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Cadbury Wispa
Wispa is a brand of chocolate bar manufactured by British chocolate company Cadbury. Using aerated chocolate, the bar was launched in 1981 as a trial version in North East England, and with its success it was introduced nationally in 1983. It was seen as a competitor to Rowntree's Aero (now owned by Nestlé). In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as "Dairy Milk Bubbly". As part of the relaunch, the product was reshaped as a standard moulded bar (similar to other 'Dairy Milk' products) instead of a whole-bar count-line. In 2007, helped by an Internet campaign by enthusiasts, the Wispa bar was relaunched, albeit for a "limited period". In October 2008, Wispa permanently returned to shops in the UK and Ireland due to the chocolate bar's popularity during the previous limited period release. Manufacture The tiny bubbles within the chocolate form via aerating the molten chocolate with gas, typ ...
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Ruth Madoc
Ruth Madoc (born Margaret Ruth Llewellyn Baker; 16 April 1943 – 9 December 2022) was a British actress who had a career on stage and screen spanning over 60 years. She was best known for her role as Gladys Pugh in the BBC television comedy ''Hi-de-Hi!'' (1980–1988), for which she received a BAFTA TV award nomination for Best Light Entertainment Performance. Early life Madoc was born Margaret Ruth Llewellyn Baker on 16 April 1943 in Norwich, daughter of George Baker and Iris (née Williams), who worked in healthcare, her father as an administrator and her mother as a nurse. They ran a "poor law" institution for people with severe learning difficulties. On her father's side she was a distant cousin of British Prime Minister David Lloyd George; having starred in ''The Life and Times of David Lloyd George'' in 1981, she learned of this connection in 2010 on the BBC Wales programme '' Coming Home''. Her parents travelled around Britain for much of her childhood, and she was brou ...
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2012 Summer Olympics
The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the group stage in women's football, began on 25 July at the Millennium Stadium in Cardiff, followed by the opening ceremony on 27 July. 10,768 athletes from 204 National Olympic Committees (NOCs) participated in the 2012 Olympics. Following a bid headed by former Olympic champion Sebastian Coe and the then- London mayor Ken Livingstone, London was selected as the host city at the 117th IOC Session in Singapore on 6 July 2005, defeating bids from Moscow, New York City, Madrid, and Paris. London became the first city to host the modern Olympics three times, having previously hosted the Summer Games in 1908 and 1948. Construction for the Games involved considerable redevelopment, with an emphasis on sustainability. The mai ...
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Team GB
Team GB is the brand name used since 1999 by the British Olympic Association (BOA) for their British Olympic team. The brand was developed after the nation's poor performance in the 1996 Summer Olympics, and is now a trademark of the BOA. It is meant to unify the team as one body, irrespective of each member athlete's particular sport. Officially, the team is the "Great Britain and Northern Ireland Olympic Team", although athletes from Northern Ireland may opt to compete under the auspices of the Olympic Federation of Ireland instead. History The British Olympic Association's director of marketing, Marzena Bogdanowicz, felt that the official and abbreviated names of the Great Britain Olympic team were a mouthful. She first thought of the 'Team GB' concept in 1996 or 1997, and said: "I went to the games in 1996 and the logo at the time was just the lion and the rings, but we weren't strong enough as a brand to just be a lion and the rings. So coming back I wanted to find s ...
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McDonald's
McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a Franchising, franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its previous headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018. McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021. McDonald's is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like ch ...
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Lymphangioleiomyomatosis
Lymphangioleiomyomatosis (LAM) is a rare, progressive and systemic disease that typically results in cystic lung destruction. It predominantly affects women, especially during childbearing years. The term sporadic LAM is used for patients with LAM not associated with tuberous sclerosis complex (TSC), while TSC-LAM refers to LAM that is associated with TSC. Signs and symptoms The average age of onset is the early to mid 30s. Exertional dyspnea (shortness of breath) and spontaneous pneumothorax (lung collapse) have been reported as the initial presentation of the disease in 49% and 46% of patients, respectively. Diagnosis is typically delayed 5 to 6 years. The condition is often misdiagnosed as asthma or chronic obstructive pulmonary disease. The first pneumothorax, or lung collapse, precedes the diagnosis of LAM in 82% of patients. The consensus clinical definition of LAM includes multiple symptoms: * Fatigue * Cough * Hemoptysis, Coughing up blood (rarely massive) * Chest pain * C ...
