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Choice
A choice is the range of different things from which a being can choose. The arrival at a choice may incorporate motivators and models. For example, a traveler might choose a route for a journey based on the preference of arriving at a given destination at a specified time. The preferred (and therefore chosen) route can then account for information such as the length of each of the possible routes, the amount of fuel in the vehicle, traffic conditions, etc. Simple choices might include what to eat for dinner or what to wear on a Saturday morning – choices that have relatively low-impact on the chooser's life overall. More complex choices might involve (for example) what candidate to vote for in an election, what profession to pursue, a life partner, etc. – choices based on multiple influences and having larger ramifications. Freedom of choice is generally cherished, whereas a severely limited or artificially restricted choice can lead to discomfort with choosing, and p ...
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Choice Architecture
Choice architecture is the design of different ways in which choices can be presented to decision makers, and the impact of that presentation on decision-making. For example, each of the following: * the number of choices presented * the manner in which attributes are described * the presence of a "default" can influence consumer choice. As a result, advocates of libertarian paternalism and asymmetric paternalism have endorsed the deliberate design of choice architecture to nudge consumers toward personally and socially desirable behaviors like saving for retirement, choosing healthier foods, or registering as an organ donor. These interventions are often justified in that well-designed choice architectures can compensate for irrational decision-making biases to improve consumer welfare. These techniques have consequently become popular among policymakers, leading to the formation of the UK's Behavioural Insights Team and the White House "Nudge Unit" for example. While man ...
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Choice Modelling
Choice modelling attempts to model the decision process of an individual or segment via revealed preferences or stated preferences made in a particular context or contexts. Typically, it attempts to use discrete choices (A over B; B over A, B & C) in order to infer positions of the items (A, B and C) on some relevant latent scale (typically "utility" in economics and various related fields). Indeed many alternative models exist in econometrics, marketing, sociometrics and other fields, including utility maximization, optimization applied to consumer theory, and a plethora of other identification strategies which may be more or less accurate depending on the data, sample, hypothesis and the particular decision being modelled. In addition, choice modelling is regarded as the most suitable method for estimating consumers' willingness to pay for quality improvements in multiple dimensions. Related terms There are a number of terms which are considered to be synonyms with the term ch ...
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Paradox Of Choice
''The Paradox of Choice – Why More Is Less'' is a book written by American psychologist Barry Schwartz and first published in 2004 by Harper Perennial. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. The book analyses the behavior of different types of people (in particular, maximizers and satisficers) facing the rich choice. This book argues that the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution and how our obsession with choice encourages us to seek that which makes us feel worse. Summary "Autonomy and freedom of choice are critical to our well being, and choice is critical to freedom and autonomy. Nonetheless, though modern Americans have more choice than any group of people ever has before, and thus, presumably, more freedom and autonomy, we don't seem to be benefiting from it psy ...
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The Paradox Of Choice
''The Paradox of Choice – Why More Is Less'' is a book written by American psychologist Barry Schwartz (psychologist), Barry Schwartz and first published in 2004 by Harper Perennial. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. The book analyses the behavior of different types of people (in particular, maximizers and Satisficing, satisficers) facing the rich choice. This book argues that the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution and how our obsession with choice encourages us to seek that which makes us feel worse. Summary "Autonomy and freedom of choice are critical to our Well-being, well being, and choice is critical to freedom and autonomy. Nonetheless, though modern United States, Americans have more choice than any group of people ever has before, and thus, presumably, m ...
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Choiceless Awareness
is posited in philosophy, psychology, and spirituality to be the state of unpremeditated, complete awareness of the present without preference, effort, or compulsion. The term was popularized in mid-20th century by Indian philosopher Jiddu Krishnamurti; the concept is a central theme in his philosophy. Similar or related concepts had been previously developed in several religious or spiritual traditions. The term, or others like it, has also been used to describe traditional and contemporary meditation practices, both secular and religious. By the as a concept or term had appeared in a variety of fields, including neuroscience, therapy, and sociology, as well as in art. However, Krishnamurti's approach to the subject was unique and differs from both prior and later notions. Jiddu Krishnamurti Choiceless awareness is a major topic in the exposition of Indian philosopher Jiddu Krishnamurti (18951986). Beginning in the 1930s, he often commented on the subject, which became a recurr ...
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Choice Overload
Overchoice or choice overload is a cognitive impairment in which people have a difficult time making a decision when faced with many options. The term was first introduced by Alvin Toffler in his 1970 book, ''Future Shock''.Thomas W. Simon, ''Democracy and Social Injustice: Law, Politics, and Philosophy'', Rowman & Littlefield, 1995, Google Print, p.143/ref> This phenomenon in particular has come under some criticism due to increased scrutiny of scientific research related to the replication crisis and has not been adequately reproduced by subsequent research, thereby calling into question its validity. Psychological process The phenomenon of overchoice occurs when many equivalent choices are available. Making a decision becomes overwhelming due to the many potential outcomes and risks that may result from making the wrong choice. Having too many approximately equally good options is mentally draining because each option must be weighed against alternatives to select the best one. ...
