrysler, Chrysler Corporation and its successor Mercedes-Benz Group, DaimlerChrysler. The brand was launched in 1928 to compete in what was then described as the "low-priced" market segment that was dominated by Chevrolet and Ford Motor Company, Ford. It became a high-volume seller for the automaker until the late 1990s. Plymouth cars were marketed primarily in the United States. The brand was withdrawn from the marketplace in 2001. The Plymouth models that were produced up to then were either discontinued or rebranded as Chrysler or Dodge. History Origins The Plymouth automobile was introduced at Madison Square Garden (1925), Madison Square Garden on July 7, 1928. It was Chrysler Corporation's first entry in the low-priced field previously dominated by Chevrolet and Ford. Plymouths were initially priced higher than the competition, but offered standard features such as internal expanding hydraulic brakes that Ford and Chevrol ...
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Fargo Trucks
Fargo was a brand of trucks originally produced in the United States in 1913 by the Fargo Motor Car Company. Dropped in 1922, the name was reintroduced for a line of trucks manufactured by the Chrysler Corporation after purchasing Fargo Motors in 1928. Later, Chrysler absorbed Dodge and started producing its truck line, so over time, Fargo trucks became rebadged Dodges, similar to the parallel sale by General Motors of its GMC and Chevrolet truck lines. The modern-day descendant of Chrysler's truck division is now known as Ram Trucks. History The first Fargo trucks were built in Pilsen, Chicago, by the Fargo Motor Car Company from 1913 until 1922. In 1928, Chrysler bought the business and created their own line of Fargo trucks. Shortly after its creation, Chrysler also bought the Dodge Brothers Company, adding Dodge- and Graham Brothers-badged trucks to its product line. From then on, Fargo trucks were almost identical to Dodge models, save for trim and name, and were ...
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Buick
Buick () is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General Motors in 1908. Before the establishment of General Motors, GM founder William C. Durant had served as Buick's general manager and major investor. In the North American market, Buick is a premium automobile brand, selling luxury vehicles positioned above GM's mainstream brands, while priced below the flagship luxury Cadillac division. Buick's current target demographic according to ''The Detroit News'' is "a successful executive with family." After securing its market position in the late 1930s, when junior companion brand Marquette and Cadillac junior brand LaSalle were discontinued, Buick was positioned as an upscale luxury car below the Cadillac. During this same time period, many manufacturers were introducing V8 engines in their ...
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Market Segmentation
In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as ''segments'') based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles. The overall aim of segmentation is to identify ''high yield segments'' – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries, while business-to-consumer (B2C) sellers might segment the market into demographic segments, such as lifestyle, behavior, ...
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General Motors
The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and was the largest in the world for 77 years before losing the top spot to Toyota in 2008. General Motors operates manufacturing plants in eight countries. Its four core automobile brands are Chevrolet, Buick, GMC (automobile), GMC, and Cadillac. It also holds interests in Chinese brands Wuling Motors and Baojun as well as DMAX (engines), DMAX via joint ventures. Additionally, GM also owns the BrightDrop delivery vehicle manufacturer, GM Defense, a namesake Defense vehicles division which produces military vehicles for the United States government and military; the vehicle safety, security, and information services provider OnStar; the auto parts company ACDelco, a GM Financial, namesake financial lending service; and majority ownership in t ...
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PSA Group
The PSA Group (), legally known as Peugeot S.A. (Peugeot Société Anonyme, trading as Groupe PSA; formerly known as PSA Peugeot Citroën from 1991 to 2016) was a French multinational automotive manufacturing company which produced automobiles and motorcycles under the Peugeot, Citroën, DS, Opel and Vauxhall brands. On 18 December 2019, PSA and Fiat Chrysler Automobiles (FCA) announced that they had agreed to the terms of a binding $50 billion merger. On 16 July 2020, both companies announced the new name for their merged operations, Stellantis. The deal closed on 16 January 2021. Stellantis is now the third largest automotive manufacturing company, behind only Volkswagen and Toyota. Peugeot was the largest PSA brand. PSA was listed on the Euronext Paris stock exchange and was a constituent of the CAC 40 index. Beginning in 2016, PSA began to outline a strategy which entailed the rapid expansion of the company, through both geographic expansion and acquisitions of other ...
