C.W. Post
Charles William Post (October 26, 1854 – May 9, 1914) was an American innovator, breakfast cereal and foods manufacturer and a pioneer in the prepared-food industry. He was the founder of what is now Post Consumer Brands. Early life Charles William Post, commonly known as "C. W.", was born October 26, 1854, in Springfield, Illinois. He was the son of Charles Rollin Post and Caroline Lathrop Post, and grew up in the adopted hometown of Abraham Lincoln, President of the United States during Post's boyhood years."Obituary: C.W. Post," ''American Industries,'' vol. 14, no. 11 (June 1914), pg. 43. Post graduated from the public schools of Springfield and enrolled at Illinois Industrial University (known today as the University of Illinois at Urbana–Champaign), where he remained two years before leaving without a degree.William M. Pearce"Charles William Post,"The Handbook of Texas Online, Texas State Historical Society, www.tshaonline.org/ After a brief stay in Independence, ...
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Post Foods
Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post, owns a large portfolio of cereal brands that include Bran Flakes, Chips Ahoy!, Golden Crisp, Grape-Nuts, Honeycomb, Oreo O's, Pebbles, and Waffle Crisp, among others. History C. W. Post established his company in Battle Creek, Michigan, having lived there since 1891, when he was a patient at a holistic sanitarium operated by Dr. John Harvey Kellogg. Dr. Kellogg, with his brother W. K. Kellogg, had developed a dry corn flake cereal that was part of their patients’ diet. Post's first product, introduced in 1895, was not a cereal, however, but a roasted, cereal-based beverage, Postum. Having developed an aversion to coffee during his time in the sanitarium, Post positioned Postum as a healthy alternative. Its advertising slogan, which he coined himself, ...
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