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EBay
eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a notable success story of the dot-com bubble. eBay is a multibillion-dollar business with operations in about 32 countries, as of 2019. The company manages the eBay website, an online auction and shopping website in which people and businesses buy and sell a wide variety of goods and services worldwide. The website is free to use for buyers, but sellers are charged fees for listing items after a limited number of free listings, and an additional or separate fee when those items are sold. In addition to eBay's original auction-style sales, the website has evolved and expanded to include: instant "Buy It Now" shopping; shopping by Universal Product Code, ISBN, or other kind of SKU number (via Half.com, which was shut down in 2017); and othe ...
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Bebo
Bebo ( ) was an American Social networking service, social networking website that originally operated from 2005 until its bankruptcy in 2013 and relaunched in February 2021. The site relaunched several times after its bankruptcy with a number of short-lived offerings, including instant messaging and video streaming, until its acquisition by Amazon (company), Amazon in July 2019 when it was shut down. It was announced in January 2021 that it would be returning as a new social media site the month after. By May 2022, it had been once again shutdown, without having ever left beta testing. The site was founded by Michael Birch (businessman), Michael Birch and Xochi Birch. History Founding and early years Bebo was founded by husband-and-wife team Michael and Xochi Birch in January 2005 at their home in San Francisco. The website name was bought by the founders, and the backronym "Blog Early, Blog Often" was invented to answer the question of what the name meant. The website, at ...
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Glastonbury Festival
Glastonbury Festival (formally Glastonbury Festival of Contemporary Performing Arts and known colloquially as Glasto) is a five-day festival of contemporary performing arts that takes place in Pilton, Somerset, England. In addition to contemporary music, the festival hosts dance, comedy, theatre, circus, cabaret, and other arts. Leading pop and rock artists have headlined, alongside thousands of others appearing on smaller stages and performance areas. Films and albums have been recorded at the festival, and it receives extensive television and newspaper coverage. Glastonbury is attended by around 200,000 people, thus requiring extensive security, transport, water, and electricity-supply infrastructure. While the number of attendees is sometimes swollen by gatecrashers, a record of 300,000 people was set at the 1994 festival, headlined by the Levellers who performed on The Pyramid Stage. Most festival staff are volunteers, helping the festival to raise millions of pounds for ...
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Iggy And The Stooges
The Stooges, originally billed as the Psychedelic Stooges, also known as Iggy and the Stooges, was an American rock band formed in Ann Arbor, Michigan, in 1967 by singer Iggy Pop, guitarist Ron Asheton, drummer Scott Asheton, and bassist Dave Alexander. Initially playing a raw, primitive style of rock and roll, the band sold few records in their original incarnation and gained a reputation for their confrontational performances, which often involved acts of self-mutilation by Iggy Pop. After releasing two albums – ''The Stooges'' (1969) and ''Fun House'' (1970) – the group disbanded briefly, and reformed with an altered lineup (with Ron Asheton replacing Dave Alexander on bass and James Williamson taking up guitar) to release a third album, '' Raw Power'' (1973), before breaking up again in 1974. The band reunited in 2003 with Ron Asheton moving back to guitar and Mike Watt on bass, and the addition of saxophonist Steve Mackay, who had played briefly with the 1973–1974 ...
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Family Branding
Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols etc. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension. The practice of umbrella branding does not disallow a firm to implement different branding approaches for different product lines (e.g. brand extension). Umbrella branding strategy Marketers may increase the chance of success for a new product launch by using a sub-brand name and a parent brand name simultaneously. In the article by Howard Pong Yuen LA ...
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The Friday Project
The Friday Project was a London-based independent publishing house founded by Paul Carr and Clare Christian in June 2004. It evolved out of ''The Friday Thing'', an Internet newsletter taking an offbeat look at the week's politics, media activities and general current events, originally written together with Charlie Skelton. The Project was wholly concerned with finding material on the web and then turning it into traditional books, to the exclusion of normal publishing models. Additionally, they made a large amount of their output available free to download as part of the Creative Commons license. History In 2006, The Friday Project announced that it had hired Scott Pack, then Buying Manager at bookshop chain Waterstones, as TFP's Commercial Director. Pack took up the post in September 2006 at the end of a six-month notice period. In his job at Waterstones, Pack was once described by a newspaper as being seen by 'many' otherwise unidentified people as 'the most powerful ma ...
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