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Preference
In psychology, economics and philosophy, preference is a technical term usually used in relation to choosing between alternatives. For example, someone prefers A over B if they would rather choose A than B. Preferences are central to decision theory because of this relation to behavior. Some methods such as Ordinal Priority Approach use preference relation for decision-making. As connative states, they are closely related to desires. The difference between the two is that desires are directed at one object while preferences concern a comparison between two alternatives, of which one is preferred to the other. In insolvency, the term is used to determine which outstanding obligation the insolvent party has to settle first. Psychology In psychology, preferences refer to an individual's attitude towards a set of objects, typically reflected in an explicit decision-making process (Lichtenstein & Slovic, 2006). The term is also used to mean evaluative judgment in the sense of liking ...
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Sheena Iyengar
Sheena S. Iyengar is a former S.T. Lee Professor of Business in the Management Department at Columbia Business School, widely and best known as an expert on choice. Her research focuses on the many facets of decision making, including: why people want choice, what affects how and what we choose, and how we can improve our decision making. She has presented TED talks on choice and is the author of ''The Art of Choosing'' (2010). Early life and education Iyengar was born in Toronto, Ontario, Canada. Her parents were immigrants from Delhi, India. As a child, she was diagnosed with a rare form of retinitis pigmentosa, an inherited disease of retinal degeneration. By the age of nine, she could no longer read. By the age of sixteen, she was completely blind, although able to perceive light. She remains blind as an adult. Iyengar’s father died of a heart attack when she was thirteen. This change in family circumstances, and Iyengar’s loss of vision, prompted Iyengar’s mo ...
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Kent Greenfield (law Professor)
Kent Greenfield is an American lawyer, Professor of Law and Law Fund Research Scholar at Boston College, and frequent commentator to ''The Huffington Post''. He is the author of ''The Myth of Choice: Personal Responsibility in a World of Limits'' and ''The Failure of Corporate Law: Fundamental Flaws and Progressive Possibilities'', published by University of Chicago Press in 2006, and scholarly articles. He is best known for his "stakeholder" critique of the conventional legal doctrine and theory of corporate law, and for his leadership in a legal battle between law schools and the Pentagon over free speech and gay rights. Early life and career Greenfield spent most of his childhood in Princeton, Kentucky, where his father worked as a Baptist minister and his mother as a school teacher. Greenfield earned an A.B. in economics and history with honors from Brown University in 1984. After graduating, he worked as a corporate policy advisor at Levi Strauss & Co. in San Francisco, a ...
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Renata Salecl
Renata Salecl (born 1962) is a Slovene philosopher, sociologist and legal theorist. She is a senior researcher at the Institute of Criminology, Faculty of Law at the University of Ljubljana, and holds a professorship at Birkbeck College, University of London.Biographical details
School of Law, Birkbeck College, 13 February 2013, Accessed: 2013-05-24. (Archived by the Wayback Machine at https://web.archive.org/web/20130926143218/http://www.bbk.ac.uk/law/our-staff/ft-academic/renata-salecl/biographical-details )
She has been a visiting professor at

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Brainwashing
Brainwashing (also known as mind control, menticide, coercive persuasion, thought control, thought reform, and forced re-education) is the concept that the human mind can be altered or controlled by certain psychological techniques. Brainwashing is said to reduce its subjects' ability to think critically or independently, to allow the introduction of new, unwanted thoughts and ideas into their minds, as well as to change their attitudes, values and beliefs. The term "brainwashing" was first used in English by Edward Hunter in 1950 to describe how the Chinese government appeared to make people cooperate with them. Research into the concept also looked at Nazi Germany, at some criminal cases in the United States, and at the actions of human traffickers. In the late 1960s and 1970s, there was considerable scientific and legal debate, as well as media attention, about the possibility of brainwashing being a factor when Lysergic acid diethylamide (LSD) was used, or in the conversi ...
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Personal Life
Personal life is the course or state of an individual's life, especially when viewed as the sum of personal choices contributing to one's personal identity. Apart from hunter-gatherers, most pre-modern peoples' time was limited by the need to meet necessities such as food and shelter through subsistence farming; leisure time was scarce. People identified with their social role in their community and engaged in activities based on necessity rather than on personal choice. Privacy in such communities was rare. The modern conception of "personal life" is an offshoot of modern Western society. Modern people tend to distinguish their work activities from their personal life and may seek work–life balance. It is a person's choices and preferences outside of work that define personal life, including one's choice of hobbies, cultural interests, manner of dress, mate, friends, and so on. In particular, what activities one engages in during leisure-time defines a person's personal life ...
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