Carousel (advert)
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Carousel (advert)
''Carousel'' is an online advertisement launched in April 2009 by Philips Koninklijke Philips N.V. (), commonly shortened to Philips, is a Dutch multinational conglomerate corporation that was founded in Eindhoven in 1891. Since 1997, it has been mostly headquartered in Amsterdam, though the Benelux headquarters i ... to promote Philips Cinema 21:9 TV, Philips Cinema 21:9 LCD televisions. The 139-second (2m19s) piece is a continuous tracking shot of a frozen moment after an Armored car (valuables), armoured van heist gone wrong, with robbers dressed in clown masks holding a pitched battle with police officers inside a hospital. The campaign surrounding ''Carousel'' was led by the central Philips team at DDB in London and produced by advertising agency Tribal DDB in Amsterdam. It was directed by Adam Berg (director), Adam Berg, with production contracted to London-based production company Stinkdigital. The ad went on to become a huge critical success, winning the advertisin ...
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Aspect Ratio (image)
The aspect ratio of an image is the ratio of its width to its height, and is expressed with two numbers separated by a colon, such as ''16:9'', sixteen-to-nine. For the ''x'':''y'' aspect ratio, the image is ''x'' units wide and ''y'' units high. Common aspect ratios are 1.85:1 and 2.39:1 in cinematography, 4:3 and 16:9 in television photography, and 3:2 in still photography. Some common examples The common film aspect ratios used in cinemas are 1.85:1 and 2.39:1.The 2.39:1 ratio is commonly labeled 2.40:1, e.g., in the American Society of Cinematographers' ''American Cinematographer Manual'' (Many widescreen films before the 1970 SMPTE revision used 2.35:1). Two common videographic aspect ratios are 4:3 (1.:1), the universal video format of the 20th century, and 16:9 (1.:1), universal for high-definition television and European digital television. Other cinema and video aspect ratios exist, but are used infrequently. In still camera photography, the most common aspect ra ...
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Cannes Lions International Advertising Festival
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films sho ...
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Boards (magazine)
''Boards'' is a former international trade publication catering to the advertising community. Launched in August 1999, the magazine was published monthly until May 2010, when a corporate restructuring of its Canadian publisher, Brunico Communications Ltd., led to the brand's shelving. Responsibility for editing the offline magazine and "Boards Online", its online equivalent, was initially split between Mark Smyka (a former senior editor of ''Marketing (magazine), Marketing'') and Liz Saunderson. Over the following decade, editorial responsibility fell to Teressa Iezzi, Sandy Hunter,Hunter, Sandy;Don't call it a comeback", ''Boards'', 1 March 2002. Retrieved 27 March 2011. and Rae Ann Fera. Eventually, editing the two branches was consolidated into a single role. The magazine was launched by Tom Symes who ran the brand from 1999 to 2003 when Jonathan Verk took over as Publisher. Verk ran the publication from 2003 - 2008 during which tome he introduced several new profitable events a ...
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Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ...
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Press Release
A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information. A press release is traditionally composed of nine structural elements, including a headline, dateline, introduction, body, and other components. Press releases are typically delivered to news media electronically, ready to use, and often subject to "do not use before" time, known as a news embargo. A special example of a press release is a communiqué (), which is a brief report or statement released by a public agency. A communiqué is typically issued after a high-level meeting of international leaders. Using press release material can benefit media corporations because they help decrease costs and improve the amount of material a media firm can output in a cer ...
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Movie Theater
A movie theater (American English), cinema (British English), or cinema hall ( Indian English), also known as a movie house, picture house, the movies, the pictures, picture theater, the silver screen, the big screen, or simply theater is a building that contains auditoria for viewing films (also called movies) for entertainment. Most, but not all, movie theaters are commercial operations catering to the general public, who attend by purchasing a ticket. The film is projected with a movie projector onto a large projection screen at the front of the auditorium while the dialogue, sounds, and music are played through a number of wall-mounted speakers. Since the 1970s, subwoofers have been used for low-pitched sounds. Since the 2010s, the majority of movie theaters have been equipped for digital cinema projection, removing the need to create and transport a physical film print on a heavy reel. A great variety of films are shown at cinemas, ranging from animated films to bloc ...
