Chipwich® 2020 Logo
The Chipwich is an ice cream sandwich made of ice cream between two chocolate chip cookies and then rolled in chocolate chips. The Chipwich name and logo is trademarked by Crave Better Foods, LLC based in Cos Cob, Connecticut. The original, created by Americans Richard LaMotta and Sam Metzger (1942–2010) in New York City in 1978, was made up of vanilla ice cream sandwiched by two chocolate chip cookies, with the sides rolled in chocolate chips, which stick to the ice cream. History While ice cream sandwiches have been sold in New York City since the 1890s, New York lawyer Richard LaMotta created the Chipwich in 1978. He introduced it to the city with a guerrilla marketing campaign, training sixty street cart vendors (mostly students) to sell the new product on the streets of New York, for a dollar each; this rapidly established Chipwich as a successful brand. Some twenty-five thousand Chipwiches were sold the first day, and within two weeks the company was selling 40,0 ...
[...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]