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Can't Buy Me Like (book)
''Can't Buy Me Like'' is a 2013 book by Bob Garfield and Doug Levy (). ''Can't Buy Me Like'' focuses on demonstrating to marketers how to build meaningful business returns in the Relationship Era by cultivating authentic customer relationships. The book was published in March 2013 by the Penguin Group. The book proposes an ongoing shift in marketing from the Consumer Era, where marketers spin product advertising, to the Relationship Era, where companies who have a core purpose and care about something other than selling products sell more of their products. It indicates that the success of companies in the Relationship Era is based on authenticity, trust, and relationships. Synopsis ''Can't Buy Me Like'' is a narrative that proposes that the Relationship Era is a new direction for marketing and advertising. A purpose is required for companies to succeed in the Relationship Era. The book is divided into an introduction, 11 chapters, and an Authors' Afterword and Acknowledgemen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Can't Buy Me Like
''Can't Buy Me Like'' is a 2013 book by Bob Garfield and Doug Levy (). ''Can't Buy Me Like'' focuses on demonstrating to marketers how to build meaningful business returns in the Relationship Era by cultivating authentic customer relationships. The book was published in March 2013 by the Penguin Group. The book proposes an ongoing shift in marketing from the Consumer Era, where marketers spin product advertising, to the Relationship Era, where companies who have a core purpose and care about something other than selling products sell more of their products. It indicates that the success of companies in the Relationship Era is based on authenticity, trust, and relationships. Synopsis ''Can't Buy Me Like'' is a narrative that proposes that the Relationship Era is a new direction for marketing and advertising. A purpose is required for companies to succeed in the Relationship Era. The book is divided into an introduction, 11 chapters, and an Authors' Afterword and Acknowledge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bob Garfield
Robert Garfield (born c. 1955) is an American journalist and commentator, and the host of Bully Pulpit from Booksmart Studios. He is former co-host of '' On the Media'' from WNYC. He is also the host of ''The Genius Dialogues'' from Audible. Until 2010, he wrote the "Ad Review" TV-commercial criticism feature in ''Advertising Age''. From 1986 to 1999, Garfield was a roving correspondent for ''All Things Considered'' and was a longtime advertising analyst for ''ABC News''. Career Garfield began his career as a reporter for the ''Reading Times'' from 1977 to 1981. He has been a columnist for ''USA Today'' and contributing editor for ''Civilization'' and ''The Washington Post' magazine. He wrote the "AdReview" column in Advertising Age from 1985 to 2010. He has also written for ''The New York Times'', ''Playboy'', ''Sports Illustrated'', ''Wired'', and many other publications. A collection of his work, titled '' Waking Up Screaming from the American Dream'', was published by Scribn ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Doug Levy
Doug is a male personal name (or, depending on which definition of "personal name" one uses, part of a personal name). It is sometimes a given name (or "first name"), but more often it is hypocorism (affectionate variation of a personal name) which takes the place of a given name, usually Douglas. Notable people with the name include: Douglas Grosch, ex. People A–C * Doug Allison (1846–1916), American baseball player * Doug Anderson (other), multiple people * Doug Applegate (other), multiple people * Doug Armstrong (born 1964), Canadian National Hockey League team general manager * Doug Armstrong (broadcaster) (1931–2015), New Zealand cricketer, television sports broadcaster and politician * Doug Baldwin (born 1988), American football player * Doug Baldwin (ice hockey) (1922–2007), Canadian ice hockey player * Doug Bennett (other), multiple people * Doug Bereuter (born 1939), American former politician * Doug Bing (born 1950/51), Canadian ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Penguin Group
Penguin Group is a British trade book publisher and part of Penguin Random House, which is owned by the German media conglomerate Bertelsmann. The new company was created by a merger that was finalised on 1 July 2013, with Bertelsmann initially owning 53% of the joint venture, and Pearson PLC initially owning the remaining 47%. Since 18 December 2019, Penguin Random House has been wholly owned by Bertelsmann. Penguin Books has its registered office in City of Westminster, London.Maps ." . Retrieved 28 August 2009. Its British division is Penguin Books Ltd. Other separate divisions are located in the |
Relationship Era
Relationship most often refers to: * Family relations and relatives: consanguinity * Interpersonal relationship, a strong, deep, or close association or acquaintance between two or more people * Correlation and dependence, relationships in mathematics and statistics between two variables or sets of data * Semantic relationship, an ontology component * Romance (love), a connection between two people driven by love and/or sexual attraction Relationship or Relationships may also refer to: Arts and media * "Relationship" (song), by Young Thug featuring Future * "Relationships", an episode of the British TV series ''As Time Goes By'' * The Relationship, an American rock band ** ''The Relationship'' (album), their 2010 album * The Relationships, an English band who played at the 2009 Truck Festival * ''Relationships'', a 1994 album by BeBe & CeCe Winans * ''Relationships'', a 2001 album by Georgie Fame * "Relationship", a song by Lakeside on the 1987 album ''Power'' * "Rela ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also reports on related subjects such as technology, communications, science, politics, and law. It is based in Jersey City, New Jersey. Competitors in the national business