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Charles M. Berger
Charles Martin Berger (1936–2008) was a business executive who created several well-known advertising campaigns for H. J. Heinz Company, Heinz ketchup. He worked for Heinz for 32 years before moving on to become CEO of Scotts Miracle-Gro Company. Berger died in 2008 at the age of 72 after a protracted illness. Education and early career Berger was born in 1936 in Wilkes-Barre, Pennsylvania to Edward and Sadie Berger. He attended Princeton University where he graduated in 1958 and Harvard Business School where he earned his M.B.A. in 1960. His father owned a drugstore in Scranton, Pennsylvania where it is said he learned about the power of Product naming, branding. Berger started his career at Procter & Gamble in 1960 before being offered a position by H. J. Heinz Company, Heinz in 1964. Heinz Berger was behind the Heinz ketchup marketing campaign that touted the ketchup as being thick and having slow pouring qualities. Advertisements included "the ketchup race" from 1964 and " ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wilkes-Barre, Pennsylvania
Wilkes-Barre ( or ) is a city in the U.S. state of Pennsylvania and the county seat of Luzerne County, Pennsylvania, Luzerne County. Located at the center of the Wyoming Valley in Northeastern Pennsylvania, it had a population of 44,328 in the 2020 census. It is the second-largest city, after Scranton, Pennsylvania, Scranton, in the Scranton–Wilkes-Barre–Hazleton, PA Metropolitan Statistical Area, which had a population of 563,631 as of the 2010 United States census, 2010 census and is the fourth-largest metropolitan area in Pennsylvania after the Delaware Valley, Greater Pittsburgh, and the Lehigh Valley with an urban population of 401,884. Scranton/Wilkes-Barre is the cultural and economic center of a region called Northeastern Pennsylvania, which is home to over 1.3 million residents. Wilkes-Barre and the surrounding Wyoming Valley are framed by the Pocono Mountains to the east, the Endless Mountains to the north and west, and the Lehigh Valley to the south. The Susqu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
