Born Of Fire (film)
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Born Of Fire (film)
"Born of Fire", also known as "Imported from Detroit", is the television commercial that introduced the Chrysler 200 to the public. The commercial ran for the first time during Super Bowl XLV, and, at two minutes long, it is one of the longest commercials ever shown on such event. The commercial tells the contemporary history of the city of Detroit, through the use of narrative (provided by Rockford, Michigan resident Kevin Yon) and crisp images, while juxtaposing both grim and beautiful images of the city and its multi-racial population with the portrayed luxury of the car. American rapper Eminem, who is from the Detroit area, drives the Chrysler 200 through the city to the Fox Theatre, passing by several neighborhoods and landmarks. Upon arriving, he walks inside the theater to the stage, where the Selected of God choir is singing. Eminem then walks on the stage and says to the camera, "This is the Motor City, and this is what we do." An instrumental version of his song, "Lose ...
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Eminem
Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclaimed as one of the greatest rappers of all time. Eminem's global success and acclaimed works are widely regarded as having broken racial barriers for the acceptance of white rappers in popular music. While much of his transgressive work during the late 1990s and early 2000s made him widely controversial, he came to be a representation of popular angst of the American underclass and has been cited as an influence for many artists of various genres. After the release of his debut album ''Infinite'' (1996) and the extended play ''Slim Shady EP'' (1997), Eminem signed with Dr. Dre's Aftermath Entertainment and subsequently achieved mainstream popularity in 1999 with ''The Slim Shady LP''. His next two releases, ''The Marshall Mathers LP'' (200 ...
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Chrysler
Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotive company Stellantis. In addition to the Chrysler brand, Stellantis North America sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. It also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. It was acquired by Daimler-Benz, which in 1998 renamed itself DaimlerChrysler. After Daimler divested Chrysler in 2007, the company operated as Chrysler LLC (2007–2009) and Chrysler Group LLC (2009–2014) before being acquired by Fiat S.p.A. and becoming a subsidiary of the newly formed Fiat Chrysler Automobiles ("FCA") in 2014. Chrysler in 2021 is a ...
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Chrysler 200
The Chrysler 200 is a mid-size sedan that was manufactured and marketed by Chrysler from model years 2011 to 2017 across two generations in four-door sedan and two-door convertible (first generation only) body styles. The 200 nameplate debuted on the 200C, a prototype hybrid vehicle shown at the 2009 North American International Auto Show in Detroit and based on the Chrysler 300. The 200C concept was engineered to accept either traditional gasoline, hybrid or full-electric powertrains. First generation (2011) The first generation Chrysler 200 was a restyled, rebadged and re-engineered version of the third generation Chrysler Sebring that began production in 2006. Although the JS platform, of Mitsubishi origins, had been retained, there were many cosmetic and powertrain changes to the 200. The 2.4 L four-cylinder engine with either a four-speed or six-speed automatic transmission carried over. Chrysler's new Pentastar 3.6 L V6 engine was also offered wit ...
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Wieden+Kennedy
Wieden+Kennedy (W+K; earlier styled ''Wieden & Kennedy'') is an American independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world. History Dan Wieden met David Kennedy in 1980, at the William Cain advertising agency while working on the Nike account. They took Nike with them as a client after founding Wieden & Kennedy (later changed to Wieden+Kennedy) on April 1, 1982, and remain the agency of record. The agency's first advertisements were three television commercials for Nike that were aired during the New York City Marathon in October 1982. Over the years, the agency has added offices in New York City, London, Amsterdam, Shanghai, Tokyo, Delhi and in late 2010, São Paulo. W+K's turbulent relationship with former client Subaru is the basis of Randall Rothenberg's 1995 book ''Where the Suckers Moon: The ...
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Super Bowl XLV
Super Bowl XLV was an American football game between the American Football Conference (AFC) champion Pittsburgh Steelers and the National Football Conference (NFC) champion Green Bay Packers to decide the National Football League (NFL) champion for the 2010 season. The Packers defeated the Steelers by the score of 31–25. The game was played on February 6, 2011, at Cowboys Stadium in Arlington, Texas, the first time the Super Bowl was played in the Dallas–Fort Worth area. Unlike most other Super Bowls, this game featured two title-abundant franchises: coming into the game, the Packers held the most NFL championships with 12 (9 league championships prior to the Super Bowl era and 3 Super Bowl championships), while the Steelers held the most Super Bowl championships with 6. The Packers entered their fifth Super Bowl in team history, and became the first 6-seed team in the NFC to compete in the Super Bowl, after posting a 10–6 regular season record. The Steelers finished ...
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Detroit
Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at the 2020 census, making it the 27th-most populous city in the United States. The metropolitan area, known as Metro Detroit, is home to 4.3 million people, making it the second-largest in the Midwest after the Chicago metropolitan area, and the 14th-largest in the United States. Regarded as a major cultural center, Detroit is known for its contributions to music, art, architecture and design, in addition to its historical automotive background. ''Time'' named Detroit as one of the fifty World's Greatest Places of 2022 to explore. Detroit is a major port on the Detroit River, one of the four major straits that connect the Great Lakes system to the Saint Lawrence Seaway. The City of Detroit anchors the second-largest regional economy in t ...
