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CASRO
The Insights Association, formed by the merger of the Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA) in January 2017, with more than 325 member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue—about 85% of the U.S. research industry and 30% of the global research industry. IA's members annually reaffirm their adherence to the IA Code of Standards and Ethics for Marketing Research and Data Analytics, a code of business and professional standards. See also * American Association for Public Opinion Research * European Society for Opinion and Marketing Research ESOMAR is a membership organization for market, social, and opinion researchers that was founded in 1947. The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the orig ... References {{reflist Profe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Research Association
The Marketing Research Association (MRA) was a 501(c)(6) non-profit, membership trade association, incorporated in New York state. Members were companies that specialized in, or had departments that specialized in, market research, consumer opinion and related marketing intelligence. Individuals who were marketing research practitioners could also become members. Located in Washington D.C. the Marketing Research Association was founded in 1957. The MRA's chief product was membership. It was also active in advocating industry positions on legislative and regulatory issues. In January 2017, the Marketing Research Association merged with CASRO to form the Insights Association. Membership Membership principally included access to a common code of conduct and set of best practices; industry-related news briefs and publications, including its trade-oriented magazine, Alert; invitation to MRA's annual conference and to meetings of its regional chapters; access to market research vide ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Association For Public Opinion Research
The American Association for Public Opinion Research (AAPOR) is a professional organization of more than 2,000 public opinion and survey research professionals in the United States and from around the world, with members from academia, media, government, the non-profit sector and private industry. AAPOR publishes three academic journals: Public Opinion Quarterly', Survey Practice' and the Journal for Survey Statistics and Methodology'. It holds an annual research conference and maintains a " Code of Professional Ethics and Practices", for survey research which all members agree to follow. The association's founders include pioneering pollsters Archibald Crossley, George Gallup, and Elmo Roper. AAPOR's stated principle is that public opinion research is essential to a healthy democracy, providing information crucial to informed policy-making and giving voice to people's beliefs, attitudes and desires. Through its annual conference, standards and ethics codes and publications, AAPOR ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
European Society For Opinion And Marketing Research
ESOMAR is a membership organization for market, social, and opinion researchers that was founded in 1947. The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation. ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977. History ESOMAR was founded in 1947. In 1948 the first version of code of practice for members was published. In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007. From the revision in 2016 the title and content was changed to include data analytics. Activities ESOMAR produces information about market research. ESOMAR produces the ''Research World'' magazine bi-monthly, with publisher Wiley Online Libra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Professional Associations Based In The United States
A professional is a member of a profession or any person who works in a specified professional activity. The term also describes the standards of education and training that prepare members of the profession with the particular knowledge and skills necessary to perform their specific role within that profession. In addition, most professionals are subject to strict codes of conduct, enshrining rigorous ethical Ethics or moral philosophy is a branch of philosophy that "involves systematizing, defending, and recommending concepts of right and wrong behavior".''Internet Encyclopedia of Philosophy'' The field of ethics, along with aesthetics, concerns ma ... and moral obligations. Professional standards of practice and ethics for a particular field are typically agreed upon and maintained through widely recognized professional associations, such as the Institute of Electrical and Electronics Engineers, IEEE. Some definitions of "professional" limit this term to those professions t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