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Station Wagon
A station wagon ( US, also wagon) or estate car ( UK, also estate), is an automotive body-style variant of a sedan/saloon with its roof extended rearward over a shared passenger/cargo volume with access at the back via a third or fifth door (the liftgate or tailgate), instead of a trunk/boot lid. The body style transforms a standard three-box design into a two-box design — to include an A, B, and C-pillar, as well as a D-pillar. Station wagons can flexibly reconfigure their interior volume via fold-down rear seats to prioritize either passenger or cargo volume. The ''American Heritage Dictionary'' defines a station wagon as "an automobile with one or more rows of folding or removable seats behind the driver and no luggage compartment but an area behind the seats into which suitcases, parcels, etc., can be loaded through a tailgate." When a model range includes multiple body styles, such as sedan, hatchback, and station wagon, the models typically share their platform, d ...
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Police Car
A police car (also called a police cruiser, police interceptor, patrol car, area car, cop car, prowl car, squad car, radio car, or radio motor patrol) is a ground vehicle used by police and law enforcement for transportation during patrols and responses to calls for service. A type of emergency vehicle, police cars are used by police officers to patrol a beat, quickly reach incident scenes, and transport and temporarily detain suspects, all while establishing a police presence and providing visible crime deterrence. Police cars are traditionally sedans, though SUVs, crossovers, station wagons, hatchbacks, pickup trucks, utes, vans, trucks, off-road vehicles, and even performance cars have seen use in both standard patrol roles and specialized applications. Most police cars are existing vehicle models sold on the civilian market that may or may not be modified variants of their original models (such as the Ford Crown Victoria Police Interceptor being a variant of the Ford C ...
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Ok, You're Right
"Ok, You're Right" is the first promotional single by rapper 50 Cent from his fourth album, '' Before I Self Destruct''. It also appears as the first promo single for his mixtape ''War Angel LP'', the song is also featured on Tony Yayo's mixtape ''The Swine Flu''. Background The song was produced and mixed by Dr. Dre when 50 Cent was in Detroit with Eminem and Dr. Dre. The clean version of the single was leaked by Hot 97's Funkmaster Flex on May 18, 2009. In a couple of hours, the official version of the song was released on 50 Cent's official internet community ''Thisis50.com''. Music video The music video was released on July 1, 2009, through 50 Cent's Thisis50.com. There was a countdown clock made by Thisis50.com two days before the released date of the music video. A contest was made by Hot 97 and Thisis50.com, the winners of the contest would have a cameo in the music video. Hot 97 and Thisis50.com team up again for a behind-the-scenes video hosted by Hot97 radio persona ...
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Single (music)
In music, a single is a type of release, typically a song recording of fewer tracks than an LP record or an album. One can be released for sale to the public in a variety of formats. In most cases, a single is a song that is released separately from an album, although it usually also appears on an album. In other cases a recording released as a single may not appear on an album. Despite being referred to as a single, in the era of music downloads, singles can include up to as many as three tracks. The biggest digital music distributor, the iTunes Store, accepts as many as three tracks that are less than ten minutes each as a single. Any more than three tracks on a musical release or thirty minutes in total running time is an extended play (EP) or, if over six tracks long, an album. Historically, when mainstream music was purchased via vinyl records, singles would be released double-sided, i.e. there was an A-side and a B-side, on which two songs would appear, one on each si ...
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50 Cent
Curtis James Jackson III (born July 6, 1975), known professionally as 50 Cent, is an American rapper, actor, and businessman. Born in the South Jamaica neighborhood of Queens, Jackson began pursuing a musical career in 2000, when he produced ''Power of the Dollar'' for Columbia Records; however, days before the planned release, he was shot, and the album was never released. In 2002, after 50 Cent released the mixtape ''Guess Who's Back?'' he was discovered by Eminem and signed to Shady Records, under the aegis of Dr. Dre's Aftermath Entertainment and Interscope Records. His first major-label album ''Get Rich or Die Tryin''' (2003), was a huge commercial success. The album spawned the ''Billboard'' Hot 100 number one singles "In da Club" and " 21 Questions", and was certified 9× Platinum by the Recording Industry Association of America (RIAA). That same year, he founded G-Unit Records, signing his G-Unit associates Young Buck, Lloyd Banks and Tony Yayo; prior to becoming the ...
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