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Rockford, Michigan
Rockford is a city in Kent County, Michigan, Kent County in the U.S. state of Michigan. The population was 5,719 at the 2010 United States census, 2010 census. Located along the Rogue River (Michigan), Rogue River, the city is part of the Grand Rapids metropolitan area and is about north of the city of Grand Rapids, Michigan, Grand Rapids. History The area was first settled by Marlin Hunter, who settled along the Rogue River (Michigan), Rogue River in 1842. By 1845, several other families arrived and settled the community under the name Laphamville, and the community received a post office under that name. The community was platted in 1865 and incorporated as a village in 1866. At that time, the community's name changed to Rockford. The community was originally based around the lumber industry but was soon supported by a shoe factory and tannery at the turn of the century. The village incorporated as a city in 1935. Wolverine World Wide has major operations in the city fo ...
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Fox Theatre (Detroit)
The Fox Theatre is a performing arts center located at 2211 Woodward Avenue in Downtown Detroit, Michigan, near the Grand Circus Park Historic District. Opened in 1928 as a flagship movie palace in the Fox Theatres chain, it was at over 5,000 seats the largest theater in the city. Designed by theater architect C. Howard Crane, it was listed on the National Register of Historic Places in 1985. It was designated a National Historic Landmark in 1989 for its architecture. The area surrounding the Fox is nicknamed ''Foxtown''. The city's major performance centers and theatres emanate from the Fox Theatre and Grand Circus Park Historic District and continue along Woodward Avenue toward the Fisher Theatre in the city's New Center. The Fox has 5,048 seats (5,174 seats if removable seats placed in the raised orchestra pit are included). It is the largest surviving movie palace of the 1920s and the largest of the original Fox Theatres. The Fox was fully restored in 1988. The adjace ...
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Lose Yourself
"Lose Yourself" is a song by American rapper Eminem from the soundtrack to the 2002 motion picture '' 8 Mile''. The song was composed and produced by Eminem, longtime collaborator Jeff Bass, one half of the production duo Bass Brothers and Luis Resto. The lyrics were written by Eminem. It was released on October 28, 2002, as the lead single from the soundtrack. The song's lyrics explicitly sum up the background of Eminem's character in ''8 Mile'', B-Rabbit, with the first verse summing up much of the plot of the movie. The song incorporates several aggressive themes, largely dealing with the struggles dealt with by B-Rabbit, and how he eventually overcomes his many problems and obstacles to gain the respect of other rappers. "Lose Yourself" was a commercial success, becoming Eminem's first ''Billboard'' Hot 100 number-one single and remaining there for twelve consecutive weeks. It reached atop of the charts in nineteen other countries. "Lose Yourself" received acclaim from musi ...
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Source Music
Diegetic music or source music is music in a drama (e.g., film or video game) that is part of the fictional setting and so, presumably, is heard by the characters. The term refers to diegesis, a style of storytelling. The opposite of source music is incidental music or underscoring, which is music heard by the viewer (or player), intended to comment on or highlight the action, but is not to be understood as part of the "reality" of the fictional setting. Source music was sometimes used as scores from the earliest days of Hollywood talkies, in some cases—e.g., '' The Public Enemy'' (1931)—using it to the exclusion of any underscoring; or in ''Touch of Evil'' (1958), where there is proportionately more source compared to underscore. Film sound and music If the characters in the film can (or could) hear the music the audience hears, then that music is called ''diegetic''. It is also called ''source music'' by professionals in the industry. It is said to be within the narra ...
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Wieden + Kennedy
Wieden+Kennedy (W+K; earlier styled ''Wieden & Kennedy'') is an American independent global advertising agency best known for its work for Nike, Inc., Nike. Founded by Dan Wieden and David Kennedy (advertising), David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world. History Dan Wieden met David Kennedy in 1980, at the William Cain advertising agency while working on the Nike, Inc., Nike account. They took Nike with them as a client after founding Wieden & Kennedy (later changed to Wieden+Kennedy) on April 1, 1982, and remain the agency of record. The agency's first advertisements were three Television advertisement, television commercials for Nike that were aired during the New York City Marathon in October 1982. Over the years, the agency has added offices in New York City, London, Amsterdam, Shanghai, Tokyo, Delhi and in late 2010, São Paulo. W+K's turbulent relationship with former client Subaru i ...
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American Automotive Industry
The automotive industry in the United States began in the 1890s and, as a result of the size of the domestic market and the use of mass production, rapidly evolved into the largest in the world. The United States was the first country in the world to have a mass market for vehicle production and sales and is a pioneer of the automotive industry and mass market production process. During the course of the 20th century global competitors emerged especially in the second half of the century primarily across European and Asian markets, such as Germany, France, Italy, Japan and South Korea. The U.S. is currently second among the largest manufacturer(s) in the world by volume. American manufacturers produce approximately 10 million units annually. Notable exceptions were 5.7 million automobiles manufactured in 2009 (due to crisis), and more recently 8.8 million units in 2020 due to the global COVID-19 pandemic. While production peaked during the 1970s and early 2000s at levels of 1 ...
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