magazine category include '' Fortune'' and ''Bloomberg Businessweek''. ''Forbes'' has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is well known for its lists and rankings, including of the richest Americans (the Forbes 400), of the America's Wealthiest Celebrities, of the world's top companies (the Forbes Global 2000), Forbes list of the World's Most Powerful People, and The World's Billionaires. The motto of ''Forbes'' magazine is "Change the World". Its chair and editor-in-chief is St ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the '' Journal of Marketing'', '' Journal of Marketing Research'', ''Journal of Public Policy and Marketing'', ''Journal of International Marketing'', and ''Marketing News''. It sponsors the collegiate honor society Alpha Mu Alpha. Organization The American Marketing Association has a board of directors that are elected annually by its members and a set of councils that are appointed. The headquarters is located in Chicago. History At a 1915 convention of the Associated Advertising Clubs of the World, a group of advertising teachers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Slate (magazine)
''Slate'' is an online magazine that covers current affairs, politics, and culture in the United States. It was created in 1996 by former ''The New Republic, New Republic'' editor Michael Kinsley, initially under the ownership of Microsoft as part of MSN. In 2004, it was purchased by Graham Holdings, The Washington Post Company (later renamed the Graham Holdings Company), and since 2008 has been managed by The Slate Group, an online publishing entity created by Graham Holdings. ''Slate'' is based in New York City, with an additional office in Washington, D.C. ''Slate'', which is updated throughout the day, covers politics, arts and culture, sports, and news. According to its former editor-in-chief Julia Turner (journalist), Julia Turner, the magazine is "not fundamentally a breaking news source", but rather aimed at helping readers to "analyze and understand and interpret the world" with witty and entertaining writing. As of mid-2015, it publishes about 1,500 stories per month. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Information Today, Inc
Information is an abstract concept that refers to that which has the power to inform. At the most fundamental level information pertains to the interpretation of that which may be sensed. Any natural process that is not completely random, and any observable pattern in any medium can be said to convey some amount of information. Whereas digital signals and other data use discrete signs to convey information, other phenomena and artifacts such as analog signals, poems, pictures, music or other sounds, and currents convey information in a more continuous form. Information is not knowledge itself, but the meaning that may be derived from a representation through interpretation. Information is often processed iteratively: Data available at one step are processed into information to be interpreted and processed at the next step. For example, in written text each symbol or letter conveys information relevant to the word it is part of, each word conveys information relevant ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Motley Fool
The Motley Fool is a private financial and investing advice company based in Alexandria, Virginia. It was founded in July 1993 by co-chairmen and brothers David Gardner and Tom Gardner, and Erik Rydholm, who has since left the company. The company employs over 300 people worldwide. Company name The name “Motley Fool” is taken from Shakespeare’s comedy '' As You Like It''. It references the one characterthe court jesterwho could speak the truth to the Duke without having his head lopped off. History Early years In 1994, The Motley Fool published a series of statements online promoting a nonexistent sewage-disposal company. The messages, which were an April Fool's joke designed to teach a lesson about penny stock investing, garnered widespread attention, including an article in ''The Wall Street Journal''. In August that year, the Gardners parlayed their one-year-old investment newsletter into a content partnership with America Online (AOL). In December, they were profile ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Marketing
Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving "common good." It utilizes the elements of commercial marketing and applies them to social concepts. However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an oversimplified view. Social marketing has existed for some time, but has only started becoming a common term in recent decades. It was originally done using newspapers and billboards and has adapted to the modern world in many of the same ways commercial marketing has. The most common use of social marketing in today's society is through social media. Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behavior. Social marketing is described as having "tw ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Footnotes
A note is a string of text placed at the bottom of a page in a book or document or at the end of a chapter, volume, or the whole text. The note can provide an author's comments on the main text or citations of a reference work in support of the text. Footnotes are notes at the foot of the page while endnotes are collected under a separate heading at the end of a chapter, volume, or entire work. Unlike footnotes, endnotes have the advantage of not affecting the layout of the main text, but may cause inconvenience to readers who have to move back and forth between the main text and the endnotes. In some editions of the Bible, notes are placed in a narrow column in the middle of each page between two columns of biblical text. Numbering and symbols In English, a footnote or endnote is normally flagged by a superscripted number immediately following that portion of the text the note references, each such footnote being numbered sequentially. Occasionally, a number between bracke ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
