Catalin Zmarandescu
Catalin is a brand name for a thermosetting polymer developed and trademarked in 1927 by the American Catalin Corporation of New York City, when the patent on Bakelite expired that year. A phenol formaldehyde resin, it can be worked with files, grinders, and cutters, and polished to a fine sheen. Catalin is produced by a two-stage process, different than other types of phenolic resins, and does not contain fillers, such as sawdust or carbon black. Catalin is transparent, near colorless, rather than opaque. Unlike other phenolics, it can be produced in bright colors or even marbled. This fact has made Catalin more popular than other types of Bakelite for consumer products. Catalin is heavy, quite greasy in feel, and as hard as brass. It is heat resistant and does not soften under boiling water. Like Bakelite, it gives off a distinctive phenolic odour when heated and can be tested using Simichrome, which turns from pink to yellow. Due to oxidation, older Catalin items darken i ...
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Brand Name
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ...
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