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Fiat Chrysler Automobiles
Fiat Chrysler Automobiles N.V. (FCA) was an Italian-American multinational corporation primarily known as a manufacturer of automobiles, commercial vehicles, auto parts and production systems. The Italian holding company Exor was the largest shareholder and owner of voting rights. At the time it was the world's eighth largest automobile maker. The group was established in October 2014 through the merger of Chrysler Group and Fiat S.p.A. Its corporate headquarters were domiciled in Amsterdam and its financial headquarters were in London. The holding company was listed on the New York Stock Exchange and Milan's Borsa Italiana. Exor, an Italian investment group controlled by the Agnelli family, owned 29.19% of FCA and controlled 44.31% through a loyalty voting mechanism.FCA_2014_Annual_Report.pdfFCA Annual_Report at 31 December 2014 Retrieved 4 March 2016. FCA's mass-market brands operated through two main subsidiaries: FCA Italy (previously Fiat Group Automobiles SpA) with he ...
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Fiat S
Fiat Automobiles S.p.A. (, , ; originally FIAT, it, Fabbrica Italiana Automobili di Torino, lit=Italian Automobiles Factory of Turin) is an Italian automobile manufacturer, formerly part of Fiat Chrysler Automobiles, and since 2021 a subsidiary of Stellantis through its Italian division Stellantis Italy. Fiat Automobiles was formed in January 2007 when Fiat S.p.A. reorganized its automobile business, and traces its history back to 1899 when the first Fiat automobile, the Fiat 4 HP, was produced. Fiat Automobiles is the largest automobile manufacturer in Italy. During its more than century-long history, it remained the largest automobile manufacturer in Europe and the third in the world after General Motors and Ford for over 20 years, until the car industry crisis in the late 1980s. In 2013, Fiat S.p.A. was the second largest European automaker by volumes produced and the seventh in the world, while FCA was the world's eighth-largest automaker. In 1970, Fiat Automobiles employ ...
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Daimler AG
The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacturers. Daimler-Benz was formed with the merger of Benz & Cie. and Daimler Motoren Gesellschaft in 1926. The company was renamed DaimlerChrysler upon acquiring the American automobile manufacturer Chrysler Corporation in 1998, and was again renamed Daimler AG upon divestment of Chrysler in 2007. In 2021, Daimler AG was the second-largest German automaker and the sixth-largest worldwide by production. In February 2022, Daimler was renamed Mercedes-Benz Group. The Mercedes-Benz Group's marques are Mercedes-Benz for cars and vans (including Mercedes-AMG and Mercedes-Maybach) and Smart. It has shares in other vehicle manufactures such as Daimler Truck, Denza, BAIC Motor and Aston Martin. By unit sales, the Mercedes-Benz Group is the thirteenth- ...
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Street & Racing Technology
SRT (Street & Racing Technology) is an American high-performance automobile group within Dodge and the wider Stellantis North America family. As well as Dodge, they have previously tuned and produced cars for Chrysler and Jeep. Origins of the brand came back to 1989 when a team known as "Team Viper" was put together to develop the Dodge Viper. It later merged with Team Prowler, the developers of the Plymouth Prowler, to become Specialty Vehicle Engineering (SVE). This was renamed Performance Vehicle Operations (PVO) from January 2002 until around 2004. Since all PVO vehicles used the SRT brand, the development team itself was renamed SRT in 2004. SRT heavily tuned and produced vehicles for the Chrysler, Dodge, and Jeep brands, including Police models for Chrysler/FCA Fleet Division. Cars The naming convention used by SRT for its models is indicative of the vehicle's engine type. The number that follows the "SRT" prefix denotes the number of engine cylinders. For example: the ...
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